Saverglass peers into a PR pitch

Saverglass peers into a PR pitch

Steve’s breakdown: Here’s a BtoB PR account review with global possibilities. Pitches go to J-P Giovanni, the Napa, Cal.-based chief of U.S. operations. He’s at [email protected].

NAPA, CA: Saverglass, maker of bottles for premium wines, spirits and cosmetics, is looking for a PR firm to handle its 2013 communications campaign in North America.

The objective is to build a community of decision makers interested in the latest developments at Saverglass and its customers.

The French company, which opened in first glassworks in Feuquieres in 1897, wants to promote the its story based on best practices, innovation, new decoration process, eco-friendly production and trade show participation.

It wants pitches to specialty media, such as Wines and Vines, The Tasting Panel, Beverage World and Package Design.

A print ad program and social media are part of the communications mix.

Pitches go to J-P Giovanni, the Napa, Cal.-based chief of U.S. operations. He’s at [email protected].

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