Shark Tank Contestant Seeks PR Help
Steve’s breakdown: So this is new to me. A company scheduled to appear on TV is seeking PR help. (The brief is below) This ready-for-primetime company could probably also use marketing help too. Have we discovered a new source of new business leads? hmmmmm
Companies getting ready to go on, or have been on, Shark Tank, Under Cover Boss or Blue Collar Millionaires are all probably ready to hear pitches. Plus their heads are in the clouds so it’s a great time to strike!!
EVERYWHERE, USA: Experience in consumer product launches and pre-show publicity as well as the ability to work under highly time-sensitive project constraints is sought for a company set to appear in mid-April on reality TV show “Shark Tank,” where entrepreneurs pitch their business ideas to a panel of investors.
Bidders are required to come up with a solution to drive unique target viewers to the show and the company’s existing website.
Provide a detailed timeline, tasks to be undertaken, planned cost, and specific personnel that will be needed, including any sub-contractors.
Proposal should contain a plan to optimize the event for the following targeted, incremental/strategic viewers:
a. Potential downstream financial partners
b. Specific consumer groups: nurses, real estate salespersons, parents and grandparents of college students, people who work alone over-night
c. Talk show producers
d. Bricks retailers
The company has funding in place to support execution of the PR effort.
Bidders will be evaluated on the following criteria:
a. Overall suitability
b. Past experience
c. Specific pre-airing event work
d. Value and cost of solution
Proposals will be accepted through EOB (EDT) Mar. 16, 2017. Assignment will be awarded Mar. 17.