So, Did 72andSunny Win Fiat’s Heart?

So, Did 72andSunny Win Fiat’s Heart?

Steve’s breakdown: We don’t usually like to jump the gun on news like this but it seems either today or tomorrow, Fiat and 72andSunny will be splitting.

TURIN, Italy: Well, after the apparent break-up of Fiat and Impatto, the rumors have been swirling that the automaker has chosen 72andSunny as its new AOR. The L.A./Amsterdam-based agency had already been handling digital work for the brand, so perhaps this is the logical transition. Here’s one spy’s weigh-in: “Fiat did a RFP and several agencies pitched this 2-3 months ago.  Fiat announced to those agencies it had been awarded to the LA agency.” We contacted the 72andSunny camp yesterday and they provided this quaint response: “We are not able to comment on the FIAT business at this time. We suggest contacting FIAT directly if you are looking for more information.” We all know what this means. Wait for the official announce later this week, we think.

Update: Breaking news: Chrysler offered no comment either.


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