RFP: Social Marketing/Advertising Campaign: Supplemental Nutrition Assistance Program

Steve’s breakdown: Proposals are due May 16th and you can get the full RFP by contacting us via: Ask@Ratti-Report.com

Here’s the gist of the account:

DENVER, CO: The Colorado Department of Human Services (CDHS) Supplemental Nutrition Assistance Program-Education (SNAP-Ed) seeks to improve the likelihood that people using or eligible for SNAP will make healthy food choices within a limited budget and choose physically active lifestyles. SNAP-Ed targets individuals who are enrolled or eligible for SNAP. Focused primarily on reaching parents, generally women in households participating in SNAP, the SNAP-Ed program seeks to address the gaps in an individual’s knowledge, goals and intentions for healthy eating while simultaneously addressing the policies, systems, and environments with which these families eat, learn, live, play, shop, and work.

Social Marketing is seen as an integral component of SNAP-Ed and Colorado SNAP-Ed is positioned to launch its first social marketing campaign. This campaign will be used to increase knowledge and awareness, influence attitudes and beliefs, and promote positive behavior change focused around increased fruit and vegetable consumption for our target audience. Additionally, this campaign will raise general awareness of the SNAP-Ed program and opportunities for the target audience. The initial phase of this campaign is to identify and target specific Colorado counties that conduct SNAP-Ed programing with the potential of expanding the reach in future years. SNAP-Ed programming is currently implemented in 30 of the 64 Colorado counties: Adams, Alamosa, Arapahoe, Archuleta, Baca, Bent, Boulder, Conejos, Costilla, Delta, Denver, Eagle, El Paso, Fremont, Garfield, Jefferson, La Plata, Larimer, Las Animas, Mesa, Mineral, Montezuma, Montrose, Morgan, Otero, Prowers, Pueblo, Rio Grande, Saguache, and Weld.

A formative evaluation was conducted to understand how a social campaign focused on promoting fruit and vegetable consumption could be successfully implemented in Colorado. This evaluation included a review of literature, and both quantitative and qualitative data analysis. The highlights from the formative evaluation are attached as an exhibit of this proposal (Exhibit C). The full formative evaluation report will be shared with the awarded vendor.

The funding for this project will come from SNAP-Ed federal funding. The maximum amount available for this project is $850,000, which includes, but is not limited to the costs for any additional research needed for message and creative development and testing, creative development, administrative costs, personnel costs, overhead, as well as the full media buy needed to reach target audiences.

Source: Colorado Department of Human Services

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