Southern Bank Seeks PR Firm

Steve’s breakdown: Michael McCoy is the contact over at SunTruth Bank and he can be reached at Proposals are due November 13th.

ATLANTA, GA: SunTrust Bank is looking for PR firms to participate in a RFP process for the Atlanta-based financial institution with $208B assets. Cookerly handles SunTrust’s account.

Michael McCoy of SunTrust’s communications departments wants to hear from firms with experience supporting the PR efforts of a Fortune 500 company.

He’s looking for proactive media relations, business initiatives support, visibility and reputation enhancement savvy. McCoy expects Cookerly to join the RFP process.

SunTrust recorded a 14 percent gain in Q3 net income to $538M on a four percent rise in revenues to $2.3B.

“Our opportunity set remains robust and I am confident in our ability to deliver further growth for our clients, communities, teammates, and ultimately, our owners,” SunTrust CEO William Rogers said in releasing the financials.

PR firms interested in pitching SunTrust’s account should contact McCoy at  by Nov. 13.


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