Southern state Department of Transportation RFP

Steve’s breakdown: North Carolina is the state and the RFP can be seen at this link. Responses are due May 30th. Go Get’em!!

RALEIGH, NC: Marketing and Advertising Plans including Marketing Research

 Provide market research, marketing and public relations concepts, collateral testing, current and future user demographic information, and user language preference data to help prepare a plan.  At the direction of NCDOT and in conjunction with strategic and marketing plans, analyze and recommend specific marketing mediums (both paid and unpaid across print, digital, broadcast, out of home, sponsorships); placed upon the approval of NCDOT.  Monitor placement to insure accuracy and completion of all paid and unpaid media schedules.  Develop and implement fully integrated marketing plans, with tactics including but not limited to printed materials, videos, TV and/or radio PSAs, social media content, customer correspondence concepts, website copy and graphics, public education materials, annual reports, point of sale materials and presentations.  Provide input and recommendations for planning, coordinating and executing specific portions of NCDOT’s various annual marketing and advertising plans.  Work and interact with NCDOT staff and its Vendors to provide full integration of advertising plans. Note: Deliverable due dates will vary depending on the frequency of the various marketing campaigns. Public Relations  Develop, execute and track public relations programs in coordination with NCDOT staff if requested.  Set and create a media PR relations strategy based on target audience/media, target markets, media missions, media materials and monitoring at the request of NCDOT.

Advertising  Promote a variety of communication and marketing products for various mediums, including print, video, direct mail, internet, transit, outdoor, display, television and radio. Work also includes media buying.  Monitor on behalf of NCDOT and give “quick” weekly updates on the performance of all media suppliers’ activities to ensure that a) all services purchased are delivered and b) actual performance meets or exceeds the industry standard for that medium. Monthly reports will depend on the stages of progress in a campaign. Sports Marketing  Research program options, provide recommendations and negotiate contracts with various sports marketing and events entities.  Ensure the most effective use of limited resources, particularly in regards to sports and events marketing programs and activities  Engage target audience with interactive activities on-site at events.  Ensure the most effective use of limited resources, particularly in regards to sports and events marketing programs and activities;  Staff and manage on-site events;  Track and report on success/impact of campaigns using industry standard evaluation metrics. Branding Concept Design and Production  On a case by case basis Vendor may be asked develop and produce creative concepts and communication products for a variety of mediums, which may include print, video, internet, direct mail, transit, outdoor, display, television and radio.  Participate in strategic planning and concept development for marketing campaigns and creative development.


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