State Tourism, Arts & Heritage Council: RFP

State Tourism, Arts & Heritage Council: RFP

Steve’s breakdown: Kentucky’s Tourism, Arts & Heritage Council is looking for an agency to develop creative concepts and designs for print, electronic and digital advertisements; social media paid campaigns; materials and multi-media production; media planning and placement (digital, print, electronic); branding; and marketing research. You can check out the review art this Kentucky RFP link.

Proposals due March 26th and the contact is [email protected] at 502-564-4510.

FRANKFORT, KY: The selected vendor shall provide comprehensive marketing/advertising services which may include, but are not limited to the following: Developing creative concepts and designs for print, electronic and digital advertisements; social media paid campaigns; materials and multi-media production; media planning and placement (digital, print, electronic); branding; and marketing research.

Comprehensive Marketing and Advertising Services Production may include print, radio, television, film, video, internet and outdoor advertising. Vendor will also assist with strategic marketing, implement creative execution and event coordination/activation, and develop strategies with both traditional and non-traditional partners. Vendor will participate in regularly scheduled communications with Department of Tourism staff and other partners. With the explosive growth of travel and tourism marketing in digital platforms, a special emphasis will be placed on digital marketing capabilities.

Of specific importance is the selected vendor’s experience in creating effective and engaging creative campaigns with proven results for clients; in-house capabilities for digital media placement and review; and integration of social media platforms into an overall digital strategy. NOTE: For the purpose of offeror’s response proposal the official state brand, “Unbridled Spirit”, is not changing. It should not be the primary focus of any campaign concepts but should be included as branding for any creative work.

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