Sulekha.com calls for a creative and digital pitch

Steve’s breakdown: The news cycle has been altered a bit in the USA because of hurricane Irene but India has an account in review!

CHENNAI, India: The classifieds site has called for a pitch in Chennai. It is looking for a complete creative solutions provider that works both in the space of traditional, as well as non-traditional media.

The classifieds portal, Sulekha.com, is on the look out for a traditional creative agency, as well as a digital agency. The pitch has been called in Chennai, where the company is headquartered. The size of the business, however, could not be obtained at the time of filing this report, but it is said to be substantially high.

This is the first time that the portal, mainly known for classifieds, has called for a pitch. Prior to this, Sulekha.com has worked with agencies such as JWT and others on project basis.

Sulekha.com does not have a media planning and buying agency of record and works with various agencies on project basis.

The company has not launched any television or print campaign in the past two years. The last digital campaign was launched by JWT in 2009. Now, with its hunt for an agency, it appears that the portal plans for a comeback in advertising.

In 2008, Sulekha.com spent Rs 12 crore in brand-building exercises at the time of expanding its presence to 20 Tier II and Tier III cities.

For the record, Sulekha.com is an interactive mobile and internet platform that connects Indians worldwide through a portfolio of services including classifieds, yellow pages business search, events, and social media reviews and participation. As per the company’s website, it serves a growing online and mobile member base of 6.2 million in more than 50 cities in India and the US, and elsewhere.

Some of the assets of the site include listing of general classifieds, yellow pages business listings in India, a large number of small-to-medium business advertisers in the online and mobile space, and many more.

The site claims that it derives its revenues in India through a ‘performance guaranteed’ response model. The company, in the official website, claims that its target user audience is more than 300-million strong and the target SMB customer base is more than four million.

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