The City of Hickory, NC seeks ad agency

Steve’s breakdown: Interested firms should submit the requested information at this link to: Mandy Pitts, City of Hickory Communications Director and Brand Manager to mpitts@hickorync.gov  by Friday, December 16, 2011.
HICKORY, NC: The City of Hickory, NC is seeking proposals from advertisement agencies within Catawba County, NC to work in tandem with the City and fellow public, private, and non profit organizations to promote Hickory’s BrandPrint.
The Scope of Services required are:
  • To provide graphic design skills to create advertisements about Hickory, NC  Life.  Well Crafted. based upon the BrandPrint Guide. These ads will be used for economic development marketing and targeted recruitment purposes and will need to reach a national or even international audience.
  • Recommend where to deliver the message, i.e. visual elements, printed collateral, print advertising, web elements, media placement, public relations, events, etc.
  • Develop strategies and tactical plans to position the messaging statements based on the narrative of Hickory and the description words.
  • Develop a timeline for strategic implementation of Hickory’s BrandPrint.
  • Target Market: Live-Anywhere professionals and entrepreneurs, companies looking to relocate, and active adults.

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