Steve’s breakdown: EA Sports is targeting women 25 to 45 for this video project. Interesting idea for all you female centric agencies that want to get into sports. The deadline is March 3rd and the creative brief can be accessed here.

REDWOOD CA: Get ready, the world’s #1 selling golf game is back and better than ever! Tiger Woods PGA Tour 14 is delivering this year what our fans have been clamoring for: Jack Nicklaus, Gary Player, Arnold Palmer, Seve Ballesteros and more legends brought together in one game coupled with ALL 4 of the Majors – The Masters, US Open, The Open Championship and the PGA Championship. Travel through golf’s Major historic moments and battle the best of the best. Choose among historic courses, equipment, apparel and wide variety of legend or current PGA TOUR golfers including: Tiger, Bubba Watson, Keegan Bradley, Rickie Fowler and Dustin Johnson. This year you can also play online with up to 24 of your best friends at any time and chat back and forth while doing so.

We are taking a unique approach with our marketing message for the release of Tiger 14. Your video should speak more to the golfer/gamer’s spouse or significant, female other. Here’s a little bit about her:

• She’s between 25-45
• She may have children at home and is juggling many things in her life that she needs her significant other there for.
• She’s a fan of Tiger 14 because not only does he love to play the game, but she gets him back on Sunday afternoons again to help around the house.

So here’s your task, develop a 30-60 second spot that highlights the new key features of the game and compels viewers to go to Walmart to purchase the game. As noted above, the female significant other is the primary target, but her male counterpart is a close second so make sure that your spot does not alienate him in any way.

The brief has all the details you need to get started, so accept the assignment, download the assets and if you have any questions at all, make sure to post them in the Town Hall!

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