Ogilvy out as T.J. Maxx & Marshalls seek new PR AOR

Steve’s breakdown: This is a fickle brand so approach with care. On the other hand, winning this account is a great way to get into the huge world of retail.

FRAMINGHAM, MA: The TJX Companies is looking for a new agency for its T.J. Maxx and Marshalls brands, ending its relationship with former AOR Ogilvy PR.

Ogilvy won the account in January 2008 following a competitive RFP process, but will not participate in the upcoming review, which will be carried out with the help of management consulting firm Pile and Company.

“We appreciate the successful work Ogilvy Public Relations has contributed over the years,” said Rebecca Leonard, associate VP of PR for TJX, …

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