Toronto-Dominion Bank : TD puts cretive in review through search consultant
TORONTO, Canada: TD Bank Group is launching a closed creative advertising account review.
“Our business has experienced positive growth despite the dynamic changes in the market,” said Dom Mercuri, Executive Vice President, Community, Environment and Chief Marketing Officer. “Looking ahead, we want to work with the creative agency partner that best helps us grow our business in the most effective and efficient manner. We have a responsibility to explore alternative agencies to either confirm continuing with our current agency or to partner with a new agency.”
TD has retained Joanne Davis Consulting Inc. to assist in the review process throughout this closed review.
The incumbent agency, DraftFCB Toronto, has been invited to participate in the closed review. TD’s other agencies of record – Starcom in Canada for media and Tierney in the U.S. – are not affected by the review.
About TD Bank Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group (TD). TD is the sixth largest bank in North America by branches and serves approximately 21.5 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Auto Finance Canada; Wealth and Insurance, including TD Waterhouse, an investment in TD Ameritrade, and TD Insurance; U.S. Personal and Commercial Banking, including TD Bank, America’s Most Convenient Bank, and TD Auto Finance U.S.; and Wholesale Banking, including TD Securities. TD also ranks among the world’s leading online financial services firms, with approximately 8 million online customers. TD had CDN$774 billion in assets on January 31, 2012.The Toronto-Dominion Bank trades under the symbol “TD” on the Toronto and New York Stock Exchanges.