Total looks for total package in this UK review
Steve’s breakdown: Advertising and then PR seemed to be on tap for this next agency representing Greek yoghurt brand Total.
ATHENS, Greece: Total, which is owned by Greece-based company Fage, is in talks with several agencies.
It is thought that the work will focus on building the brand in the UK, where it hit shelves in the 1980s.
A well-placed agency source said: ‘It has run an advertising campaign for a few years now and it is now starting to look at PR again. The intention will be to find ways of boosting its image.’
Total is one of Fage’s leading brands. The company is reported to have suffered a 23 per cent fall in domestic sales in the first half of 2012, although this has been offset by growth abroad. The Greek yoghurt sector is worth £73m in the UK.