Tourism Northern Territory reviews creative and digital

Steve’s breakdown: I smell a fickle client. The only reason they would change agencies again has to be integrating digital with traditional.

DARWIN NT, Australia: Tourism Northern Territory government has called a review of its creative and digital accounts. Incumbents The Department of Doing and digital agency Visual Jazz have been placed on alert.

The review will cover Tourism NZ’s key markets of Victoria, NSW and Queensland. Tourism NZ held a creative review last year after its contract with Frost ended and had appointed the Department of Doing. The agency executed its TV, print and online campaign called “Red Centre.”

Agencies have been given between 19 January and 16 February to apply.

Tourism NT spent an estimated $5.3m on main media in the year ending August. This was less than the previous year’s $6.2m according to Nielsen figures.

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