Toyota hunts for UK digital agency

Steve’s breakdown: The brief comprises digital strategy and CRM and there is no incumbent of if you’re in the car biz or, even better, work on Toyota, gives these guy a ring!

EPSOM UK: Toyota is reviewing its UK digital agency requirements ahead of a competitive pitch.

The Japanese car brand is looking for a shop to handle strategy and CRM activity.

It is understood that pitches will take place in March. There is no incumbent.

The brief does not affect The & Partnership’s status as Toyota’s advertising, content and media agency in Europe.

The & Partnership began working with Toyota in 2016. The accounts were formerly with Publicis Groupe agencies Saatchi & Saatchi and Zenith.

Earlier this month, Toyota launched AdBox, a search marketing tool, across its dealer network. AdBox, created by car specialist digital marketers Modix, enables dealers to create car ads served to consumers through Google.

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