Two regional RFPs in one post
Steve’s breakdown: We have a few RFPs here to end the week. City of Newport News Economic and Development Authority & University of North Carolina – Pembroke
NEWPORT NEWS, VA: Provide the City of Newport News Economic and Development Authority with Advertising and Marketing Services.
The City of Newport News (the “City”) is seeking proposals from qualified firms (the “Offeror” or “Contractor”) to furnish the goods and/or services described herein and proposals will be received at the Office of Purchasing, 4th Floor, City Hall, 2400 Washington Avenue, Newport News, Virginia, 23607, through the due date and hour shown above (local prevailing time).
Questions: Questions or comments related to this solicitation shall be directed to the Contract Officer and the Assistant Buyer not later than 1:00 p.m. on August 10, 2017. All questions shall be submitted in writing (email is preferred). Telephone inquiries will not be accepted.
Email us for the RFP
PEMBROKE, NC: University of North Carolina – Pembroke is seeking a media buying partner to serve as our primary media planning resource, inclusive of strategic media direction, market analysis, media negotiation and purchasing, and post-buy analysis. Creative services will be delivered by UNCP’s in-house team.
The Vendor shall work with State marketing to plan and implement results oriented, data-driven media plans for the State to meet specific awareness and recruitment goals. In addition, the Vendor shall assist various individual departments with targeted and specific media buys to support departmental goals as requested by and under the direction of the Director of Marketing. The Vendor shall work with the UNCP Marketing team to create an integrated media strategy that may include, but certainly not be limited to:
a) Digital media
d) Viral/mobile/social media campaigns
e) Nontraditional and/or traditional out-of-home
f) Strategic partnerships The partner will organize, maintain and report the results of an annual media plan, coordinating and organizing multiple budgets and initiatives. Scope of reports as well as reporting method and time frame for reporting will be determined by Vendor awarded contract and UNCP.