A University Hospital issues Advertising & PR RFP

Steve’s breakdown: The RFP can be viewed at this link– and proposals are due November 10th.

NEWARK, NJ: Purpose:

This Request for Proposal (RFP) is being issued by the University Hospital (UH), Department of Purchasing Services on behalf of the Department of Marketing and Communications. The purpose of this RFP is to solicit bid proposals to engage qualified Public Relations (PR) firms and Advertising/Marketing Agencies to provide cost-efficient and customized public relations, media/communication services, and advertising/marketing services within the guidelines established by University Hospital, Marketing and Communications Department on an as-needed basis.


University Hospital’s intent to make multiple awards in line with its need to select qualified firms for public relations and advertising and marketing services. The selected agencies will be responsible for meeting the services outlined in Section 3, Scope of Work, of this document. Budgets and specific goals will be determined by the Marketing and Communications Department. Firm(s) will be responsible for understanding and adhering to relevant University policies and style guides for all projects. Firm(s) will be evaluated on its overall strengths and capabilities, but also for particular areas of outstanding expertise. University Hospital requests proposals that are prepared and submitted in accordance with the scope of work, service standards, tasks, requirements and specifications, and terms and conditions set forth herein The issuance of a contract does not guarantee as to the number and size of projects which may be awarded under this proposal.


University Hospital (UH) was separated from University Medical and Dentistry of New Jersey (UMDNJ), its parent organization for 31 years, by legislation that took effect in July 2013. UH is now an independent medical center and an instrumentality of the State of New Jersey. It is a principal teaching hospital of Rutgers Biomedical and Health Sciences (RBHS), which includes Rutgers New Jersey Medical School and Rutgers School of Dental Medicine. UH is a critical statewide resource for clinical care, medical education and research; a key component of New Jersey’s healthcare landscape; and important to federal, state and local legislators and other policy-makers interested in advancing scientific discoveries and healthcare delivery. It is New Jersey’s leading public hospital, provides training to more future physicians than any other hospital in the state. UH is a 519 licensed bed acute-care hospital, home to regional and statewide resources for advanced care in many medical specialties. Additional information about UH is available on the web page at: http://www.uhnj.org/about/.


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