Visit California seeks representation in Mexico
Steve’s breakdown: You can see the entire RFP at this link: RFP Deadline for agencies to submit Intent to Bid & questions is June 29th. Proposals are due August 5th
SACRAMENTO, CA: The purpose of this RFP is to seek and retain a qualified agency to act as the Visit California in-market specialist for marketing and sales representation in Mexico to promote California as a premier travel destination. The goal of your company in relation to this work is to help increase the number of Mexican visitors to California and act as the Visit California liaison in Mexico. Your company will be required to develop a proactive marketing program that enhances the position of Visit California to key travel trade and media outlets in Mexico. Your company will also be directly responsible for management of Visit California’s owned channels, such as consumer Website, e-marketing, social media management (if applicable) and publications localization.
Visit California seeks a company to promote California to potential visitors using a variety of marketing channels that include public relations, travel trade, consumer website, social media, digital strategy and publications. The contractor will work with staff, and other agencies appointed by Visit California to ensure that California is prominently positioned with consumers, key travel trade and public relations influencers.
Your company is responsible for coming up with a robust marketing program to key travel trade audiences – travel agents and tour operators – designed to inspire and educate on what California has to offer to increase share of featured product as well as sales. You will also be required to create a public relations strategy that will focus on securing placements across broadcast, digital and print media channels and engaging digital influencers to reinforce California’s position as a dream destination and hotbed of innovation.
Lastly, your company will be in charge of content localization and management of Visit California’s consumer website, social media, e-marketing and publications. Visit California is interested in your evaluation and insight of the Mexican market’s potential as it relates specifically to California. We request that you identify key opportunities which you will expand on in the appropriate section of your proposed plan. You will also point out any competitive or environmental factors of potential concern, recognizing how you are going to address these in detail in the appropriate section of your proposal. The level of effort for activities outlined in the Scope of Work will be mutually agreed upon by the appointed contractor and Visit California in a contractual format.