“Your Florida Side” needs some PR: Visit Florida put PR in review
Steve’s breakdown: TODAY! You have to inform these folks your intentions to pitch TODAY! Proposals are due October 7th. You can download the RFP here=> RattiReportRFP21
TALLAHASSEE, FL: Visit Florida, the tourism marketing organization for the Sunshine State, is reviewing its PR account with an open call for proposals through mid-October.
While responses to an “invitation to negotiate” issued by VF aren’t due until Oct. 7, firms must indicate an intention to bid by Sept. 9.
VF, which conducted searches for social media, Canadian and Latin American PR support over the summer, projects a $100-$150K budget for a PR agency of record.
The ITN notes tourism is Florida’s number one industry with 82M visitors spending more than $60B annually.
Ketchum worked with VF during last year’s BP oil spill in the Gulf and M. Silver & Associates has recently served as AOR for VF.
On the PR horizon are the 500th anniversary of Florida’s discovery by Ponce de Leon in 2013 and a re-design of VF’s media website.
Tourism PR, crisis communications and digital savvy are capabilities sought by the organization.