Visit Florida Reviews Digital Business

Steve’s breakdown: This is probably the most complete and useful article about an account review I’ve ever read. So just do what it says below.

TALLAHASSEE, FL: VISIT FLORIDA wishes to announce the review of its digital service business in the subject matter areas of digital publishing, content distribution, SEM & media buying and trafficking, ad hosting, web development & SEO, e-commerce services, social media, mobile development, application and widget development.  Interested candidates are encouraged to bid on partial, whole or multiple Invitations to Negotiate, which may be downloaded at www.VISITFLORIDA.org/ITN.  The ITNs being issued today are due to VISIT FLORIDA by July 25, 2011.

“As the No. 1 trafficked destination marketing organization website in the country, it’s important that we ensure VISIT FLORIDA’s website and social media efforts remain cutting edge,” said Chris Thompson, President and CEO of VISIT FLORIDA.

In February, VISIT FLORIDA announced that they had selected Digital DNA Infusion, LLC to develop a needs assessment, and digital media and customer relationship management vendor selection process, as part of a periodic review of existing relationships.  The principals at Digital DNA Infusion include David Atkins, who helped found Expedia and is a leader in digital innovation and travel, and John Atkins, who has 15 years of product management experience in the digital media industry. Together with VISIT FLORIDA staff, they developed a needs assessment and the digital media invitations to negotiate.

“We are pleased to be able to assist VISIT FLORIDA with our team approach and deep expertise around digital media planning and buying, including social, mobile and web,” said David Atkins, Principal with Digital DNA Infusion, LLC.

“David’s experience as an early pioneer in digital travel with Expedia and John’s background in product and business management is a unique match to help VISIT FLORIDA find the right partners and vendors for our various digital initiatives,” said Will Seccombe, Chief Marketing Officer for VISIT FLORIDA.  “We look forward to working with them because we appreciate their collaborative approach and believe they have the experience to help us find the right long-term partners.”

About Digital DNA Infusion, LLC (www.digitaldnainfusion.com)

Based in Miami, Florida, Digital DNA Infusion, LLC provides businesses with digital consulting, strategy and implementation services.  Digital DNA Infusion, LLC’s founder and principal, David Atkins, has worked in leadership positions for Microsoft, Expedia, and IAC among others.  David serves as the Chairman of the Hospitality Sales and Marketing Association’s America’s Board of Directors, writes columns for Hospitality Upgrade on digital strategy, is a frequent speaker on digital strategy and online consumer behavior, and serves as an advisor to many corporations.  John Atkins is a digital media executive with 15 years of experience in strategic consulting, business planning and product management.  John specializes in helping clients research their markets and customers, establish winning competitive positions and strategies, identify strengths and resource gaps, develop business and product requirements, establish metrics, and optimize internal and online processes that define success for digital media initiatives.

Areas of expertise for Digital DNA Infusion, LLC include: advertising, acquisitions, budgeting, business development, branding, distribution, forecasting, general management, marketing, market analysis, mobile, media, operations, product management, recruiting, revenue optimization, sales, site design, social media, startups, strategic planning, and team management.  For more information, contact David Atkins at (305) 458-2311 or david@digitaldnainfusion.com.

For additional information, contact Kathy Torian at kathyt@VISITFLORIDA.org or (850) 205-3865.

As the state’s No. 1 industry, tourism was responsible for welcoming 82.6 million visitors in 2010 who spent more than $60 billion, generating 22 percent of the state’s sales tax revenue and employing nearly 1 million Floridians. For every $1 spent on tourism marketing, VISIT FLORIDA – the state’s official tourism marketing corporation – generates more than $147 in tourism spending and $9 in new sales tax collections, paid by visitors, not residents. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations, new product development and visitor services programs. As a public/private partnership, VISIT FLORIDA serves more than 10,000 tourism industry businesses, including nearly 3,000 invested Partners, more than 7,000 web affiliates and major strategic alliance partnerships with AirTran Airways, American Express Travel Related Services, Disney Destinations, Dollar Rent A Car, The Hertz Corporation, SeaWorld Parks & Entertainment and Universal Orlando. To learn more about VISIT FLORIDA, please go to www.VISITFLORIDA.org or follow our corporate blog at www.SunshineMatters.org.

FOR MORE INFORMATION, CONTACT:
Kathy Torian
Corporate Communications Manager
Phone: (850) 205-3865
E-mail: kathyt@VISITFLORIDA.org

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