Steve’s breakdown: The account includes tactical media planning, strategy formulation including digital and media strategy. Proposals are due on 01/15/13. Here’s the RFP

KOKATA, India: The Department of Tourism, Government of West Bengal annually launches Media Campaign in the print, electronic and online media, under the “Beautiful Bengal “ banner, to effectively promote and project West Bengal as a desirable tourist destination in key source markets overseas with the objective of increasing foreign arrivals to the country.

In order to take forward the “Beautiful Bengal” campaign with renewed focus, the Department of Tourism would like to utilize the services of a professional media consultant to provide professional services including strategies as well as tactical media planning, strategy formulation including digital media strategy.

In this process Bid/ proposals are invited from Media Consultants. Bidders have to bid through e- tendering process at https://wbtenders.gov.in/. The RFP for Appointment of Media consultant for the Department of Tourism, Government of West Bengal, may be downloaded from the following sites.

• http://www.banglarmukh.com/
• http://www.westbengaltourism.gov.in
• http://webelittraining.com/
• http://webelinformatics.com/

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