Western State floats RFP for social strategy & content creation services

Steve’s breakdown: Visit California is the account and May 25th is the deadline. Contact rfps@visitcalifornia.com for more information.

SACRAMENTO, CA: Visit California is floating an RFP for social strategy & content creation services to position the Golden State as a premier travel destination.

The non-profit offshoot of the California Travel & Tourism Commission wants counsel on emerging platforms, “ideation of social campaigns,” in-depth analysis/recommendations on best practices and how to optimize real-time opportunities, according to its RFP.

Duties for VC, which is bankrolled by tourism-related businesses, include curating content for publishing on social media, identifying key influencers/trends and creating at least nine posts daily.

The successful firm is expected to send its VC team member to a client meeting on average of two days or eight hours-per-week.

May 25 is the deadline to bid on the business.

Bids may be sent electronically to rfps@visitcalifornia.com or hard copy (via FedEx or UPS) to:

Visit California
Request for Bids: Social Strategy & Content Creation Services
Attn: RFP Submissions;
555 Capitol Mall, Suite 1100
Sacramento, CA 95814


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