WestJet launches media account review: Take off, you hoser!

Steve’s breakdown: WestJet has big goals for the airline so they’re expecting big things from their media agency. Make sure to have retail, digital, direct and trade advertising experience.

CALGARY, Canada: After completing a creative agency search, WestJet is putting its media account into review.

The Calgary-based airline is looking for a “best in class” media shop to “move WestJet to be one of the the top five most successful airlines in the world.”

The account currently resides with the independently owned Montreal-based Media Experts.

WestJet put its creative account into review in February, finally announcing TBWA won the business last month. Taxi had been incumbent since 2005.

According to RFI, eligible agencies must be able to provide support for retail, digital, direct and trade advertising.

Requests for comment to WestJet were not immediately returned.


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