Why an account review can = another account review

Steve’s breakdown: We see this all the time here at The Report. When a digital review sparks a media review or a regional review turns into a national review. The idea is any movement in a marketing department is reason to pay attention and act.

The time is was a US Weight Watchers review that was followed by a UK Weight Watchers review. Here’s the article:

MAIDENHEAD, UK: Weight loss programme Weight Watchers is seeking a new digital media partner for the UK, with the review process reportedly being handled by Oystercatchers.

The company is ending its current relationship with Razorfish and will be assessing potential new agencies to handle its UK digital media buying and analytics, following on from a similar review it recently carried out in the US.

Razorfish has worked with Weight Watchers for seven years, playing a key role in the de­velopment of a digital platform for followers of the programme.

Megan Harris, media business director at Razorfish, said: “Although we wish Weight Watchers well for the future, we have declined to repitch for the business.”

Saatchi and Saatchi and OMD UK’s positions as incumbents of Weight Watchers’ advertising and offline media accounts will be unaffected by the review, with OMD thought to be interesting in pitching for the digital business.

Weight Watchers was introduced to the UK more than three decades ago, with in excess of 6,000 meetings now being held each week under the scheme.ADNFCR-8000103-ID-801593546-ADNFCR


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