MetLife’s bigdog CMO calls review: Predicted 12/15/14
Steve’s breakdown: Just a friendly reminder, we call these types of reviews regularly. Click on this link to see our MetLife prediction in December.
Below is the AdWeek announcement of the review.
NEW YORK, NY: It’s a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review.
Such is the case at MetLife, where new Global Chief Marketing Officer Esther Lee is searching for a new lead agency, two months after arriving. The assignment encompasses making ads and planning media buys and represents some $5 million in revenue. And in this case, the incumbent won’t have to defy the typically poor odds of retaining an account, as Crispin Porter + Bogusky is not defending.