Ratti Report predicts yet another review: Buffalo Wildwings

Steve’s breakdown: Here we go again. Another account review prediction gone right. We hope many of you made the call and, I least, got in the pitch.

Here’s our prediction from August 28th.

Sports Betting Restaurant + New CMO = Account Review Coming

Here’s the account win announcement that ran last week in Advertising Age:

MINNEAPOLIS, MN: Buffalo Wild Wings picked The Martin Agency as its lead creative agency and is now working with Mindshare on media as it plans for a brand relaunch in 2019.

The agency changes come during what’s been a busy year at Buffalo Wild Wings. In February, the wings and beer chain was sold to Arby’s for $2.9 billion. In August, Seth Freeman joined Buffalo Wild Wings as CMO. That same month, the chain kicked off its “Escape to Football” campaign, as well as an updated logo. Lyle Tick joined as president in September.

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