Advil & Motrin need a new plan: Yours?

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Sam has a fixable PR Problem

Steve’s breakdown: The way Sam’s Club closed those 63 stores did not sit well with a lot of people. Including the 10,000 folks who will be losing their jobs. Why...

Football Lead

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$140 million account in flux

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Franchises have won their first scalp

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High Profile Attorney Seeks Crisis Firm

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Football Account Change

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Iconic Brand Assignment?

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Hotel Rebranding Continues in Blue States

Steve’s breakdown: Trump is losing another hotel and it’s going to continue in cities he got his ass kicked. This one is in my old neighborhood of SoHo, Manhattan and...

Two Words: Strip Clubs

Steve’s breakdown: Just heard this last night walking by my TV on the local news . . . . Did you know Strip Clubs get sued all the time because...

Coffee Account Creative Crash

Steve’s breakdown: A quintessential New York coffee brand got a makeover that hit a sour note with some locals. The Chock Full O’ Nuts can has people in an uproar PLUS it has...

Pokémon GO has a PR problem

Steve’s breakdown: Clueless Pokémon Go players may have caused $7.3B in damages last year and Nintendo isn’t saying anything about the situation. We think this is a huge opportunity they are...

Pulling the thorn from the Lion

Steve’s breakdown: Cannes has said they are changing but is it really communicating this stuff. And, as you know, organizations like this don’t have the chops to do the job...

Guess whose daughter is having a brand problem

Steve’s breakdown: Ivanka Trump‘s 2017 has not been a good one business wise. If she’s smart she would hire one of you guys to fix this thing. The company is The...

As predicted, Equinox hires new shop

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Franchisee Lawsuit may require Corporate Campaign

Steve’s breakdown: It’s hitting the fan at 7-Eleven. Franchisees representing 7,000 locations are up-in-arms about unfair practices. And if you think about it, corporate might want to lower the price of...

Will Advertising Disaster Result in a Fired Agency

Steve’s breakdown: What were they thinking over at Dove? The Facebook campaign was clearly racist and someone’s head is going to roll. ENGLEWOOD CLIFFS, NJ: Dove has apologized for a controversial...

What a surprise: We have an NFL lead

Steve’s breakdown: Though they might be just looking for a communications strategist, we believe it opens the door for other opportunities considering what going on over there. Try Mr. Greg Aiello...

Brand gets hit by Nazis may need an ad push

Steve’s breakdown: Remember the march in Charlottesville with all the wrong people using Tiki touches to demonstrate. Well, we suspect the brand could use a “brand bath” after that incident. The...

Cleaning house could include ad agencies

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Save cosmetic company from itself

Steve’s breakdown: My ex-client Coty is at it again with false claims about their products. Maybe they just need a little handholding from an experienced third party. NEW YORK, NY:...

Pitching Chipotle

Steve’s breakdown: Why did this take so long? Chipotle finally gets serious about PR by hiring their 1st CCO and we believe there’s going to be some opportunity here for...

Can advertising save a stock?

Steve’s breakdown: It’s kinda hitting the fan over at Snapchat and we think a corporate campaign is in order. What’s your opinion? VENICE, CA: Snapchat has seen much of its...

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