Can You Change This Perception?
Steve’s breakdown: ‘Please don’t call us anti-gay’ is what Chick-fil-A is saying but how can they actually make that sentiment stick? Maybe you have the answer.
ATLANTA, GA: Chick-fil-A has responded to officials at Rider University, who nixed the fast-food chain as a potential on-campus dining options because of its anti-gay history. “Rider University’s survey was recently brought to our attention, and while we respect the University’s decision, this news story represents a good opportunity to clarify misperceptions about our brand,” says a company attorney in a statement provided to the Atlanta Journal-Constitution.
“Chick-fil-A is a restaurant company focused on food, service and hospitality, and our restaurants and licensed locations on college campuses welcome everyone. We have no policy of discrimination against any group, and we do not have a political or social agenda. More than 120,000 people from different backgrounds and beliefs represent the Chick-fil-A brand.”
That may be true, but it does not change chief executive officer Dan Cathy’s 2012 comments on the subject or Chick-fil-A’s numerous charitable donations to organizations with anti-LGBTQ+ policies in the years since. That could be a problem for the chain as it continues to expand into new markets.