Finally the perfect time to call on this appliance company
Steve’s breakdown: It’s splitsville with Sears and Whirlpool. It’s been a 100 year relationship and, we think, a perfect time to swoop in and steal the account which has not changed hands in over 10 years.
BENTON HARBOR, MI: Sears will no longer sell Whirlpool appliances, ending a business relationship that dates back more than 100 years.
In a note sent to its stores last week, Sears said that Whirlpool was making demands that would’ve made it difficult to sell its appliances at a competitive price.
Sears has been ravaged by new competition for years, from stores like Home Depot and also from Amazon.com and other online retailers. It’s been closing stores as competitors take a bigger slice of the territory it dominated for decades. In the US, consumers buy most of their small appliances, from Walmart, according to market research firm TraQline. Amazon comes in second, with Sears placing fourth behind Target.
Sears said that it would sell off the remainder of its Whirlpool inventory. Its stores will now only sell its Kenmore products and other brands like LG, Samsung, GE, Frigidaire, Electrolux and Bosch.
The relationship reaches back to 1916, when Whirlpool began making two types of wringer washers for Sears, Roebuck and Co., according to Whirlpool’s website. At that time, Sears operated exclusively through mail order. The Hoffman Estates, Illinois, company, now Sears Holdings Corp., also owns Kmart.
Shares of Whirlpool Corp., based in Benton Harbor, Michigan, tumbled more than 9 percent before the market open on Tuesday.