Sportswear account with 3 AORs is imploding: Time to attack

Steve’s breakdown: It seems to be hitting the fan at Under Armour. CEO is on sabbatical, CMO & GM of women’s & youth are “exiting” and there are there are more changes to come. Sounds like a great time to make some new friend in Baltimore.

And don’t these people know 50% of the country HATES Tom Brady?

BALTIMORE, MD: Under Armour confirmed that Andy Donkin, its chief marketing officer, and Pamela Catlett, senior vice president and general manager of women’s and youth categories, will exit the company at the end of the month.

The Wall Street Journal first reported on the pending exits. The report indicated the exits are part of a organizational changes under Patrik Frisk, who was appointed president and chief operating officer in July.

Donkin joined Under Armour in August 2016 from Amazon, where he was head of worldwide mass and brand marketing.  Catlett joined Under Armour in January 2016 and had formerly been VP and general manager, women’s training and amplify at Nike.

The report indicated more changes may follow.

The Journal reported on October 23 that Kip Fulks, a co-founder of Under Armour, was taking a six-month sabbatical from the company.


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