It’s still swirling around over at Viacom
Steve’s breakdown: Keep your eye on Viacom’s executive ins & outs cause it’s moving at light speed. There’s got to be some opportunity when considering this exit and the additions to Paramount.
NEW YORK, NY: Viacom is waving goodbye to yet another senior executive.
Marketing pro Ross Martin left the company on Wednesday, sources exclusively told The Post.
Martin, executive vice president of marketing strategy and engagement, is believed to have asked CEO Bob Bakish to make him chief marketing officer at the company that houses MTV and Paramount Pictures in the US.
Martin’s job was to communicate a single marketing message across the company and work with individual teams at the cable channels. Martin also ran the firm’s global marketing council and oversaw corporate data and research. He was previously head of MTV Scratch, a unit connecting brands to programming opportunities.
He has been with the company since 2004.
A source said that he was well-liked by outside clients but had wanted a more senior position.
Viacom’s new CEO has been cleaning house in a major way. He recently parted ways with Paramount Pictures chief Brad Grey who stepped down in February as did the firm’s general counsel.