The move includes spending for the Honda brand as well as Honda-owned Acura.
The move comes within 24 hours of big other advertisers Verizon and Unilever pledging to pause their Facebook and Instagram spending in response to civil rights groups calling out the social media giant for failing to prevent the spread of disinformation and hate speech.
Unilever took its pause a step further, including Twitter, and extending the timeframe in the U.S. through the end of the year. An American Honda spokeswoman confirmed the automaker would continue spending on Twitter.
Honda spent roughly $693,000 in the past 30 days on Facebook’s platform, according to digital intelligence platform Pathmatics, which tracks where and how brands spend ad dollars. Unlike its rivals, however, the automaker scaled back its ad spend on the social media platform significantly in late May, according to Pathmatics.