Take 2 on juice brand Evolution Fresh

Steve’s breakdown: Looks like they are going to start over with Evolution Fresh. Check out this link to see how they did it the first time so you don’t make the same mistakes 😀 Case Study

RANCHO CUCAMONGA, CA: Starbucks is shuttering its remaining Evolution Fresh stores, but the brand will live on.
The coffee giant will close the two Evolution locations, both of which are in Seattle, but will continue to sell Evolution Fresh cold-press packaged juices in its coffee shops and at supermarkets. It also is launching new flavors.
Starbucks bought the brand in 2011, reportedly with an eye to rolling out stores nationwide. But it never grew beyond a handful of locations.

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