What to do with Ronald McDonald
Steve’s breakdown: Do ya love brainstorming huge issues. Well, McDonald’s has a doozy with this creepy clown crisis & Ronald. For now, they are just taking the character out of circulation but what happens later.
We think it’s worth thinking about and presenting your ideas to the company.
OAK BROOK, IL: Ronald McDonald is hanging up his giant red shoes until the global clown crisis dies down.
Golden Arches brass said their friendly, red-headed mascot won’t make as many cameos at community events amid an epidemic of scary clown sightings.
“McDonald’s and franchisees in the local markets are mindful of the current climate around clown sightings in communities, and as such are being thoughtful in respect to Ronald McDonald’s participation in community events for the time being,” spokeswoman Terri Hickey said in statement.
There have been reports of people in white face paint and wigs — some lurking in bushes and at schools — in 20 states, including New York, Ohio and South Carolina.
In the two known Big Apple cases, clowns with knives terrified a man outside his Queens home and a teen at an Upper East Side subway station.
The mass hysteria may have caused poor Ronald to lose his appetite for entertaining — but Twitter critics say it’s the wrong approach.
“When we change our lives like that, the clowns have won,” tweeted Jon Acuff, a Nashville-based author.
And Hayes Brown of New York, an editor for BuzzFeed News, wrote, “Mayor McCheese orders Constable Big Mac to place McDonald into protective custody. The Hamburglar remains at large.”
Many who otherwise might not have cared about the clowns before have a beef with them now.
“Ronald McDonald is hiding bc of the clown stuff. LEAVE RONALD ALONE,” Keaton Keller of LA tweeted.
Ronald was first played by former “Today” show weatherman Willard Scott in 1963. He didn’t return calls Tuesday.
But he has said in the past that Ronald helps kids learn that “positive feelings come from being honest about yourself and accepting your personality.”