Wonder Woman vs. Whataburger: The battle of the logos
Steve’s breakdown: Some bad timing for Wonder Woman considering all the licensed products they are putting behind the film. But maybe this is a good excuse to give DC Comics a ring.
Check out the list of categories they registering the new trademark in. There’s got to be something in your wheelhouse.
Cosmetics, namely, lipstick, lip gloss and non-medicated lip balm; mascara; nail enamel; face powder, face cream, skin lotion and skin gel; body powder; bath oil, bath gel and non-medicated bath salts; hand cream and lotion; body cream and lotion; sunscreen preparation, namely, cream and lotion; shaving cream and after-shave lotion, skin cleanser and non-medicated body soaks; body deodorant, cologne and perfume; soaps, namely, liquid bath soap, gel soap and bar soap; detergent soap, namely, liquid and powder; fabric softener; deodorant soap, skin soap; and shampoo and shampoo conditioner
Clothing for men, women and children, namely, shirts, T-shirts, sweatshirts, jogging suits, trousers, pants, shorts, tank tops, rainwear, cloth baby bibs, skirts, blouses, dresses, suspenders, sweaters, jackets, coats, raincoats, snow suits, ties, robes, hats, caps, sun visors, gloves, belts, scarves, sleepwear, pajamas, lingerie, underwear, boots, shoes, sneakers, sandals, socks, booties, slipper socks, swimwear, masquerade and Halloween costumes; belts being articles of clothing.
NEW YORK, NY: For decades, Wonder Woman has selflessly defended the world of man from all sorts of threats, but she may soon be facing a greater challenge than ever before. No, we’re not talking about the villainous Cheetah, or the alien warlord Mongul, or even the unstoppable shirtless android Amazo, we’re talking about a popular fast food chain called Whataburger. As reported by The Houston Chronicle (via Eater), Whataburger is is in the midst of “friendly trademark discussion” with DC Comics over whether or not the new Wonder Woman logo designed for the upcoming movie is too similar to Whataburger’s classic “Flying W,” which has been in use since 1972.
The Houston Chronicle says that the two parties aren’t diving into a legal battle just yet, but the fact that DC and Warner Bros. are expanding the Wonder Woman logo trademark to cover food-type stuff seems to be making Whataburger a little anxious. Just to indicate how seriously the fast food chain is taking this, though, it made a point to note in a statement to The Houston Chronicle that it “supports superheroes like Wonder Woman and her friends in the Justice League,” and later added that it wants her to “continue to focus her efforts on keeping planet Earth safe from evil villains.” In other words, Whataburger doesn’t seem to be especially upset about any of this and is probably just trying to make sure that Warner Bros. has no intention of launching a Wonder Woman-themed chain of restaurants in Texas.
Warner Bros., on the other hand, has not released some cutesy statement about cheeseburgers or Whatachick’n sandwiches, so maybe it really is getting its lawyers ready for some big lawsuit.