Kering bring’s in 1st CMO
Steve’s breakdown: Kering has an impressive group of subsidiaries which would be great to get on your new business target list. They include Alexander McQueen, Balenziaga, Bottega Veneta, Boucheron, Brioni, Christopher Kane, Fnac, Girard-Perregaux, Gucci, JeanRichard, McQ, Pomellato, Dodo, Qeelin, Saint Laurent Paris, Sergio Rossi, Stella McCartney, Tomas Maier, Ulysse Nardin, Puma, Volcom, Electric, Tretorn and Cobra Puma Sport.
NEW YORK, NY: Kering has appointed Carlo Alberto Beretta to the newly created position of Chief Client & Marketing Officer, effective today. Beretta will report directly to Chairman and CEO Francois-Henri Pinault and will remain a member of Kering’s executive committee.
Beretta is charged with providing a rewarding and consistent experience to customers across all channels, and enhancing relationships with clients to optimise their loyalty. His responsibilities will include building a comprehensive, measurable and profitable customer culture for each Kering brand and accelerating omni-channel distribution across the group.
“I wanted to give our maisons exceptional support and expertise in what is their main challenge in the years to come: the ability to meet their customers’ needs and fulfil their desires. I am therefore happy to appoint Carlo Alberto Beretta, who has demonstrated the qualities required to realise our ambitious customer strategy,” commented Pinault.