Agency Reviews we’ve Predicted

Another Ratti Forecasted Ad Review comes to Fruition: T-Mobile

Steve’s breakdown: Back in April (see below) we told y’all “New T-Mobile will be shedding & hiring new agencies” and here we are. Make sure to keep an eye on our account review predictions because, believe it or not, they happen! (unlike our competition) BELLEVUE, WA: As 2020 draws to a close, T-Mobile has launched […]

As we predicted: Foley Family Wines did go into review

Steve’s breakdown: Last month we told you that we thought Foley Family Wines would be reviewing their advertising after they bought Ferrari-Carano Vineyards. (see the post below) So below that post is the announcement they did exactly that. Folks, ya gotta keep an eye on all of our predictions. It might just save your year. […]

Our review prediction came true but we think there’s another coming

Steve’s breakdown: So Gap Inc. has taped DEG as Its Global Email Agency of Record. Not the part of the we thought would be reviewed but close enough. But our point now is what’s next for The Gap? Digital? Social Media? Plain old TV advertising? Your guess is as good as mine at this point […]

La nostra previsione era corretta sulla recensione della pubblicità Maserati

Steve’s breakdown: As we predicted when the Nike CMO came over to Maserati we just knew the account was going to change hands. And here we are. Folks, our Account Review Predictions should be a page you look at everyday. Please, if not for you, do it for me. Capisce? AUBURN HILS, MI & MODENA, […]

In an agency network? You gotta call headquarters about this review

Steve’s breakdown: Kraft Heinz‘s media is in review and most of the big dogs are in the fight. So if you’re part of WPP, Omnicom, Publicis or Dentsu, you might want to give headquarters a call to see where your agency fits into the review. BTW: This is another review we predicted CHICAGO, IL & […]

Old Navy, as forecasted, went into review

Steve’s breakdown: Last month we made sure all our members knew we thought either The Gap or Old Navy would go in review. And now it’s just been announced Martin has won Old Navy. (Our forecast is at the bottom of the page) Gotta keep an eye on our Account review predictions!! OR BECOME A […]

Someone was listening to our account review prediction: Orbitz

Steve’s breakdown: As you can see in the featured image, back on December 5th we told our members 1 or 2 of Expedia’s brands would change agencies. (See entire post at the bottom of the page) Well here we are and Orbitz went into review and has been won. Keep in mind, there might be […]

S’well did go into review as we forecasted

Steve’s breakdown: Back in June we said flat out that S’well needed a new agency and we guess sometime between then and now the review happened. Guys, if there are only on type of lead to look at it’s out predictions. We can’t stress this enough. NEW YORK, NY: S’well, the 10-year-old maker of reusable […]

As Forecasted by this newspaper: P.F. Chang’s did go into review

Steve’s breakdown: A few months back we said “Whether or not the acquisition of P.F. Chang’s happens, the outcome will fire-up an ad review cause they’ll have to do something to survive” and that’s exactly what happened. Keep an eye on our account review predictions everyday and this service will pay for itself 100 times […]

As we forecasted this summer, Groupon goes into review

Steve’s breakdown: We saw the writing on the wall when Groupon brought in Grand Prix Titanium at Cannes winner, Craig Rowley from REI to be CMO. (See our prediction below) Now it looks as if the review has already started with DDB as one of the contenders. We hope you were listening before and you’re […]

Project review at retailer w/ a full account review coming when CMO takes office

Steve’s breakdown: “Walmart is in talks with a number of creative agencies outside of its current incumbent, Publicis, to take on a special assignment”, a marketing initiative with the theme of unifying the country. Many, including us, are predicting once the new CMO gets settled, the entire account will go into review. Michael Francis is the […]

As forecasted, Ferrero put it’s account in review: What about creative?

Steve’s breakdown: As we forecasted this summer, Ferrero had to go into review (see below) and today it was announced that they did indeed go into review and Mindshare won the pitch. Keep an eye on our Account Review Predictions every day because that’s where the real cheese cake is. PARSIPPANY, NJ: Italian confectionery and […]

Ratti correctly predicts another ad review: Bojangles’ (free to see)

Steve’s breakdown: Bojangles’ just hired their new agency and as you can see from the bottom of this page, we asked you folks to look into the account in April. We forecasted that Lord & Taylor would possibly go into review today. Ya might want to check that out. CHARLOTTE, NC: Bojangles’, Inc. has appointed […]

As Ratti forecasted: Tommy Hilfiger Goes Into Review (free to see)

Steve’s breakdown: Gotta keep an eye on our review predictions. (see below) No other new business service can do this so . . . anywho The accounts are the reviews European and North America media. The pitch is in the early stages with WPP’s Essence, MullenLowe Mediahub and independents Crossmedia and Local Planet all in […]

As Ratti Predicted: Bed Bath & Beyond goes into review (free to see)

Steve’s breakdown: Sometimes we tell our members twice they need to look for an agency review. Both of the post we published were in our “Account Review Prediction” category which is were your eyes should be living. At the bottom of this page is the article announcing the review and who’s already involved. Retailer CEO […]

Another one of our forecasted ad reviews comes to light: Twizzlers (free to see)

Steve’s breakdown: As we said last year, the “You can’t be serious” Twizzlers campaign had to die and we said “Pitch It” Well, here we are and Drogo5 just launched the new campaign. Please folks, keep a close eye on our “Account review predictions” cause it pays for this service 100 times over. Our forecasted […]

As we predicted Wrangler went into review: Another coming? (free to see)

Steve’s breakdown: That’s right, we got another one right but the real question is whether Lee will be next to review. We’re sayin’ “YES”. See our prediction at the bottom of the page. GREENSBORO, NC: Wrangler—the denim brand recently spun off with Lee from VF Corp. as a separate publicly-traded entity called Kontoor Brands—named independent […]

Just as forecasted, Boeing went in review: Will they need another? (free to see)

Steve’s breakdown: “Edelman Helps Boeing Navigate PR Turbulence” and we called this one in March. See our reporting at the bottom. Just another example to keep a keen eye on our “account review predictions”. This time it was for PR. What’s it going to be next time? CHICAGO, IL: Boeing has reached for Edelman to map […]

The Peloton review was one we told you would happen (free to see)

Steve’s breakdown: We know everyone has a “cult affair” with Peloton but the fact is they were stealing music and we knew that was the end of their ad campaign. Below is our prediction from last month. $50 million client has to change all marketing NEW YORK, NY: Peloton is looking for a new agency […]

Reminder we forecast ad reviews: This time it was Grey Goose Vodka (free to see)

Steve’s breakdown: Here’s our prediction from this winter: Grey Goose review is imminent The story below is the announcement of the account winners. (both Ratti Report readers) CORAL GABLES, FL: Interpublic’s MullenLowe has added to its liquor portfolio by winning the global creative account for Grey Goose. The premium vodka brand had been at Omnicom’s […]

As we predicted: Big Beer Brand goes into Review (free to see)

Steve’s breakdown: On January 21st our logged-in headline boldly read: Coors Light Review Prediction. We hope you made all the proper moves back than because IT IS ON!! From Crain’s Chicago: MillerCoors launches agency review for Coors Light  CHICAGO, IL: It’s among the first major moves under new Chief Marketing Officer Michelle St. Jacques, who joined […]

How did we know Kay, Jared & Zales Jewelers were going into Review? (free to see)

Steve’s breakdown: Simple. We have contacts throughout the industry who talk to us. And it happens more than you think because we usually don’t talk about our “human sources”. (and that’s the way they like it) So next time you see a post like the one we published in December (see below) ya just might […]

As predicted, Target goes into review: Will there be another? (free to see)

Steve’s breakdown: “Target Restructures Communications & Marketing Amid PR Agency Review” is the headline. On January 11th we predicted an account would be reviewed. (See that post below) Now we’re thinking there might be an additional review with advertising. Check into it. MINNEAPOLIS, MN: Target has upped its two top marketing execs — Katie Boylan […]

Petco ad review prediction is proof in the pudding (free to see)

Steve’s breakdown: Like this pup, we had a suspicion PetCo was going into review and here we are.  Check out our original post below.. SAN DIEGO, CA: Petco today announced it has selected Anomaly as its creative agency partner to help lead the pet retailer’s marketing and brand transformation strategy. New York-based Anomaly was selected through […]

Here’s one we called: Johnnie Walker in Global Review Right Now (free to see)

Steve’s breakdown: When Johnnie Walker launched Jane, we knew the end was near. Here’s our prediction. Below that are the details of this review. Dead on Arrival: Jane Walker Scotch NORWALK, CT: Diageo has launched a review of its Johnnie Walker account globally, including the U.S. “We can confirm we have invited advertising agencies to […]

Ratti Report predicts yet another review: Buffalo Wildwings (free to see)

Steve’s breakdown: Here we go again. Another account review prediction gone right. We hope many of you made the call and, I least, got in the pitch. Here’s our prediction from August 28th. Sports Betting Restaurant + New CMO = Account Review Coming Here’s the account win announcement that ran last week in Advertising Age: […]

Another RR account review prediction comes true: Kahlúa Liqueur (free to see)

Steve’s breakdown: Back in January we reported that we (AKA RR) thought Kahlúa Liqueur would probably be reviewed because of management & creative reasons and now here we are today. Make sure to keep our Account Review Predictions on your to do list everyday!!! NEW YORK, NY: Pernod Ricard has appointed Droga5 London to handle the […]

Ratti Report nails another prediction: Smucker’s (free to see)

Steve’s breakdown: Back in April we said, with the purchase of Ainsworth Pet Nutrition, Smucker’s was in the position to put the entire company up for review. And here we are in the fall with the announcement of the win. Ya gotta keep reading our account review predictions so you’ll never be left out. ORRVILLE, […]

Another Ratti predicted account review: H&R Block (free to see)

Steve’s breakdown: In late April we reported twice that we smelled an agency review coming to H&R Block. We hope you were listening and, at least, got into the pitch. Now that Deutsch has won brand strategy, creative and advertising, design, production and social media, what parts of the account are still hanging out there? […]

As we predicted: Activision Goes into Review (free to see)

Steve’s breakdown: We soooooo hope you took advantage of the 24 hour head-start Ratti Report gave you guys yesterday when we reported “$33 Million Video Game Account is Shopping Around Project” and said the whole schmear would go into review. Gotta keep an eye on our “Account Review Predictions” section cause ya never know. We […]

As Ratti Report Predicted: Puma Goes into Review (free to see)

Steve’s breakdown: Here we go again. Folks, you have to keep an eye on our account review predictions because we get these right. This time it’s Puma and if you were listening on May 18th when we said to “Pounce”, you’d already be in this review. Read on . . . WESTWARD, MA: No one […]

As Predicted: Major WPP Client Begins Global Creative Review: Ford (free to see)

Steve’s breakdown: A client I worked on while at J. Walter Thompson in the ’80s could be leaving WPP. In fact, Ford has been with JWT For-Freaking-Ever!! (plus before “forever” they had the account in 1911) Talk about flipping the bird at people on the way in (when Sir Martin bought the agency in 1986) […]

Sports Marketing Up For Grabs: As Predicted

Steve’s breakdown: Here’s one we flagged a few months back as a review possibility. Seems “their (consumer abuse) issues have become so big, they are taking a look at just who can help rescue their brand.” SAN FRANCISCO, CA: In what is surely the biggest agency review so far this year, Wells Fargo has put its enormous sports […]

As predicted: Dunkin’ Donuts puts creative up for review (free to see)

Steve’s breakdown: Here’s one we saw coming months ago and we hope you were on top of the news. Dunkin’ Donuts will start a review this month so there’s still time. JUMP!! CANTON, MA: Just three months after naming a new U.S. chief marketing officer, Dunkin’ Donuts has put its U.S. creative business up for review and […]

We called another one right: Uber puts Creative & Media up for Review (free to see)

Steve’s breakdown: On August 28th, our headline was “Start revving up your engines for this expected ad review“. We hope you were listening because then you’d already be in this pitch. Sounds like the creative portion of the pitch will be easier to get in to. SAN FRANCISCO, CA: Uber is seeking a global creative […]

IMAX is in Review: We predicted this in July (free to see)

Steve’s breakdown: On July 27th we told you all “we smell an account review” and here it is! They seem to talking a BIG game so this is very exciting! Read On! NEW YORK, NY: After changing up its marketing leadership team this summer, Imax is ready to bring on a new global creative agency […]

As predicted, Equinox hires new shop (free to see)

Steve’s breakdown: As we predicted last month, and we hope ya’ll were listening, Equifax did put an account in review and awarded it to DLA Piper. I know this is not a lead but we need to continue to remind our membership to pay attention to our predictions. ATLANTA, GA: Equinox has turned to DLA Piper […]

Abercrombie & Fitch: An account we predicted would change hands (free to see)

Steve’s breakdown: This winter we reported Abercrombie & Fitch would be hiring a new ad agency. This spring they did so without a formal review, a press announcement or an RFP and this fall, the Richards Group launched the new campaign. We implore you to act on our account review predictions because sometimes they happen […]

Another account review Ratti predicted: Marriott (free to see)

Steve’s breakdown: Last year when Marriott bought Starwood, it was clear to us this media account would go into review and we hope you got your ducks-in-a-row. The client is handling the process so you might want try Ms. Stephanie C. Linnartz at [email protected] She’s the Executive Vice President, Chief Marketing and Commercial Officer. BETHESDA, MD […]

As Ratti Predicted: Georgina Chapman seeks PR agency (free to see)

Steve’s breakdown: Last week we reported “Brand that will be needing work because of Harvey Weinstein” and here we are. We hope you jumped on this when we reported it. Here’s the story from US Weekly. NEW YORK, NY: Georgina Chapman is seeking out support from crisis management professionals after numerous women have come forward with […]

Ratti Report gets another account review prediction right: Subway (free to see)

Steve’s breakdown: Guys, when we make a prediction, move on it so you don’t have to read about a review you should be part of in AdAge. Here’s the link to our prediction. we made on the 18th. MILFORD, CT: Subway is launching a formal North America agency review that could include bringing creative and […]

As predicted in January: Visit Florida goes into review (free to see)

Steve’s breakdown: On January 11th we told you all that it was time to contact Visit Florida because we predicted the account would go into review. Click here to see that post. TALLAHASSEE, FL: The destination marketing organization has issued an RFP for Brand Creative and Production Services. Visit Florida is looking for a partner […]

Ratti Report predicts another account review: Under Armour (free to see)

Steve’s breakdown: As predicted earlier this week, a company can’t just sit around when the stock tanks and not review advertising. This time it’s the media planning & buying for Under Armour. BALTIMORE, MD: Under Armour is reviewing for a new media agency, according to people with knowledge of the matter. Omnicom Media Group’s Optimum Sports […]

Account Change Prediction: Real Estate platform, (free to see)

Steve’s breakdown: You don’t just bring in the global head of advertising from Paypal who was also with mcgarrybowen when they won an Effie award for their Droid campaign and don’t shake it ALL up. Expect an account review in the coming months. LOS ANGELES, CA: Proffer, a new real estate platform poised to reinvent the industry, announced […]

As Ratti Report predicted: Diet Coke finally to replace Droga5 (free to see)

Steve’s breakdown: Back in May, after Diet Coke killed a campaign after only 11 months with Droga5, we told y’all the agency was toast. Well, they were fired in July and now this. We hope you were getting your ducks in a row to pounce on this blue chip account. ATLANTA, GA: Coca Cola Co. is looking […]

As Ratti Report predicted: Chipotle goes into review (free to see)

Steve’s breakdown: Back in late June we told our members that Chipotle’s Hail Mary loyalty program wasn’t going to work and that an account review was imminent. Well, here we go. Pile & Company is handling the pitch. DENVER, CO: Fast casual chain Chipotle has begun the process of bringing a new ad agency partner on board to help […]

As we predicted in April: GMC revs-up creative review (free to see)

Steve’s breakdown: Back in April we told y’all we thought either GMC or Buick would go into review. We hope you jumped on it cause here’re go! From the client – “Our current agencies of record, Leo Burnett and Digitas, will participate in this process. This RFP is specific to GMC and does not impact […]

As we predicted 6/15/16: Jägermeister account hires new shop (free to see)

Steve’s breakdown: Back in June we said to y’all “It’s time to call on Jägermeister“. Well it looks like none of y’all did cause Opperman Weiss just won the business. Guys, please, when I make these predictions, JUMP. It’s way more fun when one of my members win!!! NEW ROCHELLE, NY: Jägermeister has hired Opperman Weiss […]

As predicted 2/19/16: Famous Dave’s went into review (free to see)

Steve’s breakdown: Back in February we told you about the turnaround expert that Famous Dave’s hired as CMO and that we expected him to put the account in review. Just saying’. Keep checking my account review predictions everyday!! MINNETONKA, MN: BBQ chain Famous Dave’s of America appointed Minneapolis-based agency Colle+McVoy as its agency of record, tasked […]

As Ratti Report predicted on 6/14/16: Twitter account goes into review

Steve’s breakdown: On June 14th we told you the “Twitter & TBWA/Chiat/Day were splitsville” and said the account would go into review. We hope you were listening and have already received the RFP. SAN FRANCISCO, CA: A source within the Twitter organization has now confirmed that the social network recently issued an RFP to several unnamed agencies. […]

As predicted on March 28th, Pizza Hut account changes hands

Steve’s breakdown: Back in March, we said the Pizza Hut account would be in review and now it looks like that’s exactly what happened. This post is just a reminded to pay attention to our Account Review Predictions! PLANO, TX: Droga5 is set to become Pizza Hut’s new lead agency. The chain late last year reached out […]

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