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Steve's breakdown: We saw the writing on the wall when Groupon brought in Grand Prix Titanium at Cannes winner, Craig Rowley from REI to be CMO. (See our prediction below)...
Steve's breakdown: "Walmart is in talks with a number of creative agencies outside of its current incumbent, Publicis, to take on a special assignment", a marketing initiative with the theme of...
Steve's breakdown: As we forecasted this summer, Ferrero had to go into review (see below) and today it was announced that they did indeed go into review and Mindshare won...
Steve's breakdown: Bojangles' just hired their new agency and as you can see from the bottom of this page, we asked you folks to look into the account in April....
Steve's breakdown: Earlier this year and again 3 weeks ago, we said this account was destined for an account review (see our posts below) and here we are. The announcement...
Steve's breakdown: Gotta keep an eye on our review predictions. (see below) No other new business service can do this so . . . anywho The accounts are the reviews...
Steve's breakdown: This happens time and time again y'all and we can't stress enough that you watch our Account Review Predictions like a hawk! Our prediction is at the bottom...
Steve's breakdown: Sometimes we tell our members twice they need to look for an agency review. Both of the post we published were in our "Account Review Prediction" category which...
Steve's breakdown: Back in May we told y'all that the Gap/Old Navy split up would create an account review. (See post at the bottom) Well, here we are and The...
Steve's breakdown: As we said last year, the "You can't be serious" Twizzlers campaign had to die and we said "Pitch It" Well, here we are and Drogo5 just launched...
Steve's breakdown: We missed this prediction by 3 days but that's cool because this is the best restaurant campaign I've seen in years!!!!!! IRVING, TX: Chuck E. Cheese is pretty...
Steve's breakdown: That's right, we got another one right but the real question is whether Lee will be next to review. We're sayin' "YES". See our prediction at the bottom...
Steve's breakdown: "Edelman Helps Boeing Navigate PR Turbulence" and we called this one in March. See our reporting at the bottom. Just another example to keep a keen eye on...
Steve's breakdown: We know everyone has a "cult affair" with Peloton but the fact is they were stealing music and we knew that was the end of their ad campaign....
Steve's breakdown: Here's our prediction from this winter: https://ratti-report.com/industry-boozebeerwine/vodka-brand-gets-new-marketing-chief/ The story below is the announcement of the account winners. (both Ratti Report readers) CORAL GABLES, FL: Interpublic's MullenLowe has added...
Steve's breakdown: On January 21st our logged-in headline boldly read: Coors Light Review Prediction. We hope you made all the proper moves back than because IT IS ON!! From Crain's...
Steve's breakdown: Simple. We have contacts throughout the industry who talk to us. And it happens more than you think because we usually don't talk about our "human sources". (and...
Steve's breakdown: "Target Restructures Communications & Marketing Amid PR Agency Review" is the headline. On January 11th we predicted an account would be reviewed. (See that post below) Now we're...
Steve's breakdown: Like this pup, we had a suspicion PetCo was going into review and here we are. Check out our original post below.. SAN DIEGO, CA: Petco today announced it...
Steve's breakdown: When Johnnie Walker launched Jane, we knew the end was near. Here's our prediction. Below that are the details of this review. https://ratti-report.com/blood-in-the-water/dead-arrival-jane-walker-scotch/ NORWALK, CT: Diageo has launched...
Steve's breakdown: Here we go again. Another account review prediction gone right. We hope many of you made the call and, I least, got in the pitch. Here's our prediction...
Steve's breakdown: Back in January we reported that we (AKA RR) thought Kahlúa Liqueur would probably be reviewed because of management & creative reasons and now here we are today. Make...
Steve's breakdown: As you can see at the bottom of this post, we were so all over this review! It might have taken a while for it to happen but...
Steve's breakdown: Back in April we said, with the purchase of Ainsworth Pet Nutrition, Smucker's was in the position to put the entire company up for review. And here we...
Steve's breakdown: In late April we reported twice that we smelled an agency review coming to H&R Block. We hope you were listening and, at least, got into the pitch....
https://www.youtube.com/watch?v=TktjCqG4p7Y Steve's breakdown: We soooooo hope you took advantage of the 24 hour head-start Ratti Report gave you guys yesterday when we reported "$33 Million Video Game Account is Shopping...
Steve's breakdown: In February we said there was a "Once in a decade chance to pitch" The Boston Beer Company and here we are with the announcement that they just...
Steve's breakdown: Here we go again. Folks, you have to keep an eye on our account review predictions because we get these right. This time it's Puma and if you...
Steve's breakdown: A client I worked on while at J. Walter Thompson in the '80s could be leaving WPP. In fact, Ford has been with JWT For-Freaking-Ever!! (plus before "forever"...
Steve's breakdown: Here's one we flagged a few months back as a review possibility. Seems “their (consumer abuse) issues have become so big, they are taking a look at just who...
Steve's breakdown: Here's one we saw coming months ago and we hope you were on top of the news. Dunkin' Donuts will start a review this month so there's still time. JUMP!!...
Steve's breakdown: On August 28th, our headline was "Start revving up your engines for this expected ad review". We hope you were listening because then you'd already be in this...
Steve's breakdown: On July 27th we told you all "we smell an account review" and here it is! They seem to talking a BIG game so this is very exciting!...
Steve's breakdown: As we predicted last month, and we hope ya'll were listening, Equifax did put an account in review and awarded it to DLA Piper. I know this is not...
Steve's breakdown: This winter we reported Abercrombie & Fitch would be hiring a new ad agency. This spring they did so without a formal review, a press announcement or an...
Steve's breakdown: Last year when Marriott bought Starwood, it was clear to us this media account would go into review and we hope you got your ducks-in-a-row. The client is...
Steve's breakdown: Last week we reported "Brand that will be needing work because of Harvey Weinstein" and here we are. We hope you jumped on this when we reported it....
Steve's breakdown: Guys, when we make a prediction, move on it so you don't have to read about a review you should be part of in AdAge. Here's the link...
Steve's breakdown: Back on June 16th we told you we thought the Whole Foods/Amazon merger news would spark a Whole Foods account review. Well, here we are and they've issued...
Steve's breakdown: On January 11th we told you all that it was time to contact Visit Florida because we predicted the account would go into review. Click here to see...
Steve's breakdown: As predicted earlier this week, a company can't just sit around when the stock tanks and not review advertising. This time it's the media planning & buying for Under...
Steve's breakdown: You don't just bring in the global head of advertising from Paypal who was also with mcgarrybowen when they won an Effie award for their Droid campaign and don't shake it...
Steve's breakdown: Back in May, after Diet Coke killed a campaign after only 11 months with Droga5, we told y'all the agency was toast. Well, they were fired in July and now...
Steve's breakdown: Back in late June we told our members that Chipotle’s Hail Mary loyalty program wasn't going to work and that an account review was imminent. Well, here we go. Pile & Company...
Steve's breakdown: Back in April we told y'all we thought either GMC or Buick would go into review. We hope you jumped on it cause here're go! From the client...
Steve's breakdown: Back in June we said to y'all "It’s time to call on Jägermeister". Well it looks like none of y'all did cause Opperman Weiss just won the business....
Steve's breakdown: Back in February we told you about the turnaround expert that Famous Dave's hired as CMO and that we expected him to put the account in review. Just saying'....
Steve's breakdown: We don't like to see this but they just owed too much money to go on - even with paying clients. Now those clients are left high-and-dry. Expect...
Steve's breakdown: Ratti Report gets another prediction right but enough about us. Not sure who's running the search but we're pretty sure it's in house. 617-783-4000BOSTON, MA: Back in March, the agency...
https://www.youtube.com/watch?v=sR73YnYa0e0 Steve's breakdown: On June 14th we told you the "Twitter & TBWA/Chiat/Day were splitsville" and said the account would go into review. We hope you were listening and have already...
https://vimeo.com/154595370 Steve's breakdown: Back in March, we said the Pizza Hut account would be in review and now it looks like that's exactly what happened. This post is just a...
Steve's breakdown: We called this one back in December folks. You just can't make the heavy users look crazy. The same thing happen with PetSmart last year. OY! Hope you took...
https://www.youtube.com/watch?v=GW93cz-3MRU Steve's breakdown: No other new business tool predicted this account review. (Click this link to see our report). In fact, when this review started in January, it was completely confidential...
Steve's breakdown: Back in July we said this would happened and here we are. Considering it's Grey and BBDO duking it out, you might be able to slip in a...
https://www.youtube.com/watch?v=Y4SeDujIB00 Steve's breakdown: Glenmorangie is distributed by Moet Hennessy which we predicted would put an account or two in review last month. Oystercatchers is handling the pitch so make sure your creds...
Steve's breakdown: So it was just announced our friends at Zimmerman won the business. Clearly the pitch was kept from the press but we told you all in September why...
https://www.youtube.com/watch?v=6LPsKLNHUnU Steve's breakdown: This review started one month after we predicted it was going to go in review. This news best demonstrates why one should be a member of The...
Steve's breakdown: Back when Bushmills was sold, we reported the business would move. Now it seems Proximo is about to announce the new agency. Oh and . . . ....
https://www.youtube.com/watch?v=eHXvN4uBB1w Steve's breakdown: Last November we published a story: Ad Account Review Prediction: Canada Goose. The review was not public but it's now know it happened in February. The reason we found out about the review...
https://www.youtube.com/watch?v=lm-wQivSZjg Steve's breakdown: When Energizer split in two, we told you this would be happening. Hopefully you were on it and are now invited to pitch. SAINT LOUIS, MO: Is...
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