As we predicted: Activision Goes into Review

Steve’s breakdown: We soooooo hope you took advantage of the 24 hour head-start Ratti Report gave you guys yesterday when we reported “$33 Million Video Game Account is Shopping Around...

Sports Marketing Up For Grabs: As Predicted

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Campbell Soup Review

Steve’s breakdown: Considering how much we’ve been reporting on Campbell’s, there’s no wonder they have gone into review. CAMDEN, NJ: The longtime marriage between BBDO and Campbell Soup Co. is...

Trump Announced An Account Review

Steve’s breakdown: Whether you agree with this decision or not, we have to report on the fact the President announced he was going to combat the opioid crisis with a giant...

As predicted, Equinox hires new shop

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Another account review Ratti predicted: Marriott

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Account review prediction: Luxury British Brand

Steve’s breakdown: Coty is going to be licensing Burberry’s fragrances & cosmetics and bringing them to everywhere USA. This is a major opportunity for Burberry and we think they’ll make...

As Ratti Report predicted: Chipotle goes into review

Steve’s breakdown: Back in late June we told our members that Chipotle’s Hail Mary loyalty program wasn’t going to work and that an account review was imminent. Well, here we go. Pile & Company...

Canada Goose went into review in Feb: Predicted 11/21/14

Steve’s breakdown: Last November we published a story: Ad Account Review Prediction: Canada Goose. The review was not public but it’s now know it happened in February. The reason we found out about the review is...

Target’s CRM review: Predicted 4/2/15

Steve’s breakdown: We didn’t know what kind of account Target was going to review but knew something was going down. The retailer seeks help to facilitate in-house digital marketing and...

Jeep’s AOR Review: Predicted 3/10/15

Steve’s breakdown: Back in March we reported “FCA marketing, in general, is in flux. In fact, we’re just going to say there will be . . . a Jeep ....

Folks! Call us out on this stuff

Steve’s breakdown: We’ve talking about MillerCoors coming reviews for weeks yet no one calls to check it out. UG! Now Leinenkugel is in review. Read on . . . CHIPPEWA...

Travelocity’s gnome seeks agency: Predicted 1/23/15

Steve’s breakdown: Not long ago we said that once the Travelocity acquisition was complete, the brand would go into review. We dearly hope you were listening and made contact because they are not accepting...

PetSmart fires GSD&M: Predicted 3/31/15

Steve’s breakdown: Okay, we would have liked one of you to have taken this business from them but I can’t say we didn’t tell you so because we did in...

New York Life in Play: Predicted 11/5/14

Steve’s breakdown: In November we reported on NYL and said, “Roth Associates handled the account review in 2011 so to be safe, make sure your creds are up to date...

Reinventing Malaysia Airlines: Predicted 7/18/14

Steve’s breakdown: A couple of days after the crash we posted the headline “The inevitable assignment: Rebranding Malaysia Airlines”. We all knew there had to be time for healing before...

MetLife’s bigdog CMO calls review: Predicted 12/15/14

Steve’s breakdown: Just a friendly reminder, we call these types of reviews regularly. Click on this link to see our MetLife prediction in December. Below is the AdWeek announcement of the review. NEW...

Ex-QSR CMO calls Ovation review: Predicted 7/28/14

Steve’s breakdown: On July 28th we reported that this account would go into review so we hope these guys were on your radar. Michael Palma of The Palma Group (www.thepalmagroup.com)...

The 10 account reviews we predicted in 2014

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2013’s Correct Account Review Precitions

Steve’s breakdown: We should keep better records on this stuff but here we go again. This is our year sum-up of our account prediction that – What? – really happened: MasterCard...

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