Industry: Auto

Advance Auto Parts buys General Parts International

Steve’s breakdown: After looking at these two companies, it seems clear that Advance is going to bring the “Hollywood” to General. Look for marketing adjustments. ROANOKE, VA & BLOOMINGTON, MN: Advance Auto Parts agreed on Wednesday to buy General Parts International, a privately held parts maker, for $2.04 billion in cash. The deal will make Advance a […]

Segway wheels in new CMO

Steve’s breakdown: I’ve read this press release a few times (clearly it’s Monday morning) and the conclusion is this is a PR position with marketing really targeted towards their more than 250 distributor, dealer and experience center retail points in 80 countries. BEDFORD, N.H: Today, Segway Inc., the world’s leading provider of electric personal transportation, announces […]

Infiniti has a new VP of Marketing

Steve’s breakdown: So yah, the new guy is in Hong Kong but he speaks English so who knows what will happen here in the US of A. HONG KONG, China: Vincent Gillet has been appointed Vice President, Marketing, for Infiniti, effective September 2013. In this global role, Gillet (41) will be based at the company’s […]

BMW: New VPs of Eastern & Southern Regions

Steve’s breakdown: Not only do two big regions have new VPs, they don’t have a replacement for their marketing chief. Read on . . . WOODCLIFF LAKE, NJ: BMW of North America has appointed its marketing chief for the past three years, Dan Creed, to steer its biggest U.S. region. Creed will become vice president of […]

VW with new Marketing Chief

Steve’s breakdown: This one is a big deal if you’re in the market for a car account. HERNDON, VA: VW continues to make changes in Seat’s top management, naming a new marketing and sales chief. Beginning September 1st, Andreas Offermann, 56, will be Seat’s new sales and marketing chief, according to VW. Offermann will replace […]

Agencies line up for Land Rover CRM brief

Steve’s breakdown: “Land Rover, the British car brand owned by the Indian company Tata Motors, is seeking an agency to handle its CRM business in the UK.” We show you this lead because they will probably start thinking about this in additional markets including the USA. LONDON, UK: The account is believed to be a […]

New client category: Tire Rental

Steve’s breakdown: It sounds unbelievable but chains like Rent-N-Roll, Rent-a-Wheel and Rimco are cashing in on the high price of tires. And from our perspective, this opens up a number of new business opportunities. So find your regional tire rental chain and pitch. EVERYWHERE, USA: When the tires on their Dodge Caravan had worn so thin […]

Volvo global creative review

Steve’s breakdown: Alain Visser, SVP-sales and customer service, is mentioned in this article so you might want to start with him. Volvo spent $80 million in the USA. TORSLAND, Sweden & ROCKLEIGH, NJ: Agencies looking for a car account should start their engines: Volvo Cars has thrown its global creative account into review. The car-maker — which has a Swedish heritage […]

Fiat Media Up For Grabs in China

Steve’s breakdown: Last year some of our readers wanted more leads out of China. So we hired a Mandarin Chinese speaking reporter in San Fran to do it and them realized  — The China Press is permantly on Lock-Down  — so then we stopped. But despite all that, here’s a lead out of China. It seems […]

Rolls-Royce reviews Global Ad Business

Steve’s breakdown: Here’s an account I won while at M&C Saatchi and, yes, they are soooo british. AAR London is handling the pitch so make sure your creds are up to date with them. Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge. The […]

New CMO wheelies into Kawasaki

Steve’s breakdown: Car guys turning into motorcycle guys happens more than you think. I pitched one in Detroit on how to save GM. He laughed – then he got fired – now he’s a motorcycle guy. You should ask me about that story when you have time. Anyway . . . this is probably a […]

Two Brands to Watch: Fiat & Dodge

Steve’s breakdown: Have you ever had one of those inklings about something you kinda see but have no evidence? That’s what we have about Fiat & Dodge. Not only is Jason Stoicevich the new Head of FIAT Brand-North America and Tim Kuniskis the new President & CEO of Dodge Brand but we sense there’s more going on. For […]

Ram’s New CEO

Steve’s breakdown: There’s lots of movement over at Chrysler so we’re keeping an eye on it. Here’s the new guy’s background. 2013 – current, President and CEO, Ram Truck Brand 2011 – current, Head of U.S. Sales, Chrysler Group LLC 2011 – Head of Dodge Brand, GEC, Fiat S.p.A. 2011 – President and CEO – Dodge […]

RACV gears up for media review

Steve’s breakdown: For those who don’t know, RACV offers insurance, roadside assistance, finance, home services and travel. MELBOURNE, Australia: The Royal Automobile Club of Victoria is preparing to review its media arrangements. The review is likely to be called within the month, an RACV spokesman said, with around five agencies involved in the process. The incumbent […]

New SVP of Marketing pulls into AutoZone

Steve’s breakdown: The title of the new guy is senior vice president, marketing, customer satisfaction. That “customer satisfaction” part makes me think this is a direct marketing lead. MEMPHIS, TN: AutoZone Inc. has announced that Albert “Al” Saltiel has joined the company as senior vice president, marketing, customer satisfaction. Saltiel comes to AutoZone from Navistar International, where he was […]

New CMO parks at Kum & Go

Steve’s breakdown: Their name aside, these folks have plans to become the #1 convenience retailer in the U.S. by 2021. That’s going to take some big marketing so give the new gal a call. WEST DES MOINES, IA: Kum & Go added Megan Elfers as the convenience store chain’s new marketing director, effective immediately, announced President and […]

Camping World & Good Sam are taking over!!

Steve’s breakdown: Camping World & Good Sam are on a monster road trip across America. Just in the month of March, they have announced an acquisition or expansion in Florida, Mississippi, Texas, Missouri, Georgia, Pennsylvania & California. Now is the time to get a hold of these folks and pitch! And you know they have […]

As we predicted: Cadillac goes into review

Steve’s breakdown: Back in October we predicted the Cadillac account would go into review this winter. And here we are. Click here to read our prediction. To get in the pitch, you’ll have to have contacts in the organization already. Otherwise, you’re waisting your time unless they hire a search consultant. DETROIT, MI: GM’s Cadillac may […]

Yamaha launches Harley busting old-school cruiser

Steve’s breakdown: The Yamaha brand is moving deeper into American cruiser territory and we think they’ll need a fresh advertising approach to pull it off. CYPRESS, CA: As Daytona Bike Week continues, Star Motorcycles introduced a new, stripped-down cruiser dubbed Bolt. Offered in basic and better-trimmed R-Spec form, the Bolt has an old-school appearance at a relatively […]

Chevrolet’s new Marketing head

Steve’s breakdown: GM said last month it was ditching its “Chevy Runs Deep” slogan for the new global theme of “Find New Roads.” The new guy will be in charge of that approach. DETROIT, MI: General Motors Co. (GM), the world’s second-largest automaker, said it hired a Volkswagen AG (VOW) executive to lead marketing efforts for Chevrolet, GM’s mass- market […]

Pitch to the Demographic: VW and guys

Steve’s breakdown: I used to pitch for a toy ad agency who couldn’t win anything out of the category. That’s when I suggested pitching to the demographic. Two months later we won the Coty new product development business targeting tween girls. Here’s another example: Since the 90s, the VW beetle has had a hard time […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

Coming to America: Alfa Romeo

Steve’s breakdown: My Italian-American family has been waiting for a long time for Alfa to come back to America! There has been no word on an agency-of-record but they are going to need one so hit the phones. BTW: Last May we reported Fiat + Mazda = New Roadsters including Alfas. AUBURN HILLS, MI: The Alfa Romeo […]

Bentley revs up $8 million account review

Steve’s breakdown: Bentley, the Volkswagen-owned luxury car marque, is looking for an agency to handle its estimated $8 million pan-European advertising account that includes direct marketing, dealer marketing, events and regional advertising. CREWE, UK: The manufacturer has approached agencies directly about the pitch, which comprises mainly direct marketing, dealer marketing, events and regional advertising. A result is […]

$19 million hitting the road at Halford

Steve’s breakdown: These guys sell everything you could ever need for a road trip. Very cool stuff. REDDITCH, UK: Halfords has put its £12 million advertising account up for pitch. The incumbent, DLKW Lowe, which was responsible for last year’s epic “best trips last a lifetime” TV spot, has decided not to repitch. Halfords’ review coincides […]

Sales Guru Hires CMO

Steve’s breakdown: Here’s a automotive sales guy hiring  a marketing car guy to help him sell marketing services. It’s kinda what we all do but with cars involved. No matter how you look at if, he could probably use some help executing their next campaign. MIAMI, FL: Automotive Sales Trainer Grant Cardone announced today that […]

Porsche $19 million creative review

Steve’s breakdown: External View Consultants is handling this review so make sure you have your credentials are over there. BTW: Our members have been on this since last year when we reported “Porsche Hires New Marketing VP for US“. ATLANTA, GA: Porsche has put its U.S. creative account into review. The creative business is currently at Chicago independent Cramer-Krasselt, […]

Truck-Lite sheds some light on marketing

Steve’s breakdown: We usually report one new marketing exec but here’s a marketer with two new guys. We believe this doubles the chance of an advertising review. FALCONER, NY: Truck-Lite recently announced two significant changes to its marketing team. Bob Ives has assumed the position of Executive Vice President of Business Development, and Beth W. […]

$700 million Honda account drives into review

Steve’s breakdown: You don’t see this every day-of-the-week. A 26 year long agency relationship could be over. Roth & Associates is handling the review so make sure Dick has your stuff! TORRANCE, CA: A huge auto-account shakeup is under way as American Honda Motor Co. throws its $700 million U.S. creative and media accounts into review for both its […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

Fisker hires GM get-a-way

Steve’s breakdown: Green-car startup Fisker Automotive named former General Motors Co and Hyundai Motor Co marketing executive Joel Ewanick as interim chief commercial officer. What do you thing will happen with their ad account. Why not call and find out? ANAHEIM, CA: Ewanick was ousted as the global marketing chief at GM in July after serving in that position […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

Tire Kingdom looking for videos

Steve’s breakdown: They need submissions in the form of 60 – 90 second videos, which will help supplement their 2013 online marketing campaign. So hop in and take a ride with them on this assignment! Deadline is January 6, 2013. Get the brief here. PALM BEACH GARDENS, FL: TBC Corporation is the nation’s LARGEST vertically integrated marketer of tires […]

Car giant Holden shifts in creative review

Steve’s breakdown: All I can say about this creative is, I love it. Who know what they are looking for. Wait we know who; pitch consultant Enth Degree does. PORT MELBOURNE, Australia: Car giant Holden has kicked off a review of its creative agency roster, putting AJF Partnership and McCann on alert. Holden has confirmed there are “activities” […]

Lincoln makeover continues: opens design center

Steve’s breakdown: Both Lincoln & Cadillac are doing makeovers. And both are taking it seriously so look for opportunities here and there. Quote of the article: “Our ambition is not to be No. 1,” said Jim Farley, head of global sales and marketing. “We’d rather have a few people love us than everybody like us.” DEARBORN, […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

Tire retailer Beaurepaires seeks media agency

Steve’s breakdown: Here’s one of those times we see the difference between American and Australian english. Tyre vs. Tire Anyway, the Vince Martin Winter Wonderland spots are hilarious. (Mostly because Christmas is in the summer down-under) Maybe they want to find a more effective way to get that word out. WEllINGTON, New Zealand: Tyre retailer Beaurepaires […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

BMW in review

Steve’s breakdown: Automotive brand BMW is believed to have called a creative pitch for its regional Asia account. SINGAPORE:  It is understood that R3 will run the pitch, which involves six agencies. Publicis is the incumbent, having been appointed as its regional advertising agency and strategic partner in September 2009 following a closed pitch involving McCann […]

Over 60 Honda Dealers Seek an Ad Agency for TriHonda Dealers

Steve’s breakdown: It’s been almost 30 years since this group was around last. You’re going to need a good amount of patience to pitch this but $40 million is nothing to sneeze at. Just for fun we’re featuring an ad from the 80’s when these guys were still together. TRI-CITY AREA, NY, NJ, CT: There […]

CMO parks at TBC Corp

Steve’s breakdown: We always take notice when an ex-agency pro becomes a CMO. Agencies the new guy worked at include Zimmerman Partners Advertising, Chiat-Day and Arnold Worldwide. PALM BEACH GARDENS, FL: TBC Corp. has hired Scott Stoughton, formerly assistant vice president of marketing for Pep Boys – Manny, Moe & Jack, to be chief marketing officer, […]

Additech adds a CMO

Steve’s breakdown: This is a curious hire considering the new CMO has worked at Shell, Hasbro, Clorox and ACNielsen. I suspect she’ll want to make her mark and that could mean an agency review. HOUSTON, TX: Additech, a leading outsourced operator of at-the-pump additive and interactive merchandising systems, has hired Farah Jumshyd to head up its marketing […]

Merger: GRAND-AM Road Racing & American Le Mans Series

Steve’s breakdown: This new company/ad account will launch in 2014. And keep in mind, NASCAR is in the mix as an owner so expect big movement in the marketing department. DAYTONA BEACH, FL: The most significant development in the history of sports car racing in North America was announced today, with plans for a landmark merger of […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

Mopar parts turns 75 without an ad agency . . .

Steve’s breakdown: It’s a rare moment when a 75 year old brand gets a new lease on life. And it’s a cool & global one at that! Look into it. AUBURN HILLS, MI: Happy birthday, Mopar. Chrysler Group LLC’s iconic aftermarket parts division turns 75 today. But it doesn’t just belong to Chrysler anymore. Since […]

BMW drives media into review

Steve’s breakdown: Audit Star is handling the review out of their London office so make sure to have your credentials with them. LONDON, UK: Aegis agency Vizeum has been put on alert as BMW has put its Australian media planning and buying account up for tender. The German car maker has kicked off a closed pitching […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: Accounts won one year ago this week. Source: Access Confidential Cannon Mountain awards Media […]

Kwik Fit looks under the hood for below the line review

Steve’s breakdown: “Kwik Fit, the car maintenance specialist, has called a review of its below-the-line agency arrangements.” You have to see the featured ad. So good it’s bad! HERTS, UK: The brand is reviewing the business to support a stronger marketing push behind the brand. Kwik Fit has worked with a number of agencies on […]

ZipCar zips through a CMO: Next!

Steve’s breakdown: You got to love it when a company knows time’s time to cut the cord. And like we’ve always said, if you help them find the next CMO, you’ll have a very good chance of being the next AOR. CAMBRIDGE, MA: Zipcar Inc‘s chief marketing officer is leaving the company, at a time when […]

Honda puts ad review in gear

Steve’s breakdown: It sounds like they have a short list for the pitch but they didn’t say the word “finalists” so don’t be shy. TULLAMARINE, Australia: Japanese car giant Honda has put its creative account, currently held by DraftFCB, out to pitch. Draft is included in the review along with up to four other agencies. […]

GM CMO – OUT!

Steve’s breakdown: Whether or not there will be an ad agency review once a new CMO gets in there is anybody’s guess but if your agency has a relationship with GM, I’d make a call or two. DETROIT, MI: You know the old saying, “go big, or go home.” General Motors‘ advertising chief Joel Ewanick […]

Mazda marketing boss quits

Steve’s breakdown: Their present advertising is pretty good but I’m sure it will suffer without it’s CMO. Be ready to jump once they pick a new one. Even better, help them find the next boss! LOS ANGELES, CA: Mazda’s North American marketing boss has left the company. Don Romano, chief marketing officer for Mazda North […]

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