Coming to America: Alfa Romeo

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Steve's breakdown: My Italian-American family has been waiting for a long time for Alfa to come back to America! There has been no word on an agency-of-record but they are...

Bentley revs up $8 million account review

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Steve's breakdown: Bentley, the Volkswagen-owned luxury car marque, is looking for an agency to handle its estimated $8 million pan-European advertising account that includes direct marketing, dealer marketing, events and regional advertising....

$19 million hitting the road at Halford

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http://www.youtube.com/watch?v=UJbr0etRbVk Steve's breakdown: These guys sell everything you could ever need for a road trip. Very cool stuff. REDDITCH, UK: Halfords has put its £12 million advertising account up for pitch....

Sales Guru Hires CMO

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Steve's breakdown: Here's a automotive sales guy hiring  a marketing car guy to help him sell marketing services. It's kinda what we all do but with cars involved. No matter...

Porsche $19 million creative review

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http://www.youtube.com/watch?v=QYbhvccGODw Steve's breakdown: External View Consultants is handling this review so make sure you have your credentials are over there. BTW: Our members have been on this since last year when we...

Truck-Lite sheds some light on marketing

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Steve's breakdown: We usually report one new marketing exec but here's a marketer with two new guys. We believe this doubles the chance of an advertising review. FALCONER, NY: Truck-Lite...

$700 million Honda account drives into review

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http://www.youtube.com/watch?v=79PG7ov5rE4 Steve's breakdown: You don't see this every day-of-the-week. A 26 year long agency relationship could be over. Roth & Associates is handling the review so make sure Dick has your...

Fisker hires GM get-a-way

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http://www.youtube.com/watch?v=mo5YOZ2saZk Steve's breakdown: Green-car startup Fisker Automotive named former General Motors Co and Hyundai Motor Co marketing executive Joel Ewanick as interim chief commercial officer. What do you thing will happen with their...

Service King seeks to be #1: Agency?

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http://www.youtube.com/watch?v=QRG04GkLiXo Steve's breakdown: Back in August, Service King was bought by the Carlyle Group. We didn't cover story because no one knew what the plan was. Well, now we do....

Tire Kingdom looking for videos

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Steve's breakdown: They need submissions in the form of 60 - 90 second videos, which will help supplement their 2013 online marketing campaign. So hop in and take a ride with...

Car giant Holden shifts in creative review

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http://www.youtube.com/watch?v=B3dhb57vur0 Steve's breakdown: All I can say about this creative is, I love it. Who know what they are looking for. Wait we know who; pitch consultant Enth Degree does. PORT MELBOURNE, Australia:...

Lincoln makeover continues: opens design center

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Steve's breakdown: Both Lincoln & Cadillac are doing makeovers. And both are taking it seriously so look for opportunities here and there. Quote of the article: "Our ambition is not to...

Tire retailer Beaurepaires seeks media agency

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http://www.youtube.com/watch?v=d-enL3LIoEQ Steve's breakdown: Here's one of those times we see the difference between American and Australian english. Tyre vs. Tire Anyway, the Vince Martin Winter Wonderland spots are hilarious. (Mostly because...

Pep Boys & ad agency relationship: Totalled

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http://www.youtube.com/watch?v=w0dtUQD0_XQ Steve's breakdown: We hate to see agencies lose business this way but it happens; especially with creative like the featured ad. We suspect the account will go into review...

BMW in review

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Steve's breakdown: Automotive brand BMW is believed to have called a creative pitch for its regional Asia account. SINGAPORE:  It is understood that R3 will run the pitch, which involves six...

CMO parks at TBC Corp

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Steve's breakdown: We always take notice when an ex-agency pro becomes a CMO. Agencies the new guy worked at include Zimmerman Partners Advertising, Chiat-Day and Arnold Worldwide. PALM BEACH GARDENS, FL:...

Additech adds a CMO

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http://www.youtube.com/watch?v=2wbJb8N7zsc&feature=autoplay&list=PLC629AD81A3729771&playnext=2 Steve's breakdown: This is a curious hire considering the new CMO has worked at Shell, Hasbro, Clorox and ACNielsen. I suspect she'll want to make her mark and that could...

BMW drives media into review

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http://www.youtube.com/watch?v=dwyx1aVBJ0E Steve's breakdown: Audit Star is handling the review out of their London office so make sure to have your credentials with them. LONDON, UK: Aegis agency Vizeum has been put...

Kwik Fit looks under the hood for below the line review

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http://www.youtube.com/watch?v=_3rcsBLWlbs Steve's breakdown: "Kwik Fit, the car maintenance specialist, has called a review of its below-the-line agency arrangements." You have to see the featured ad. So good it's bad! HERTS,...

ZipCar zips through a CMO: Next!

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http://www.youtube.com/watch?v=rKJojM_gD30&list=PL7AF2D67FBA1EE2D2&index=1&feature=plpp_video Steve's breakdown: You got to love it when a company knows time's time to cut the cord. And like we've always said, if you help them find the next...

Honda puts ad review in gear

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Steve's breakdown: It sounds like they have a short list for the pitch but they didn't say the word "finalists" so don't be shy. TULLAMARINE, Australia: Japanese car giant Honda...

GM CMO – OUT!

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Steve's breakdown: Whether or not there will be an ad agency review once a new CMO gets in there is anybody's guess but if your agency has a relationship with...

Mazda marketing boss quits

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http://youtu.be/ce5Vspsht9A Steve's breakdown: Their present advertising is pretty good but I'm sure it will suffer without it's CMO. Be ready to jump once they pick a new one. Even better,...

Porsche & VW finally tie the knot

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Steve's breakdown: Will advertising agency relationships be reviewed now that this merger is finally over? We believe egos will continue to motivate this merger every step of the way -...

A new drive at Volvo-Eicher sparks creative pitch

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http://www.youtube.com/watch?v=G4aMF2Q6Ak8 Steve's breakdown: This new Volvo-Eicher committment is in the early stages of a creative pitch so get in there now if you you're getting in at all. DELHI, India:...

CMO turned Pres at Audi of America

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http://www.youtube.com/watch?v=xNaNTYqSo5k&csref=80999175257124493 Steve's breakdown: Having a marketing guy take the reins as CEO is always good news to a new business person. And judging by their "Truth in Engineering" campaign, they might...

New CEO at Rolls-Royce China

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Steve's breakdown: China over took the USA as the #1 Rolls-Royce market so now they have a new CEO. BTW: China has been a tough nut-to-crack lead wise so news...

Goodyear steers into a $45 million Media Review

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Steve's breakdown: "The tyre giant Goodyear Dunlop is reviewing its estimated $45 million pan-European media planning and buying business, which is currently split between a number of networks." The incumbent...

Fiat + Mazda = New Roadsters

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Steve's breakdown: This is a three continent deal involving three different cars. Hopefully the Chrysler folks will be the driving force behind marketing in the United States. DETROIT, MI &...

Lamborghini • PR • Review

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Steve's breakdown: They say under 10 agencies got an RFP so getting into this one might be tough. (though you should try if you have the stuff) But you might...

CarWale in Review and this time They Mean It!

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Steve's breakdown: CarWale.com recently conducted a pitch but will call for a fresh one in Mumbai soon. When exactly is not know but everyone's getting a second chance. MUMBAI, India:...

Mercedes Getting Social with Media: Puts SM in Review

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http://www.youtube.com/watch?v=pz_EA2PLeTw Steve's breakdown: A group of agencies have been contacted but I bet if your shop has social media experience in the auto business, they will take the call. MILTON...

Green Client wants to go after Consumers: SaviCorp

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http://www.youtube.com/watch?v=dGS__EaYRbo Steve's breakdown: They have spent most of their time and resources on trade marketing but it looks like the new guy slants consumer so expect some shifts. SANTA ANA,...

MG OMD on alert as Mitsubishi UK reviews media business

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http://www.youtube.com/watch?v=_idCwYgdJ9I Steve's breakdown: This account has been shrinking over the years. In fact, the latest creative we could find was from 2008. But don't let that stop you from pitching...

$26 million BMW account in review

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http://www.youtube.com/watch?v=9OsZxbnbzuY Steve's breakdown: This looks like a wide open review because the client does not believe in incumbents! YIKES! And it's been a while since ther was ground-breaking creative. WOODCLIFF...

New CEO take the wheel at Mercedes-Benz

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http://www.youtube.com/watch?v=TbGC5T0GD2g Steve's breakdown: We love it when an ex-marketing director takes the CEO chair. And this one is high social media so expect some changes with the advertising account. MONTVALE,...

Honda hunts for agency for new bike range

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http://www.youtube.com/watch?v=alyoqZfL2SA Steve's breakdown: There might be some lingering politics from the split with Hero but this account is wide open and a lot of fun. DELHI, India: Japanese auto giant...

Daimler’s hunt for creative agency on track

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http://www.dailymotion.com/video/xhzg6h_daimler-in-india-bharatbenz_auto Steve's breakdown: The pitch is for its truck portfolio which has been branded as BharatBenz. The featured video is a news announcement of the brand.. CHENNAI, India: German auto...

New CMO looks under the hood at BodyShopBids

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http://vimeo.com/27040139 Steve's breakdown: Here's another great idea that should take off. But they'll need to step up their marketing. Maybe you can help>? CHICAGO, IL: BodyShopBids, an online and mobile...

BMW in Early Stages of Public-Relations Pitch

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Steve's breakdown: Carmaker is seeking help with consumer marketing, auto shows and Olympic PR. WOODCLIFF LAKE, NJ: BMW is currently in the initial phase of a wide-ranging public-relations review, the...

Audi Reviewing Public-Relations Duties

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http://www.youtube.com/watch?v=GRqdRFroIHc Steve's breakdown: There's been a lot of movement at Audi lately but I still think they are going to stick with the entertainment style PR like the featured video...

Taking on the legends: McLaren calls global ad pitch

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http://www.youtube.com/watch?v=VdWKABff6nw Steve's breakdown: McLaren Automotive is looking for an agency to handle its global advertising as it gears up its bid to take on rivals Ferrari, Lamborghini and Porsche in...

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