Industry: Auto

Yamaha launches Harley busting old-school cruiser

Steve’s breakdown: The Yamaha brand is moving deeper into American cruiser territory and we think they’ll need a fresh advertising approach to pull it off. CYPRESS, CA: As Daytona Bike Week continues, Star Motorcycles introduced a new, stripped-down cruiser dubbed Bolt. Offered in basic and better-trimmed R-Spec form, the Bolt has an old-school appearance at a relatively […]

Chevrolet’s new Marketing head

Steve’s breakdown: GM said last month it was ditching its “Chevy Runs Deep” slogan for the new global theme of “Find New Roads.” The new guy will be in charge of that approach. DETROIT, MI: General Motors Co. (GM), the world’s second-largest automaker, said it hired a Volkswagen AG (VOW) executive to lead marketing efforts for Chevrolet, GM’s mass- market […]

Volvo weighing a digital review

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Pitch to the Demographic: VW and guys

Steve’s breakdown: I used to pitch for a toy ad agency who couldn’t win anything out of the category. That’s when I suggested pitching to the demographic. Two months later we won the Coty new product development business targeting tween girls. Here’s another example: Since the 90s, the VW beetle has had a hard time […]

Cadillac & Chevy get new Ad Directors

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Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

Coming to America: Alfa Romeo

Steve’s breakdown: My Italian-American family has been waiting for a long time for Alfa to come back to America! There has been no word on an agency-of-record but they are going to need one so hit the phones. BTW: Last May we reported Fiat + Mazda = New Roadsters including Alfas. AUBURN HILLS, MI: The Alfa Romeo […]

Bentley revs up $8 million account review

Steve’s breakdown: Bentley, the Volkswagen-owned luxury car marque, is looking for an agency to handle its estimated $8 million pan-European advertising account that includes direct marketing, dealer marketing, events and regional advertising. CREWE, UK: The manufacturer has approached agencies directly about the pitch, which comprises mainly direct marketing, dealer marketing, events and regional advertising. A result is […]

$19 million hitting the road at Halford

Steve’s breakdown: These guys sell everything you could ever need for a road trip. Very cool stuff. REDDITCH, UK: Halfords has put its £12 million advertising account up for pitch. The incumbent, DLKW Lowe, which was responsible for last year’s epic “best trips last a lifetime” TV spot, has decided not to repitch. Halfords’ review coincides […]

Sales Guru Hires CMO

Steve’s breakdown: Here’s a automotive sales guy hiring  a marketing car guy to help him sell marketing services. It’s kinda what we all do but with cars involved. No matter how you look at if, he could probably use some help executing their next campaign. MIAMI, FL: Automotive Sales Trainer Grant Cardone announced today that […]

Porsche $19 million creative review

Steve’s breakdown: External View Consultants is handling this review so make sure you have your credentials are over there. BTW: Our members have been on this since last year when we reported “Porsche Hires New Marketing VP for US“. ATLANTA, GA: Porsche has put its U.S. creative account into review. The creative business is currently at Chicago independent Cramer-Krasselt, […]

Truck-Lite sheds some light on marketing

Steve’s breakdown: We usually report one new marketing exec but here’s a marketer with two new guys. We believe this doubles the chance of an advertising review. FALCONER, NY: Truck-Lite recently announced two significant changes to its marketing team. Bob Ives has assumed the position of Executive Vice President of Business Development, and Beth W. […]

$700 million Honda account drives into review

Steve’s breakdown: You don’t see this every day-of-the-week. A 26 year long agency relationship could be over. Roth & Associates is handling the review so make sure Dick has your stuff! TORRANCE, CA: A huge auto-account shakeup is under way as American Honda Motor Co. throws its $700 million U.S. creative and media accounts into review for both its […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

Fisker hires GM get-a-way

Steve’s breakdown: Green-car startup Fisker Automotive named former General Motors Co and Hyundai Motor Co marketing executive Joel Ewanick as interim chief commercial officer. What do you thing will happen with their ad account. Why not call and find out? ANAHEIM, CA: Ewanick was ousted as the global marketing chief at GM in July after serving in that position […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

Service King seeks to be #1: Agency?

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Tire Kingdom looking for videos

Steve’s breakdown: They need submissions in the form of 60 – 90 second videos, which will help supplement their 2013 online marketing campaign. So hop in and take a ride with them on this assignment! Deadline is January 6, 2013. Get the brief here. PALM BEACH GARDENS, FL: TBC Corporation is the nation’s LARGEST vertically integrated marketer of tires […]

Car giant Holden shifts in creative review

Steve’s breakdown: All I can say about this creative is, I love it. Who know what they are looking for. Wait we know who; pitch consultant Enth Degree does. PORT MELBOURNE, Australia: Car giant Holden has kicked off a review of its creative agency roster, putting AJF Partnership and McCann on alert. Holden has confirmed there are “activities” […]

Lincoln makeover continues: opens design center

Steve’s breakdown: Both Lincoln & Cadillac are doing makeovers. And both are taking it seriously so look for opportunities here and there. Quote of the article: “Our ambition is not to be No. 1,” said Jim Farley, head of global sales and marketing. “We’d rather have a few people love us than everybody like us.” DEARBORN, […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

Tire retailer Beaurepaires seeks media agency

Steve’s breakdown: Here’s one of those times we see the difference between American and Australian english. Tyre vs. Tire Anyway, the Vince Martin Winter Wonderland spots are hilarious. (Mostly because Christmas is in the summer down-under) Maybe they want to find a more effective way to get that word out. WEllINGTON, New Zealand: Tyre retailer Beaurepaires […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

BMW in review

Steve’s breakdown: Automotive brand BMW is believed to have called a creative pitch for its regional Asia account. SINGAPORE:  It is understood that R3 will run the pitch, which involves six agencies. Publicis is the incumbent, having been appointed as its regional advertising agency and strategic partner in September 2009 following a closed pitch involving McCann […]

Over 60 Honda Dealers Seek an Ad Agency for TriHonda Dealers

Steve’s breakdown: It’s been almost 30 years since this group was around last. You’re going to need a good amount of patience to pitch this but $40 million is nothing to sneeze at. Just for fun we’re featuring an ad from the 80’s when these guys were still together. TRI-CITY AREA, NY, NJ, CT: There […]

CMO parks at TBC Corp

Steve’s breakdown: We always take notice when an ex-agency pro becomes a CMO. Agencies the new guy worked at include Zimmerman Partners Advertising, Chiat-Day and Arnold Worldwide. PALM BEACH GARDENS, FL: TBC Corp. has hired Scott Stoughton, formerly assistant vice president of marketing for Pep Boys – Manny, Moe & Jack, to be chief marketing officer, […]

Additech adds a CMO

Steve’s breakdown: This is a curious hire considering the new CMO has worked at Shell, Hasbro, Clorox and ACNielsen. I suspect she’ll want to make her mark and that could mean an agency review. HOUSTON, TX: Additech, a leading outsourced operator of at-the-pump additive and interactive merchandising systems, has hired Farah Jumshyd to head up its marketing […]

Merger: GRAND-AM Road Racing & American Le Mans Series

Steve’s breakdown: This new company/ad account will launch in 2014. And keep in mind, NASCAR is in the mix as an owner so expect big movement in the marketing department. DAYTONA BEACH, FL: The most significant development in the history of sports car racing in North America was announced today, with plans for a landmark merger of […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

Mopar parts turns 75 without an ad agency . . .

Steve’s breakdown: It’s a rare moment when a 75 year old brand gets a new lease on life. And it’s a cool & global one at that! Look into it. AUBURN HILLS, MI: Happy birthday, Mopar. Chrysler Group LLC’s iconic aftermarket parts division turns 75 today. But it doesn’t just belong to Chrysler anymore. Since […]

BMW drives media into review

Steve’s breakdown: Audit Star is handling the review out of their London office so make sure to have your credentials with them. LONDON, UK: Aegis agency Vizeum has been put on alert as BMW has put its Australian media planning and buying account up for tender. The German car maker has kicked off a closed pitching […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: Accounts won one year ago this week. Source: Access Confidential Cannon Mountain awards Media […]

Kwik Fit looks under the hood for below the line review

Steve’s breakdown: “Kwik Fit, the car maintenance specialist, has called a review of its below-the-line agency arrangements.” You have to see the featured ad. So good it’s bad! HERTS, UK: The brand is reviewing the business to support a stronger marketing push behind the brand. Kwik Fit has worked with a number of agencies on […]

ZipCar zips through a CMO: Next!

Steve’s breakdown: You got to love it when a company knows time’s time to cut the cord. And like we’ve always said, if you help them find the next CMO, you’ll have a very good chance of being the next AOR. CAMBRIDGE, MA: Zipcar Inc‘s chief marketing officer is leaving the company, at a time when […]

Honda puts ad review in gear

Steve’s breakdown: It sounds like they have a short list for the pitch but they didn’t say the word “finalists” so don’t be shy. TULLAMARINE, Australia: Japanese car giant Honda has put its creative account, currently held by DraftFCB, out to pitch. Draft is included in the review along with up to four other agencies. […]

GM CMO – OUT!

Steve’s breakdown: Whether or not there will be an ad agency review once a new CMO gets in there is anybody’s guess but if your agency has a relationship with GM, I’d make a call or two. DETROIT, MI: You know the old saying, “go big, or go home.” General Motors‘ advertising chief Joel Ewanick […]

Mazda marketing boss quits

Steve’s breakdown: Their present advertising is pretty good but I’m sure it will suffer without it’s CMO. Be ready to jump once they pick a new one. Even better, help them find the next boss! LOS ANGELES, CA: Mazda’s North American marketing boss has left the company. Don Romano, chief marketing officer for Mazda North […]

Porsche & VW finally tie the knot

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A new drive at Volvo-Eicher sparks creative pitch

Steve’s breakdown: This new Volvo-Eicher committment is in the early stages of a creative pitch so get in there now if you you’re getting in at all. DELHI, India: Volvo-Eicher Commercial Vehicles (VECV) is on the lookout for a creative partner. The pitch process is at an initial stage and is going on in Delhi. […]

CMO turned Pres at Audi of America

Steve’s breakdown: Having a marketing guy take the reins as CEO is always good news to a new business person. And judging by their “Truth in Engineering” campaign, they might want to talk to a few new biz folks. HERNDON, VA: Audi of America has appointed a new president less than a month after Johan de […]

New CEO at Rolls-Royce China

Steve’s breakdown: China over took the USA as the #1 Rolls-Royce market so now they have a new CEO. BTW: China has been a tough nut-to-crack lead wise so news like this is what we’re going to report until things open up. BEIJING, China: Rolls-Royce Motor Cars has announced that Henrik Wilhelmsmeyer has been appointed […]

Saab assets sold to China-Japan Buyer to produce electric cars

Steve’s breakdown: They will start selling cars in China in 2014. Their main competition: Chevrolet Volt. The name of the new company is National Electric Vehicle Sweden. The size of the advertising budget is anybody’s guess but China is a big country! STOCKHOLM, Sweden: A Chinese-Japanese investment group agreed to buy Saab Automobile and convert […]

Chrysler and new dealerships: Post bankruptcy opportunities for agencies

Steve’s breakdown: While on our daily search for the leads you need, we found the article below. The headline read: Chrysler reopening area (Dallas) dealerships closed in bankruptcy. We wondered if this was a national trend among all brands. Then we ran into Bruno Lucarelli of BCI Media, one of the nation’s premiere dealership marketing […]

Goodyear steers into a $45 million Media Review

Steve’s breakdown: “The tyre giant Goodyear Dunlop is reviewing its estimated $45 million pan-European media planning and buying business, which is currently split between a number of networks.” The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle […]

Fiat Industrial to merge with Illinois based CNH farm and construction

Steve’s breakdown: Fiat is #3 behind Caterpillar and Volvo in this market. But what’s really interesting about this new company is that they will be dropping the Fiat name. That sounds like an account ready to go in review if you ask me. BURR RIDGE, IL & MILAN, Italy: Fiat Industrial Chairman Sergio Marchionne is […]

Fiat + Mazda = New Roadsters

Steve’s breakdown: This is a three continent deal involving three different cars. Hopefully the Chrysler folks will be the driving force behind marketing in the United States. DETROIT, MI & HIROSHIMA, Japan & TURIN, Italy: Fiat SpA — the parent company of Chrysler Group LLC — announced Wednesday a new alliance with Mazda Motor Corp. […]

Lamborghini • PR • Review

Steve’s breakdown: They say under 10 agencies got an RFP so getting into this one might be tough. (though you should try if you have the stuff) But you might want to keep an eye on additional Lamborghini accounts for movement. ENGLEWOOD CLIFFS, NJ: Volkswagen’s Automobili Lamborghini America brand is on the hunt for a […]

Super Bowl Opportunity: Cars.com shops $26 million Creative Account

Steve’s breakdown: Opportunities like this don’t come around everyday, everyweek or everyquarter so take it. They have sent out RFPs; now ask for one! CHICAGO, IL: After more than 10 years of working with Omnicom Group’s DDB in Chicago, Cars.com is considering new agency options. A request-for-proposal document sent to various creative shops this week […]

CarWale in Review and this time They Mean It!

Steve’s breakdown: CarWale.com recently conducted a pitch but will call for a fresh one in Mumbai soon. When exactly is not know but everyone’s getting a second chance. MUMBAI, India: The automotive portal CarWale.com plans to initiate a creative pitch. Interestingly, this will be a repeat act of sorts as the brand had called for […]

Mercedes Getting Social with Media: Puts SM in Review

Steve’s breakdown: A group of agencies have been contacted but I bet if your shop has social media experience in the auto business, they will take the call. MILTON KAYNES, UK: Mercedes has told them that it will shortly issue a tender for the business as it looks to build social media activity. The brand […]

Creative Pitch for 2 Honda Motorcycle Brands Gets in Gear

Steve’s breakdown: The two-wheeler company has called a pitch for the CB Shine and the new bike, Dream Yuga, which it unveiled at the Auto Expo held in New Delhi. For reference, we reported back in December that Honda hunts for agency for new bike range. DELHI, India: Honda Motorcycle & Scooter India has called […]

Green Client wants to go after Consumers: SaviCorp

Steve’s breakdown: They have spent most of their time and resources on trade marketing but it looks like the new guy slants consumer so expect some shifts. SANTA ANA, CA: Rick Thomas has been named Chief Marketing Officer for Santa Ana, California based SaviCorp, maker of the DynoValve®. The DynoValve, when installed on cars or […]

MG OMD on alert as Mitsubishi UK reviews media business

Steve’s breakdown: This account has been shrinking over the years. In fact, the latest creative we could find was from 2008. But don’t let that stop you from pitching if you want to be in the car biz! GLOUCESTERSHIRE, UK: MG OMD has held the account since 2001, when it was valued at £6m, following […]

$26 million BMW account in review

Steve’s breakdown: This looks like a wide open review because the client does not believe in incumbents! YIKES! And it’s been a while since ther was ground-breaking creative. WOODCLIFF LAKE, NJ: BMW Mini is talking to agencies, making it the first car account up for grabs in 2012, Ad Age has learned. Independent Butler Shine […]

Suzuki Motorcycles scouts for creative partner for $2.8 account

Steve’s breakdown: This review is for a new brand launch. Winning it would be a good step in the right direction to pitching the whole Suzuki account which is 5 times as big. DELHI, India: Suzuki Motorcycles India is on the lookout for a creative partner. The two-wheeler company had called for a multi-agency pitch […]

New CEO take the wheel at Mercedes-Benz

Steve’s breakdown: We love it when an ex-marketing director takes the CEO chair. And this one is high social media so expect some changes with the advertising account. MONTVALE, NJ: You may recall an October 2011 column right here in which Steve Cannon, the vice-president of Marketing for Mercedes-Benz, was the principal speaker at the […]

Honda hunts for agency for new bike range

Steve’s breakdown: There might be some lingering politics from the split with Hero but this account is wide open and a lot of fun. DELHI, India: Japanese auto giant Honda is scouting for a creative partner in India for its bikes business. The pitch process, underway in Delhi, is still in its nascent stages. Senior-level […]

T3 Motion Launches Consumer T3 Electric Vehicle

Steve’s breakdown: This is a fun product that would be great to have in cities, boardwalks and family compounds around the globe. So it might as well be you doing the advertising. COSTA MESA, CA: www.t3motion.com – T3 Motion, Inc. a producer of clean/green technology, announced its newest product launch—a T3 power sports product. With […]

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