Industry: Auto

Fiat Industrial to merge with Illinois based CNH farm and construction

Steve’s breakdown: Fiat is #3 behind Caterpillar and Volvo in this market. But what’s really interesting about this new company is that they will be dropping the Fiat name. That sounds like an account ready to go in review if you ask me. BURR RIDGE, IL & MILAN, Italy: Fiat Industrial Chairman Sergio Marchionne is […]

Fiat + Mazda = New Roadsters

Steve’s breakdown: This is a three continent deal involving three different cars. Hopefully the Chrysler folks will be the driving force behind marketing in the United States. DETROIT, MI & HIROSHIMA, Japan & TURIN, Italy: Fiat SpA — the parent company of Chrysler Group LLC — announced Wednesday a new alliance with Mazda Motor Corp. […]

Lamborghini • PR • Review

Steve’s breakdown: They say under 10 agencies got an RFP so getting into this one might be tough. (though you should try if you have the stuff) But you might want to keep an eye on additional Lamborghini accounts for movement. ENGLEWOOD CLIFFS, NJ: Volkswagen’s Automobili Lamborghini America brand is on the hunt for a […]

Super Bowl Opportunity: shops $26 million Creative Account

Steve’s breakdown: Opportunities like this don’t come around everyday, everyweek or everyquarter so take it. They have sent out RFPs; now ask for one! CHICAGO, IL: After more than 10 years of working with Omnicom Group’s DDB in Chicago, is considering new agency options. A request-for-proposal document sent to various creative shops this week […]

CarWale in Review and this time They Mean It!

Steve’s breakdown: recently conducted a pitch but will call for a fresh one in Mumbai soon. When exactly is not know but everyone’s getting a second chance. MUMBAI, India: The automotive portal plans to initiate a creative pitch. Interestingly, this will be a repeat act of sorts as the brand had called for […]

Mercedes Getting Social with Media: Puts SM in Review

Steve’s breakdown: A group of agencies have been contacted but I bet if your shop has social media experience in the auto business, they will take the call. MILTON KAYNES, UK: Mercedes has told them that it will shortly issue a tender for the business as it looks to build social media activity. The brand […]

Creative Pitch for 2 Honda Motorcycle Brands Gets in Gear

Steve’s breakdown: The two-wheeler company has called a pitch for the CB Shine and the new bike, Dream Yuga, which it unveiled at the Auto Expo held in New Delhi. For reference, we reported back in December that Honda hunts for agency for new bike range. DELHI, India: Honda Motorcycle & Scooter India has called […]

Green Client wants to go after Consumers: SaviCorp

Steve’s breakdown: They have spent most of their time and resources on trade marketing but it looks like the new guy slants consumer so expect some shifts. SANTA ANA, CA: Rick Thomas has been named Chief Marketing Officer for Santa Ana, California based SaviCorp, maker of the DynoValve®. The DynoValve, when installed on cars or […]

MG OMD on alert as Mitsubishi UK reviews media business

Steve’s breakdown: This account has been shrinking over the years. In fact, the latest creative we could find was from 2008. But don’t let that stop you from pitching if you want to be in the car biz! GLOUCESTERSHIRE, UK: MG OMD has held the account since 2001, when it was valued at £6m, following […]

$26 million BMW account in review

Steve’s breakdown: This looks like a wide open review because the client does not believe in incumbents! YIKES! And it’s been a while since ther was ground-breaking creative. WOODCLIFF LAKE, NJ: BMW Mini is talking to agencies, making it the first car account up for grabs in 2012, Ad Age has learned. Independent Butler Shine […]

Suzuki Motorcycles scouts for creative partner for $2.8 account

Steve’s breakdown: This review is for a new brand launch. Winning it would be a good step in the right direction to pitching the whole Suzuki account which is 5 times as big. DELHI, India: Suzuki Motorcycles India is on the lookout for a creative partner. The two-wheeler company had called for a multi-agency pitch […]

New CEO take the wheel at Mercedes-Benz

Steve’s breakdown: We love it when an ex-marketing director takes the CEO chair. And this one is high social media so expect some changes with the advertising account. MONTVALE, NJ: You may recall an October 2011 column right here in which Steve Cannon, the vice-president of Marketing for Mercedes-Benz, was the principal speaker at the […]

Honda hunts for agency for new bike range

Steve’s breakdown: There might be some lingering politics from the split with Hero but this account is wide open and a lot of fun. DELHI, India: Japanese auto giant Honda is scouting for a creative partner in India for its bikes business. The pitch process, underway in Delhi, is still in its nascent stages. Senior-level […]

T3 Motion Launches Consumer T3 Electric Vehicle

Steve’s breakdown: This is a fun product that would be great to have in cities, boardwalks and family compounds around the globe. So it might as well be you doing the advertising. COSTA MESA, CA: – T3 Motion, Inc. a producer of clean/green technology, announced its newest product launch—a T3 power sports product. With […]

Daimler’s hunt for creative agency on track

Steve’s breakdown: The pitch is for its truck portfolio which has been branded as BharatBenz. The featured video is a news announcement of the brand.. CHENNAI, India: German auto giant Daimler is on the hunt for a creative partner for its truck portfolio in India. The pitch process, which began a few weeks back, is […]

New CMO looks under the hood at BodyShopBids

Steve’s breakdown: Here’s another great idea that should take off. But they’ll need to step up their marketing. Maybe you can help>? CHICAGO, IL: BodyShopBids, an online and mobile platform that enables consumers to solicit custom car repair estimates by uploading a photo, today announced that Kevin Leland and Joseph M. Cosgrove have joined the […]

BMW in Early Stages of Public-Relations Pitch

Steve’s breakdown: Carmaker is seeking help with consumer marketing, auto shows and Olympic PR. WOODCLIFF LAKE, NJ: BMW is currently in the initial phase of a wide-ranging public-relations review, the carmaker told Ad Age. The carmaker — which currently works with several different shops — is searching for PR help on two fronts: the first […]

Audi Reviewing Public-Relations Duties

Steve’s breakdown: There’s been a lot of movement at Audi lately but I still think they are going to stick with the entertainment style PR like the featured video shows. AUBURN HILLS, MI: Volkswagen’s Audi brand is in the final stages of a public-relations agency review in the U.S. An Audi spokesman said that incumbent […]

Taking on the legends: McLaren calls global ad pitch

Steve’s breakdown: McLaren Automotive is looking for an agency to handle its global advertising as it gears up its bid to take on rivals Ferrari, Lamborghini and Porsche in the top-end sports car market. The featured video will give a good background to this company. WOKING, UK: The sports car company, which was launched last […]

Chevy Global Creative in Review

Steve’s breakdown: What can anyone say about this move. GM, with the help of the President, has turn the corner and now wants to move even more forward. I say, go for it GM. Lord knows you wouldn’t take anyone’s advise before 2008. JERKS! And not for nothing, if Cheil wins this business, I’ll quit […]

Meritor to drive global brand management with new hire

Steve’s breakdown: I’m a sucker for truck accounts so I had to post this news. Meritor is a global leader in providing innovative drivetrain mobility and braking solutions for original equipment manufacturers of trucks, trailers and specialty vehicles. TROY, MI: Meritor named John Clark director of Global Brand Management and Marketing Communications. Clark reports directly to […]

Porsche Hires New Marketing VP for US

Steve’s breakdown: This successful automotive marketing executive brings strong customer and dealer focus which could mean more local marketing. ATLANTA, GA: Porsche announced that Andre Oosthuizen has been appointed Vice President, Marketing of Porsche Cars North America, Inc. (PCNA), headquartered in Atlanta. Oosthuizen comes to PCNA from Porsche Middle East & Africa FZE, the fourth […]

TrueCar gets a new CMO and it’s not soon enough

Steve’s breakdown: Lord knows this idea is not new but these folks are turning up the heat with this hire. I’m sure this operations/marketing guy will be looking for new and innovative ways to engage car buyers. Lord also knows the videos they are using now is not the way. And BTW: They’ve changed their […]

Mercedes Renews Small-Car Push

Steve’s breakdown: Here’s an example of a company that is crying out “we need marketing help!!” And I don’t think these new offerings are going to their AOR so put Mercedes on the hit list. BTW, this story also calls back to a story we reported on about their Smart Car. MONTVALE, NJ: Thinking small […]

Smart USA switches auto company teams to reinvigorate brand in US

Steve’s breakdown: Penske Automotive Group is out! Mercedes-Benz USA is in! Which means the Smart Car is getting a makeover. Get in line ladies and gentlemen, there’s going to be some pitching going on! BLOOMFIELD HILLS, MI soon to be MONTVALE, NJ: Smart has been falling off the map slowly because the brand’s awareness has […]

So, Did 72andSunny Win Fiat’s Heart?

Steve’s breakdown: We don’t usually like to jump the gun on news like this but it seems either today or tomorrow, Fiat and 72andSunny will be splitting. TURIN, Italy: Well, after the apparent break-up of Fiat and Impatto, the rumors have been swirling that the automaker has chosen 72andSunny as its new AOR. The L.A./Amsterdam-based agency […]

Audi to put creative account in review

Steve’s breakdown: Canadian auto account alert!! Lowe Roche, who did the featured ad, will be defending. AJAX, Canada: Audi Canada is readying a procurement-led review of its advertising account. The account has been with Toronto’s Lowe Roche for five years. Typically, the automaker reviews its agency relationships every three years as a matter of policy, […]

GM Set to Review Its $3 Billion Global Media Account

Steve’s breakdown: GM is still tweaking it’s worldwide communications after the bailout. Though GM statements sound like they are just going through the motions, their actions of late speak louder than words. DETROIT, MI: General Motors is launching a global media review — and it’s a huge one. In its March 2011 10-K, GM reported […]

Honda names former Chrysler exec to steer U.S. marketing

Steve’s breakdown: There are a lot of issues and changes at Honda right now and bringing in this vet might work out. What’s interesting to me is that he left the car business for a couple of years so hopefully it cleaned his palate so he can bring in those fresh ideas that are so […]

Rolls-Royce seeks agency for DM task

Steve’s breakdown: I won this business back in 2001. But then we got attacked by religious zealots so the account didn’t go anywhere because no one was buying a Rolls-Royce after 9/11. Anyway, Jolyon Nash, the director of sales and marketing at Rolls-Royce, is thought to be handling the review. LONDON, UK: The car marque […]

Subaru Names New Chief Marketing Officer

Steve’s breakdown: Back in March Subaru got a new CEO and now this. Judging by the new guys’ background, they are going to be moving towards a more digital strategy. CHERRY HILL, NJ: Subaru of America today named a new chief marketing officer, reported Automotive News, rebuilding its executive team after two top executives left […]

Piaggio’s Vespa Scooters scouts for creative agency

Steve’s breakdown: The brand is in for a complete revamp and image makeover. And talk about a sexy brand! If you’re in the neigborhood of Maharashtra, go for it! MAHARASHTRA, India: It has been learnt that Vespa Scooters, the two-wheeler product from the stable of the Italian company Piaggio, is looking for a creative agency […]

Safety-Kleen appoints their first Chief Marketing Officer

Steve’s breakdown: Two green accounts in one day! And this one has products I’d actually buy. The new CMO probably has his hands full and could use some guidance from a marketing vet so give him a call. PLANO, TX: Safety-Kleen Systems, Inc., has appointed Curtis C. Knapp as chief marketing officer and senior vice […]

Navistar names new chief marketing officer

Steve’s breakdown: Does the kid in you wants this account sooo bad you’ll even deal with their dealer ship network? Well, that means you’ll be good with calling the new guy up. WARRENVILLE, IL: Navistar, a manufacturer and marketer of medium and heavy trucks, has named Al Saltiel as the new chief marketing officer. In […]

Saab Plans U.S. Agency Review

Steve’s breakdown: Last month we scooped the entire American press about Saab putting their $114 million global advertising account into review. Now it seems after that review is complete, they are going to hire an agency to handle the USA. ROYAL OAK, MI: Saab will launch a U.S. ad agency review after it completes the […]

Kia Motors America Announces New Director of Public Relations

Steve’s breakdown: Kia is on a bit of a roll and this appointment of a highly experienced car guy means they’re going to shout it from the mountain tops. Time to get the auto creds together and pitch! IRVINE, CA: Kia Motors America named Scott McKee director of public relations today, reporting to vice president […]

Group 1 Consolidates Regional Markets & Names Marketing Leader

Steve’s breakdown: Here’s someones chance to get in the car business! Group 1 owns and operates 105 automotive dealerships, with 136 franchises and 28 collision centers, in the United States and in the United Kingdom and now finally has a marketing leader. Expect to see a review of much of its communications strategy in the […]

Rolls-Royce to issure PR RFP

Steve’s breakdown: This new come in from PRWeek so we only have half the story but don’t let that stop you from making the call. WOODCLIFF LAKE, NJ: Rolls-Royce Motor Cars of North America is issuing an RFP in mid-July for the first time in its history. “Our company, by policy, wants to do a review […]

Ford Aims to Breathe Life Into Lincoln

Steve’s breakdown: Here’s the plan: Take the “engaging to drive” from BMW and then add the refinement of Lexus and you get the new Lincoln. OK . . . My advise is they get some messaging help for that because is sounds like a recipe for every luxury car ad I’ve ever seen! DEARBORN, MI: […]

Nissan Motors reviews creative duties

Steve’s breakdown: Whenever there are rumors in advertising, there’s usually truth so don’t hesitate on this account. BTW: That’s their brand ambassador, Bollywood actor Ranbir Kapoor, in the picture. CHENNIA, India: The industry has been buzzing with the rumours of Nissan Motors reviewing its creative business. However a source from the client side denied any such […]

Volkswagen calls regional creative advertising review

Steve’s breakdown: The Middle-East VW account says they want to “see what is out there.” It doesn’t sound too motivating but it’s still a great account to work on. DUBAI, UAE: Volkswagen has begun a review of its creative advertising account for the GCC and Levant. The review is at the credentials stage, with an […]

Porsche kicks off digital agency hunt

Steve’s breakdown: This account is mostly to promote their Cayman two-seater sports car. Interested agencies should contact the company directly and very very soon. READING, UK: Porsche, the luxury car marque, is looking for an agency to handle its first dedicated UK digital marketing campaign. Agencies have been contacted directly by Porsche’s marketing department and […]

SAAB’S $114M Global Ad Account Up For Grabs

Steve’s breakdown: The Ratti Report has done it again and scooped the entire American media reporting this major account review. Last time it was Heineken. OK, this article is a bit confusing in regards to the budget size but don’t let that hold you back. There’s an RFI out there that you’ll have to get […]

FIAT North America issues RFI

Steve’s breakdown: Though we are scooping the entire ad blogosphere  breaking this one, we don’t have all the details. Luckily Roth Associates does. So ask their New York Office ASAP. Roth Associates, 120 East 79th Street, Suite 5C, New York, NY 10021, 212 861 9420 FYI: We reported on Fiat’s digital business going into review back in January. DETROIT/NEW […]

Mitsubishi scouts for creative partner

Steve’s breakdown: It’s account reviews like this that remind us the English speaking world is much bigger than we think. India was part of the British Empire until 1947 so don’t be afraid to dream about opening an Indian office.  Or better yet, you already have one and can call these guys today. CHENNAI, India: […]

Will GM bring back the El Camino?

Steve’s breakdown: Ray Wert of is on a mission from God. GM’s Chief Marketing Officer said he would bring back the El Camino if 100,000 people comment on Ray’s post. I think this could be big! You might ask “Hey Steve, what does that have to do with new business?” Well if you have […]

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