Chevy Global Creative in Review

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http://www.youtube.com/watch?v=nFGGfmj_jPg Steve's breakdown: What can anyone say about this move. GM, with the help of the President, has turn the corner and now wants to move even more forward. I...

Meritor to drive global brand management with new hire

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http://www.youtube.com/watch?v=rXSFJUcw9qk Steve's breakdown: I'm a sucker for truck accounts so I had to post this news. Meritor is a global leader in providing innovative drivetrain mobility and braking solutions for...

Porsche Hires New Marketing VP for US

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http://www.youtube.com/watch?v=8lJbIsTcH18 Steve's breakdown: This successful automotive marketing executive brings strong customer and dealer focus which could mean more local marketing. ATLANTA, GA: Porsche announced that Andre Oosthuizen has been appointed...

TrueCar gets a new CMO and it’s not soon enough

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http://www.youtube.com/watch?v=26zQjElKPr8 Steve's breakdown: Lord knows this idea is not new but these folks are turning up the heat with this hire. I'm sure this operations/marketing guy will be looking for...

Mercedes Renews Small-Car Push

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Steve's breakdown: Here's an example of a company that is crying out "we need marketing help!!" And I don't think these new offerings are going to their AOR so put...

So, Did 72andSunny Win Fiat’s Heart?

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Steve's breakdown: We don't usually like to jump the gun on news like this but it seems either today or tomorrow, Fiat and 72andSunny will be splitting. TURIN, Italy: Well,...

Audi to put creative account in review

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http://www.youtube.com/watch?v=BOmvOjRkL6k Steve's breakdown: Canadian auto account alert!! Lowe Roche, who did the featured ad, will be defending. AJAX, Canada: Audi Canada is readying a procurement-led review of its advertising account....

GM Set to Review Its $3 Billion Global Media Account

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Steve's breakdown: GM is still tweaking it's worldwide communications after the bailout. Though GM statements sound like they are just going through the motions, their actions of late speak louder...

Rolls-Royce seeks agency for DM task

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http://www.youtube.com/watch?v=83ulcW0QIik Steve's breakdown: I won this business back in 2001. But then we got attacked by religious zealots so the account didn't go anywhere because no one was buying a...

Subaru Names New Chief Marketing Officer

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http://www.youtube.com/watch?v=yMl33cENeB4 Steve's breakdown: Back in March Subaru got a new CEO and now this. Judging by the new guys' background, they are going to be moving towards a more digital...

Navistar names new chief marketing officer

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Steve's breakdown: Does the kid in you wants this account sooo bad you'll even deal with their dealer ship network? Well, that means you'll be good with calling the new...

Saab Plans U.S. Agency Review

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Steve's breakdown: Last month we scooped the entire American press about Saab putting their $114 million global advertising account into review. Now it seems after that review is complete, they...

Rolls-Royce to issure PR RFP

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Steve's breakdown: This new come in from PRWeek so we only have half the story but don't let that stop you from making the call. WOODCLIFF LAKE, NJ: Rolls-Royce Motor...

Ford Aims to Breathe Life Into Lincoln

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Steve's breakdown: Here's the plan: Take the "engaging to drive" from BMW and then add the refinement of Lexus and you get the new Lincoln. OK . . . My...

Nissan Motors reviews creative duties

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Steve's breakdown: Whenever there are rumors in advertising, there's usually truth so don't hesitate on this account. BTW: That's their brand ambassador, Bollywood actor Ranbir Kapoor, in the picture. CHENNIA,...

Porsche kicks off digital agency hunt

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Steve's breakdown: This account is mostly to promote their Cayman two-seater sports car. Interested agencies should contact the company directly and very very soon. READING, UK: Porsche, the luxury car...

SAAB’S $114M Global Ad Account Up For Grabs

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Steve's breakdown: The Ratti Report has done it again and scooped the entire American media reporting this major account review. Last time it was Heineken. OK, this article is a...

FIAT North America issues RFI

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Steve's breakdown: Though we are scooping the entire ad blogosphere  breaking this one, we don't have all the details. Luckily Roth Associates does. So ask their New York Office ASAP. Roth Associates, 120...

Mitsubishi scouts for creative partner

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Steve's breakdown: It's account reviews like this that remind us the English speaking world is much bigger than we think. India was part of the British Empire until 1947 so...

Will GM bring back the El Camino?

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Steve's breakdown: Ray Wert of Jalopnik.com is on a mission from God. GM's Chief Marketing Officer said he would bring back the El Camino if 100,000 people comment on Ray's...

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