Industry: Auto

Daimler’s hunt for creative agency on track

Steve’s breakdown: The pitch is for its truck portfolio which has been branded as BharatBenz. The featured video is a news announcement of the brand.. CHENNAI, India: German auto giant Daimler is on the hunt for a creative partner for its truck portfolio in India. The pitch process, which began a few weeks back, is […]

New CMO looks under the hood at BodyShopBids

Steve’s breakdown: Here’s another great idea that should take off. But they’ll need to step up their marketing. Maybe you can help>? CHICAGO, IL: BodyShopBids, an online and mobile platform that enables consumers to solicit custom car repair estimates by uploading a photo, today announced that Kevin Leland and Joseph M. Cosgrove have joined the […]

BMW in Early Stages of Public-Relations Pitch

Steve’s breakdown: Carmaker is seeking help with consumer marketing, auto shows and Olympic PR. WOODCLIFF LAKE, NJ: BMW is currently in the initial phase of a wide-ranging public-relations review, the carmaker told Ad Age. The carmaker — which currently works with several different shops — is searching for PR help on two fronts: the first […]

Audi Reviewing Public-Relations Duties

Steve’s breakdown: There’s been a lot of movement at Audi lately but I still think they are going to stick with the entertainment style PR like the featured video shows. AUBURN HILLS, MI: Volkswagen’s Audi brand is in the final stages of a public-relations agency review in the U.S. An Audi spokesman said that incumbent […]

Taking on the legends: McLaren calls global ad pitch

Steve’s breakdown: McLaren Automotive is looking for an agency to handle its global advertising as it gears up its bid to take on rivals Ferrari, Lamborghini and Porsche in the top-end sports car market. The featured video will give a good background to this company. WOKING, UK: The sports car company, which was launched last […]

Chevy Global Creative in Review

Steve’s breakdown: What can anyone say about this move. GM, with the help of the President, has turn the corner and now wants to move even more forward. I say, go for it GM. Lord knows you wouldn’t take anyone’s advise before 2008. JERKS! And not for nothing, if Cheil wins this business, I’ll quit […]

Meritor to drive global brand management with new hire

Steve’s breakdown: I’m a sucker for truck accounts so I had to post this news. Meritor is a global leader in providing innovative drivetrain mobility and braking solutions for original equipment manufacturers of trucks, trailers and specialty vehicles. TROY, MI: Meritor named John Clark director of Global Brand Management and Marketing Communications. Clark reports directly to […]

Porsche Hires New Marketing VP for US

Steve’s breakdown: This successful automotive marketing executive brings strong customer and dealer focus which could mean more local marketing. ATLANTA, GA: Porsche announced that Andre Oosthuizen has been appointed Vice President, Marketing of Porsche Cars North America, Inc. (PCNA), headquartered in Atlanta. Oosthuizen comes to PCNA from Porsche Middle East & Africa FZE, the fourth […]

TrueCar gets a new CMO and it’s not soon enough

Steve’s breakdown: Lord knows this idea is not new but these folks are turning up the heat with this hire. I’m sure this operations/marketing guy will be looking for new and innovative ways to engage car buyers. Lord also knows the videos they are using now is not the way. And BTW: They’ve changed their […]

Mercedes Renews Small-Car Push

Steve’s breakdown: Here’s an example of a company that is crying out “we need marketing help!!” And I don’t think these new offerings are going to their AOR so put Mercedes on the hit list. BTW, this story also calls back to a story we reported on about their Smart Car. MONTVALE, NJ: Thinking small […]

Smart USA switches auto company teams to reinvigorate brand in US

Steve’s breakdown: Penske Automotive Group is out! Mercedes-Benz USA is in! Which means the Smart Car is getting a makeover. Get in line ladies and gentlemen, there’s going to be some pitching going on! BLOOMFIELD HILLS, MI soon to be MONTVALE, NJ: Smart has been falling off the map slowly because the brand’s awareness has […]

So, Did 72andSunny Win Fiat’s Heart?

Steve’s breakdown: We don’t usually like to jump the gun on news like this but it seems either today or tomorrow, Fiat and 72andSunny will be splitting. TURIN, Italy: Well, after the apparent break-up of Fiat and Impatto, the rumors have been swirling that the automaker has chosen 72andSunny as its new AOR. The L.A./Amsterdam-based agency […]

Audi to put creative account in review

Steve’s breakdown: Canadian auto account alert!! Lowe Roche, who did the featured ad, will be defending. AJAX, Canada: Audi Canada is readying a procurement-led review of its advertising account. The account has been with Toronto’s Lowe Roche for five years. Typically, the automaker reviews its agency relationships every three years as a matter of policy, […]

GM Set to Review Its $3 Billion Global Media Account

Steve’s breakdown: GM is still tweaking it’s worldwide communications after the bailout. Though GM statements sound like they are just going through the motions, their actions of late speak louder than words. DETROIT, MI: General Motors is launching a global media review — and it’s a huge one. In its March 2011 10-K, GM reported […]

Honda names former Chrysler exec to steer U.S. marketing

Steve’s breakdown: There are a lot of issues and changes at Honda right now and bringing in this vet might work out. What’s interesting to me is that he left the car business for a couple of years so hopefully it cleaned his palate so he can bring in those fresh ideas that are so […]

Rolls-Royce seeks agency for DM task

Steve’s breakdown: I won this business back in 2001. But then we got attacked by religious zealots so the account didn’t go anywhere because no one was buying a Rolls-Royce after 9/11. Anyway, Jolyon Nash, the director of sales and marketing at Rolls-Royce, is thought to be handling the review. LONDON, UK: The car marque […]

Subaru Names New Chief Marketing Officer

Steve’s breakdown: Back in March Subaru got a new CEO and now this. Judging by the new guys’ background, they are going to be moving towards a more digital strategy. CHERRY HILL, NJ: Subaru of America today named a new chief marketing officer, reported Automotive News, rebuilding its executive team after two top executives left […]

Piaggio’s Vespa Scooters scouts for creative agency

Steve’s breakdown: The brand is in for a complete revamp and image makeover. And talk about a sexy brand! If you’re in the neigborhood of Maharashtra, go for it! MAHARASHTRA, India: It has been learnt that Vespa Scooters, the two-wheeler product from the stable of the Italian company Piaggio, is looking for a creative agency […]

Safety-Kleen appoints their first Chief Marketing Officer

Steve’s breakdown: Two green accounts in one day! And this one has products I’d actually buy. The new CMO probably has his hands full and could use some guidance from a marketing vet so give him a call. PLANO, TX: Safety-Kleen Systems, Inc., has appointed Curtis C. Knapp as chief marketing officer and senior vice […]

Navistar names new chief marketing officer

Steve’s breakdown: Does the kid in you wants this account sooo bad you’ll even deal with their dealer ship network? Well, that means you’ll be good with calling the new guy up. WARRENVILLE, IL: Navistar, a manufacturer and marketer of medium and heavy trucks, has named Al Saltiel as the new chief marketing officer. In […]

Saab Plans U.S. Agency Review

Steve’s breakdown: Last month we scooped the entire American press about Saab putting their $114 million global advertising account into review. Now it seems after that review is complete, they are going to hire an agency to handle the USA. ROYAL OAK, MI: Saab will launch a U.S. ad agency review after it completes the […]

Kia Motors America Announces New Director of Public Relations

Steve’s breakdown: Kia is on a bit of a roll and this appointment of a highly experienced car guy means they’re going to shout it from the mountain tops. Time to get the auto creds together and pitch! IRVINE, CA: Kia Motors America named Scott McKee director of public relations today, reporting to vice president […]

Group 1 Consolidates Regional Markets & Names Marketing Leader

Steve’s breakdown: Here’s someones chance to get in the car business! Group 1 owns and operates 105 automotive dealerships, with 136 franchises and 28 collision centers, in the United States and in the United Kingdom and now finally has a marketing leader. Expect to see a review of much of its communications strategy in the […]

Rolls-Royce to issure PR RFP

Steve’s breakdown: This new come in from PRWeek so we only have half the story but don’t let that stop you from making the call. WOODCLIFF LAKE, NJ: Rolls-Royce Motor Cars of North America is issuing an RFP in mid-July for the first time in its history. “Our company, by policy, wants to do a review […]

Ford Aims to Breathe Life Into Lincoln

Steve’s breakdown: Here’s the plan: Take the “engaging to drive” from BMW and then add the refinement of Lexus and you get the new Lincoln. OK . . . My advise is they get some messaging help for that because is sounds like a recipe for every luxury car ad I’ve ever seen! DEARBORN, MI: […]

Nissan Motors reviews creative duties

Steve’s breakdown: Whenever there are rumors in advertising, there’s usually truth so don’t hesitate on this account. BTW: That’s their brand ambassador, Bollywood actor Ranbir Kapoor, in the picture. CHENNIA, India: The industry has been buzzing with the rumours of Nissan Motors reviewing its creative business. However a source from the client side denied any such […]

Volkswagen calls regional creative advertising review

Steve’s breakdown: The Middle-East VW account says they want to “see what is out there.” It doesn’t sound too motivating but it’s still a great account to work on. DUBAI, UAE: Volkswagen has begun a review of its creative advertising account for the GCC and Levant. The review is at the credentials stage, with an […]

Porsche kicks off digital agency hunt

Steve’s breakdown: This account is mostly to promote their Cayman two-seater sports car. Interested agencies should contact the company directly and very very soon. READING, UK: Porsche, the luxury car marque, is looking for an agency to handle its first dedicated UK digital marketing campaign. Agencies have been contacted directly by Porsche’s marketing department and […]

SAAB’S $114M Global Ad Account Up For Grabs

Steve’s breakdown: The Ratti Report has done it again and scooped the entire American media reporting this major account review. Last time it was Heineken. OK, this article is a bit confusing in regards to the budget size but don’t let that hold you back. There’s an RFI out there that you’ll have to get […]

FIAT North America issues RFI

Steve’s breakdown: Though we are scooping the entire ad blogosphere  breaking this one, we don’t have all the details. Luckily Roth Associates does. So ask their New York Office ASAP. Roth Associates, 120 East 79th Street, Suite 5C, New York, NY 10021, 212 861 9420 FYI: We reported on Fiat’s digital business going into review back in January. DETROIT/NEW […]

Mitsubishi scouts for creative partner

Steve’s breakdown: It’s account reviews like this that remind us the English speaking world is much bigger than we think. India was part of the British Empire until 1947 so don’t be afraid to dream about opening an Indian office.  Or better yet, you already have one and can call these guys today. CHENNAI, India: […]

Will GM bring back the El Camino?

Steve’s breakdown: Ray Wert of is on a mission from God. GM’s Chief Marketing Officer said he would bring back the El Camino if 100,000 people comment on Ray’s post. I think this could be big! You might ask “Hey Steve, what does that have to do with new business?” Well if you have […]

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