A Bounty of Beverage Business to Pitch

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Steve's breakdown: Molson Coors might be cutting jobs and closing one of their headquarters but the move into coffee & tea beverages represents huge opportunities with brands like Bhakti Chai...

Alaskan Brewing Account: Naugh, you don’t want that

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Steve's breakdown: "Alaskan Brewing to Release Hard Seltzer" is the headline. Now call Dave Wilson and make it happen. JUNEAU, AK: Alaskan Brewing Co. has produced award-winning craft beer since their...

Triple brewery merge = New ad account

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Steve's breakdown: "Ninkasi Parent Company Legacy Breweries Acquires Aspen Brewing, Laurelwood Brewing" is the headline and you know somebody is going to be calling ad agencies. Why not call them...

The timing of this new CBO seems particularly drunk

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Steve's breakdown: That's because Brown-Forman started a multi-brand review in July via AAR. (see below) Worth checking out . . . LOUISVILLE, KY: US drinks group Brown-Forman has appointed Matias...

Boozing-Up a Global Media Review

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Steve's breakdown: If you're in an agency network, there's no way you're not in this pitch in some way. Make sure your slice is bigger than planned. Call Headquarters! LONDON,...

Love Italian Wine? Then we gotta PR review for you

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Steve's breakdown:The Consorzio del Vino Nobile di Montepulciano is the client and Max de Zarobe at uscom@consorziovinonobile.it is the contact. Vino-Nobile-di-Montepulciano-RFP Link MONTEPULCIANO, Italy: The Consorzio del Vino Nobile di Montepulciano,...

Global Whiskey Lead probably Heading for Ad Review

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Steve breakdown: Heaven Hill Brands to acquire Black Velvet Canadian Whisky, the second-largest selling Canadian whisky in the world. We smell a global ad review brewin'. Max L. Shapira, president...

Here another way to get in the booze biz

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Steve's breakdown: If you've got retail experience, this 170 location liquor retailer might be the ticket into the spirits category. Here's the deal: BevMo! Names Former Marketing Executive at Amazon...

Launching another hard seltzer but this one has cash

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Steve's breakdown: AB InBev is introducing Natural Light Seltzer later this month in a bid to attract college-age fans of Natural Light, according to The Wall Street Journal. NEW YORK, NY: The new...

Digital review with search consultant

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Steve's breakdown: Creativebrief is handling the Guinness pitch so make sure your credentials are up to date over there. It looks close to closed but with the right juice, you...

Selling wine like beer = new agency

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Steve's breakdown: If they want to make Fat Jewish's Babe Wine the Bud Light of wine, as Josh Ostrovsky​ told Bloomberg, they are going to have to hire an agency. No...

Brewery Seeks CMO, possibly agency

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Steve's breakdown: Harpoon beer is looking for a CMO, a job I thought would never be open. But anyway, they do some crazy stuff marketing wise so this could be...

A Very Rare Tequila RFP

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Steve's breakdown: You don't see RFPs handed out for a tequila brand but here ya go. The materials come from and go to their CEO, Neil Grosscup, at ngrosscup@tanteospirits.com and mena@tanteospirits.com....

Brewing Co. founder demoted to Marketing Chief

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Steve's breakdown: So Milwaukee Brewing has a new CEO and the founder taking on marketing. Do ya think this guys going to review everything the marketing department has done. I...

Time to sip around Pernod Ricard

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Steve's breakdown: The new work coming out of The Glenlivet team has not been seen and might have some opportunities in there but look beyond that since they're in such...

Tennessee Whiskey you need to represent!

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Steve's breakdown: Constellation Brands buys majority stake in Nelson’s Green Brier Distillery and we smell a smokey yet nutty advertising review. Andy and Charlie Nelson are the brothers who found...

California + Nevada Breweries = New Account

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Steve's breakdown: Mammoth Brewing & Great Basin Brewing say they will be combining marketing efforts which could spark a serious ad review. As of right now, they are both, how you say,...

Wishing on the biggest rebrand on the planet

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Steve's breakdown: We're talking about Anheuser-Busch InBev Globally rebranding as Budweiser Brewing Group like they did in the UK & Ireland. Our thinking is if you were to get on...

“And the rest” … of the leads you need

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Steve's breakdown: Just like the Professor & MaryAnn, these leads are as important as all the others. These just don't need any introduction. Stryve Biltong Appoints Jaxie Alt as First...

Two Michigan Breweries Make One Sweet Client

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Steve's breakdown: Saugatuck Brewing & Gonzo’s BiggDogg Brewing are merging and we think they would make a great first beer client for a hard working agency. What do you think?...

The Birth of a Beer Account

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Steve's breakdown: Cannabiniers is on a mission to become a major player in the craft brewing business and you can be on the grand floor of this endeavor with the right pitch....

Booze Brands have new Boss to Balance the Boat

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https://www.youtube.com/watch?v=yqvkc7KwlRk Steve's breakdown: Hopefully the new boss is going to settle down a few brands. Take Three Olives vodka. Ten years ago it was about Show us your "O" face...

New brewery CEO might need grown-up agency to reach goals

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https://www.youtube.com/watch?v=x0_bI0DSWL0 Steve's breakdown: Jeff White, Sierra Nevada's new CEO, has huge goals to hit but without new distribution how will he hit his numbers? One Word: Advertising! Here's his email: jeff.white@sierranevada.com...

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