Cognac, Rum and the Americas

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5 Regional RFPs

Steve’s breakdown: We’ve got RFPs from Ohio Wine, Business Finland, Dallas Police, University of Washington & State of Washington. Go get’ed! Ohio Grape Industry Seeks Public Relations Firm Purpose: This...

Beer gets slapped after racist ad: Review?

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The seal beer has a new advertising trainer

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Since when does Coca-Cola just laydown?

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RFP: All the Liquor Stores in the State

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Introducing a super-premium mezcal

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Exclusive: 8 Booze Brands in Flux

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Are You a Fan of Ryan Reynolds?

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Sliding Beer Sales Needs New Advertising

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Late Night RFPs

Steve’s breakdown: A little house cleaning going on for y’all. Why not get these tonight instead of the AM? Full-service marketing agency for the Washington State Wine Commission read more

NYC Beer has an Advertising Opening

Steve’s breakdown: Seems one of the founders of The Bronx Brewery is leaving the Bronx and his marketing & sales job behind. We think this is great time to introduce your agency...

Beefeater gin account looks ready to shake

Steve’s breakdown: First off, they  overhauled their advertising to focus less on London stereotypes and adopt a “more modern” approach in the UK this summer but no change here. And...

World’s best vodka doesn’t have an AOR . . .

Steve’s breakdown: . . . and they are finally coming to America. Yes, Purity Vodka was just named “Best Vodka in the World 2017” by The International Wine & Spirit Competition and it’s...

Launching Nonalcoholic Lager with no Agency

Steve’s breakdown: Molson Coors Brewing is going to launch a yet-unnamed nonalcoholic brand and there’s no word on who’s doing the advertising. In fact, I don’t think Molson has an agency. Call both...

Brewery Acquisition = Brand Expansion

Steve’s breakdown: And brand expansion means more advertising. Epic Brewing bought Telegraph Brewing Company and the plan is to blow Telegraph out. Obviously they are talking about output but they’re going to need smart...

Turning water into wine

Steve’s breakdown: SodaStream‘s next trick is turning water into wine but here’s the thing: it’ll only be available on SodaStream’s online shop in Germany. We think this is going to take off...

Launching Bourbon Brand with Big Backing

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Sicilian Wine Brand Gets Big Ad Pockets

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Mexican liqueur brand to revamp advertising

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A New Client Category is born on Election day: WEED

Steve’s breakdown: There are real grown-up cannabis client in Washington and Colorado states and New Jersey & Virginia are next. So call your “connection” and get in line STATEWIDE, NJ: New...

Breweries: The Category that scored Election Day

Steve’s breakdown: Whether you agree with Tuesday’s election results or not, it was a good day for Breweries & Brew pubs. So start doing the research in your neck-of-the-woods and...

Six Spirit Brands to get Marketing Makeover

Steve’s breakdown: The brands include Angel’s Envy, St. Germain, Banks Rum, Santa Teresa, Fecundo Rum Collection, and Lebon. All of which are with Bacardi and now have a new President based...

Massive Player Enters Marijuana Business

Steve’s breakdown: The company that brings you Corona & Modelo beers just invested $191 Million into Canopy Growth Corporation. That, my friends, is the birth of an advertising account. Be first in...

Another Scotch whisky is coming to America: Advertising?

Steve’s breakdown: Stoli is the company and Loch Lomond is the brand. Brian Cox, the chief marketing officer, says the brand will “compete with Bourbon, Irish and Canadian whiskies and thereby recruit...

Two small beer brands are ready for your call

Steve’s breakdown: Good People Brewing & Avondale Brewing are now joined-at-the-hip but both will continue as separate brands. Michael Sellers is a co-owner of Good People (205) 286-2337) and Taylor Lander is...

Two brand booze client is finally ready for your call

Steve’s breakdown: We’ve been waiting on Beach Whiskey to get their ducks in-a-row and we think it’s time to pounce. Brands include Beach Whiskey and Harvest Vodka, which they bought from...

Big Booze get new CEO & CMO

Steve’s breakdown: The moves at Bacardi are John Burke, 51, becomes global chief marketing officer of Bacardi and president of Bacardi Global Brands Ltd and Mahesh Madhavan has taken over as CEO....

A Bit of a Shake-Up in the Rum Biz

Steve’s breakdown: Bacardi has shaken things up over at the family business. If you’re in the biz of booze you might want to look into the situation. HAMILTON, Bermuda: Bacardi Limited, the...

All the beer brands you want hires CMO

Steve’s breakdown: The brands include Pabst Blue Ribbon, Ballantine IPA, Lone Star, Rainier, Schlitz, Old Style, National Bohemian, Stag, Stroh’s, and Old Milwaukee. LOS ANGELES, CA: The executive shuffle at Pabst...

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