Industry: Booze/Beer/Wine

In February we said to pitch Lagunitas Brewing Company: Someone did & won

Steve’s breakdown: Lagunitas Brewing Company did go into review soon after we predicted it would. (Please look at our Account Review Predictions every day!) Canvas won media – we don’t know who got creative but it’s launching next month. PETALUMA, CA: The Lagunitas Brewing Company has tapped Canvas Worldwide as media agency of record following a […]

12 sprits to pitch from over the pond

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CEO bails on 11 booze brands

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As we predicted: Foley Family Wines did go into review

Steve’s breakdown: Last month we told you that we thought Foley Family Wines would be reviewing their advertising after they bought Ferrari-Carano Vineyards. (see the post below) So below that post is the announcement they did exactly that. Folks, ya gotta keep an eye on all of our predictions. It might just save your year. […]

A Little Wine Account to Check Into

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16 Spirit Brands with a New Boss to Pitch

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Mezcal Brand Needs a Campaign

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Low-calorie, low-alcohol wine launch

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Another Tequila to Pitch

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Small Brewing Lead in Cali

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Relaunching a Beer from the 1800s

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Launching a Hard Tea

Steve’s breakdown: AriZona Is Making a Hard Tea Spiked with Vodka via Molson. When it comes to America, who’s doing the advertising? @DrinkAriZona are these real? pic.twitter.com/6q2W5wQrOM — nowah (@moistmcbroom) March 18, 2020 WOODBURY, NY: AriZona Beverages has long been recognized for its signature 23-ounce “Big Can” teas and juices. For over 20 years, the family-owned […]

Wanna pitch a beer, it’s on this list

Steve’s breakdown: Every year we like to sure the Brewers Association list of 50 top craft brewers and largest breweries. We do this cause, if you’re going to pitch a beer account, it’w listed below. BOULDER, CO: The Brewers Association—the not-for-profit trade association dedicated to small and independent American brewers—today released its annual list of the top 50 producing […]

Revenues from pubs & clubs are already decimated: The booze biz needs you

Steve’s breakdown: That’s one hell of a statement. We always knew the booze biz was recession proof but it’s not “stay at home” proof. Anyway, Diageo has a new CMO and she’s just been handed this giant problem. I suspect every CMO at every spirits company is in need of some help. Make this an […]

More advertising needed to expand to 18 more markets

Steve’s breakdown: To expand Mad Bean Hard Iced Coffee to 18 more marketing is going to take more than distribution, it’s gonna take marketing beyond an Instagram account. Got any ideas? ROCHESTER, NY: Geloso Beverage Group’s Mad Bean Hard Iced Coffee, a gourmet coffee-flavored malt beverage in a can, announces expanded distribution to a total of […]

Beers you’ve loved with a new CMO to pitch

Steve’s breakdown: You may not know FIFCO USA but you do know their brands such as Genesee Brewing Company, Magic Hat Brewing Company, Portland Brewing Company, Pyramid Brewing Company & Seagram’s Escpes. Their budgets might be small but, come on, it’s BEER! ROCHESTER, NY: FIFCO USA today announced the promotion of Piotr Jurjewicz to the position […]

State Alcohol Authority PR Review: Ask about advertising

Steve’s breakdown: Virginia Alcoholic Beverage Control Authority is the client and April 2nd is the due date. The RFP link is to your right. Right in front of your nose so click it. What’s your problem? Scared?  ——-> Virginia-Alcoholic-Beverage-Control-Authority-RFP Ha, made you click! RICHMOND, VA: The Virginia Alcoholic Beverage Control Authority, which manages the sale […]

Great spot to start snooping around for a booze project

Steve’s breakdown: Bacardi has appointed Kathy Parker as chief marketing officer for its premium Patron tequila and Grey Goose vodka and we think, if you have special skills that others don’t, Kathy would be a great start to get in the Bacardi family. HAMILTON, Bermuda & MIAMI, FL: Parker arrives at the drinks brand following a spell at rivals […]

Something Brewing over at this California Brewer

Steve’s breakdown: So Lagunitas Brewing shot a ton of stuff two weeks ago. Is it somehow connected to the fact the old CEO is out as of today? Maybe, and we think the combo makes this a great time to introduce your agency because we smell an ad review-a-comin’. PETALUMA, CA: After five years at […]

Largest Liquor Chain in Review

Steve’s breakdown: This doesn’t happen too often so if you want to enter the Canadian market, this is probably the funnest client to do it with! Proposals are due March 5th and it would probably help to have a Canadian on staff. Just sayin’ . . . HALIFAX, NOVA SCOTIA, Canada: This Request for Standing […]

Award winning brewery gets new owner with deep ad pockets

Steve’s breakdown: When a well established brewery gets a new owner, there’s bound to be changes in marketing so check in with Sharad Chadha and Jim Kanter before they make any decisions. What’s their plan? To make the company “the craft beverage icon of America.” GLENDALE, WI: A Milwaukee-based investor group has acquired the 35-year-old […]

Cognac Coming to America

Steve’s breakdown: Camus Cognac is coming to America and someone has to be the mouth piece. Might as well be you! COGNAC, France: Cognac producer Camus has announced the departure of its chief marketing officer. Jean-Dominque Andreu is leaving his post as Camus CMO The company said yesterday that Jean-Dominque Andreu will step down from […]

CBD alcohol-free spirit launch: Talk about a complicated pitch

Steve’s breakdown: Maria & Craig’s CBD Botanical Spirit is hitting shelves in the UK next month and will probably drop in Colorado first as far as the US in concerned. The big question is, is it good for you or something you play with? Both are pretty bad ways to go. And especially after the […]

Beer Lead in Alabama

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