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Steve's breakdown: "Ninkasi Parent Company Legacy Breweries Acquires Aspen Brewing, Laurelwood Brewing" is the headline and you know somebody is going to be calling ad agencies. Why not call them...
Steve's breakdown: So three Colorado breweries have merged and they are combining all marketing efforts. The new company is Brewer’s Co-Hop and Sarah Nelson is the marketing manager. Between the...
Steve's breakdown: Lairds Applejack is about to get its ass kicked by Jack Daniel's Tennessee Apple if they don't do something quick. The company has ties back to the Continental...
Steve's breakdown: Avi Dan over at Avidan Strategies is handling the pitch so get your credentials over there if you haven't already. Remember, Avi used to drive a tank once...
Steve's breakdown: That's because Brown-Forman started a multi-brand review in July via AAR. (see below) Worth checking out . . . LOUISVILLE, KY: US drinks group Brown-Forman has appointed Matias...
Steve's breakdown: Well, MillerCoors is going to give their lower-calorie Miller64 another try. I'm not feelin' confident but maybe you have some ideas that'll get it over the finish line....
Steve's breakdown: If you're in an agency network, there's no way you're not in this pitch in some way. Make sure your slice is bigger than planned. Call Headquarters! LONDON,...
Steve's breakdown:The Consorzio del Vino Nobile di Montepulciano is the client and Max de Zarobe at uscom@consorziovinonobile.it is the contact. Vino-Nobile-di-Montepulciano-RFP Link MONTEPULCIANO, Italy: The Consorzio del Vino Nobile di Montepulciano,...
Steve breakdown: Heaven Hill Brands to acquire Black Velvet Canadian Whisky, the second-largest selling Canadian whisky in the world. We smell a global ad review brewin'. Max L. Shapira, president...
Steve's breakdown: If you've got retail experience, this 170 location liquor retailer might be the ticket into the spirits category. Here's the deal: BevMo! Names Former Marketing Executive at Amazon...
Steve's breakdown: AB InBev is introducing Natural Light Seltzer later this month in a bid to attract college-age fans of Natural Light, according to The Wall Street Journal. NEW YORK, NY: The new...
Steve's breakdown: . . . finding their next CMO. nough said. Here's the job description. GRAND RAPIDS, MI: The Company Mike Stevens and Dave Engbers both had steady jobs when...
Steve's breakdown: Anheuser-Busch InBev acquires Platform Beer Co. and the owners couldn't be happier. And you know what happy brewers are? Happy pitchees . . . Oh, and the group:...
Steve's breakdown: Seem Bacardi is seeking a new CMO. Know someone great for the job and great for your agency? Patrón and Grey Goose are the brands that are now...
Steve's breakdown: We're talking "performance beer" here folks and we got the brands that are getting into it. Sufferfest, SeaQuench Ale & Upside Dawn are just the beginning. Check it...
Steve's breakdown: . . . which is not often. Why? Lagunitas is the third large beer company to name a new CMO in the last seven months. In January, MillerCoors...
Steve's breakdown: Creativebrief is handling the Guinness pitch so make sure your credentials are up to date over there. It looks close to closed but with the right juice, you...
Steve's breakdown: If they want to make Fat Jewish's Babe Wine the Bud Light of wine, as Josh Ostrovsky told Bloomberg, they are going to have to hire an agency. No...
Steve's breakdown: Having the CMO job description of a potential client is like having a roadmap to your pitch. So here ya go. . . ARMADA, MI: The Blake’s Hard...
Steve's breakdown: With the deep pockets of Brown-Forman now jumping headfirst into the gin category, we expect them to put significant marketing dollars behind Fords Gin. Simon Ford is the...
Steve's breakdown: E. & J. Gallo Winery is bringing back Bartles & Jaymes wine coolers and it doesn't look like they have an agency to do the work yet. Stephanie...
Steve's breakdown: Check out this headline: Brewery Boss Resigns After Branding Non-Alcoholic Beer 'Gay Lemonade' Yeah, this happened during Pride month! We've been saying for years brewers just don't "get...
Steve's breakdown: Harpoon beer is looking for a CMO, a job I thought would never be open. But anyway, they do some crazy stuff marketing wise so this could be...
Steve's breakdown: "Beer Archaeologists Are Reviving Ancient Ales With Some Strange Results" is the headline and Avery Brewing is the client making it happen. Yeah, how much cash could they...
Steve's breakdown: You don't see RFPs handed out for a tequila brand but here ya go. The materials come from and go to their CEO, Neil Grosscup, at ngrosscup@tanteospirits.com and mena@tanteospirits.com....
Steve's breakdown: So Milwaukee Brewing has a new CEO and the founder taking on marketing. Do ya think this guys going to review everything the marketing department has done. I...
Steve's breakdown: The new work coming out of The Glenlivet team has not been seen and might have some opportunities in there but look beyond that since they're in such...
Steve's breakdown: With Boston Beer Company and Dogfish Head merging, do you think Dogfish Head will finally hire an agency? (Watch the two owner getting interview) I mean, Boston Beer...
Steve's breakdown: Kirin Holdings-Owned Lion Group has hires Simon Thorpe to lead their US craft beer unit and we expect lots of brewery purchases because they don't own any craft beers....
Steve's breakdown: Constellation Brands buys majority stake in Nelson’s Green Brier Distillery and we smell a smokey yet nutty advertising review. Andy and Charlie Nelson are the brothers who found...
Steve's breakdown: Mammoth Brewing & Great Basin Brewing say they will be combining marketing efforts which could spark a serious ad review. As of right now, they are both, how you say,...
Steve's breakdown: Wine brands like Clos du Bois, Mark West, Arbor Mist, Cooks, Black Box, Wild Horse and Ravenswood will soon be looking for new representation because they're moving to...
Steve's breakdown: It's about freaking time a company like Diageo came to their senses and figure this one out. So get with the program with your indy-self and make some...
Steve's breakdown: We're talking about Anheuser-Busch InBev Globally rebranding as Budweiser Brewing Group like they did in the UK & Ireland. Our thinking is if you were to get on...
Steve's breakdown: . . . and this is the one right now. (think Yellow Tail years ago) We are talking about Alloy Wine Works. They are making canned wines with...
Steve's breakdown: Just like the Professor & MaryAnn, these leads are as important as all the others. These just don't need any introduction. Stryve Biltong Appoints Jaxie Alt as First...
Steve's breakdown: Boston Beer took their time finding their new CMO and it's probably because they want to do something very specific. Does ya thunk it means advertising? BOSTON, MA:...
Steve's breakdown: Here's our prediction from this winter: https://ratti-report.com/industry-boozebeerwine/vodka-brand-gets-new-marketing-chief/ The story below is the announcement of the account winners. (both Ratti Report readers) CORAL GABLES, FL: Interpublic's MullenLowe has added...
Steve's breakdown: Sometimes it's just good to get the lay on the land. Your Welcome! Top 50 Craft Brewing Companies: View these on the map below Rank Brewery Name City...
Steve's breakdown: Campari Group has opened its new North America base in New York. What's that going to do to their west coast ad agency roster? I mean, who likes...
Steve's breakdown: It's not what you think cause it's good for dogs but we think they have something that could be ridiculously fun & successful with the right marketing. Up...
Steve's breakdown: They've got it goin' on over at Stillhouse Spirits but how far can G-Easy and their events take them? It's great that they're in select Duty Free Americas...
Steve's breakdown: Saugatuck Brewing & Gonzo’s BiggDogg Brewing are merging and we think they would make a great first beer client for a hard working agency. What do you think?...
Steve's breakdown: On January 21st our logged-in headline boldly read: Coors Light Review Prediction. We hope you made all the proper moves back than because IT IS ON!! From Crain's...
Steve's breakdown: E&J Gallo will now handle Gruppo Montenegro spirits portfolio in the US and you know they will be reviewing all advertising for the American audience so jump on it....
Steve's breakdown: Cannabiniers is on a mission to become a major player in the craft brewing business and you can be on the grand floor of this endeavor with the right pitch....
https://www.youtube.com/watch?v=RxZB3f0TK8U Steve's breakdown: Sierra Nevada just made their first-ever acquisition and we think it's Miller-Time to pitch Sufferfest Beer Company. Caitlin Landesberg is the founder of Sufferfest & Jeff White at...
https://www.youtube.com/watch?v=LkHvj_KEHBk Steve's breakdown: Bud Light's Corn Syrup spot was amazing and it pissed-off a lot of The Corn Lobby but it probably educated the entire nation. I mean, who knew...
https://www.youtube.com/watch?v=yqvkc7KwlRk Steve's breakdown: Hopefully the new boss is going to settle down a few brands. Take Three Olives vodka. Ten years ago it was about Show us your "O" face...
Steve's breakdown: Americans Drank Less Alcohol Again in 2018 according to a IWSR report and their president, Brandy Rand. She's the one who has the report or you can buy it at their website....
https://www.youtube.com/watch?v=x0_bI0DSWL0 Steve's breakdown: Jeff White, Sierra Nevada's new CEO, has huge goals to hit but without new distribution how will he hit his numbers? One Word: Advertising! Here's his email: jeff.white@sierranevada.com...
Steve's breakdown: MillerCoors hires Kraft Heinz brand leader as chief marketing officer and the plan is to move "quickly to get Coors Light back onto a solid footing. The brand is at...
Steve's breakdown: Sazerac now owns Georgi, Majorska, Llord’s, Alexis, Alexi, Black Prince, Blansac, Caribaya, Carnaby’s, Clyde’s, Devil Springs, Donegal, Dorado, Duncan’s, Little John, McColl’s, R.J. Hodges, Sir Francis and Wild Flame....
Steve's breakdown: We're not super sure Anheuser Busch is going to know how to deal with advertising weed. Do You? It's another tall order but get that research team together and...
Steve's breakdown: Diageo is accused of running extensive, noncompliant Ciroc influencer campaign. Maybe it's time to add a guiding hand to the mix? NORWALK, CT: Truth in Advertising (TINA) has filed a...
Steve's breakdown: Ted getting fired doesn't feel right but it just might happen. NORWALK, CT: Yesterday we noted that U.K. beverage giant Diageo had launched a global creative review for the Johnnie...
Steve's breakdown: When Johnnie Walker launched Jane, we knew the end was near. Here's our prediction. Below that are the details of this review. https://ratti-report.com/blood-in-the-water/dead-arrival-jane-walker-scotch/ NORWALK, CT: Diageo has launched...
Steve's breakdown: The Focus on Female Founders Program provides resources to help women entrepreneurs address untapped growth opportunities in the beverage alcohol space and adjacent categories. For starters, they're hitting up Austin...
https://www.youtube.com/watch?v=JEMmvgr2fEI Steve's breakdown: And there's no agency of record to do the work. Try Mr. Chad Melis at chad@oskarblues.com & (720) 273-8888 or Mr. Dave Taylor dave@oskarblues.com. They are both...
Steve's breakdown: We've said for years advertising non-alcoholic beer takes a different mindset and we believe both Heineken and Pabst should hire separate agencies for their coming launches. First thing they...
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