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Steve’s breakdown: If you’re part of Denstu, Publicis or WPP, it’s time to call headquarters to see if you can get involved! BTW: If you click the post at the bottom of this page, we were calling on some kind of pitch very soon. I came sooner than we thought! NEW YORK, NY: The changes […]
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Steve’s breakdown: There’s a lot going on here and you guys know we don’t usually get into the BtoB space but what the heck. There are a lot of names being thrown around so if you need some contact information, let us know. ST. LOUIS, MO: Today, Anheuser-Busch announced enhancements to its U.S. commercial leadership team […]
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Steve’s breakdown: In case you missed it during the break . . . VICTOR, NY: The Mexican import, handled by WPP’s Cavalry since 2018, is among the fastest-growing big brands in the beer business. Anyone following the beer business — or VinePair, for that matter — has likely taken notice of the extreme success of Modelo […]
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Steve’s breakdown: Molson Coors is but no word on marketing. Michelle St. Jacques is the Chief Marketing Officer and she’s at (312) 496-2700 & [email protected] CHICAGO, IL: Molson Coors Beverage Company will launch its first spirit in September: a blended American whiskey called Five Trail. The 95-proof ultra-premium beverage is made in partnership with Kentucky’s Bardstown Bourbon Co., […]
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Steve’s breakdown: When Bud Light Hard Seltzer came out, we weren’t buying it and called it lazy. (see our post below) Now Coors Seltzer is throwing in the towel and the company has concluded beer branded seltzers is a none starter. DUH!!! So what’s the lead here? Go after all the rest; especially the new […]
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Steve’s breakdown: Back in October we told y’all (below) this TV ad producing account was going into review. Gotta keep your eyes peeled for our Account Review Predictions AUSTIN, TX: Another former Richards Group client has found a new agency home. Austin, Texas-based Spoetzl Brewery has moved its Shiner beer brand to Bakery, which shares […]
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