How to kill 20 American beer brands

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I Smell a New Coke moment coming in Kentucky

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Can You Do Better Than This?

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Four Booze Brands to get Bumped: Ad Review Expected

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Part of Starcom Worldwide or Dentsu Aegis Network?

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Staying above the table in celebrity booze

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Which of These do you Fancy?

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How to ride the new wave in Beer is Clear

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Big Beer Still Hasn’t Figured it Out

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Sacré Bleu! $386 Million Media in Fashion & Wine

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Tectonic marketing shift in Napa Valley = Ad Review

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Cognac, Rum and the Americas

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5 Regional RFPs

Steve’s breakdown: We’ve got RFPs from Ohio Wine, Business Finland, Dallas Police, University of Washington & State of Washington. Go get’ed! Ohio Grape Industry Seeks Public Relations Firm Purpose: This...

$75 million sports marketing review in the Beer Biz

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Launching custom cannabis-infused craft beers

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Beer gets slapped after racist ad: Review?

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The seal beer has a new advertising trainer

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$4 million sparkling wine account on the move

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Since when does Coca-Cola just laydown?

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RFP: All the Liquor Stores in the State

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Introducing a super-premium mezcal

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Exclusive: 8 Booze Brands in Flux

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Are You a Fan of Ryan Reynolds?

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Once in a decade chance to pitch this beer company

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16 clients left this school and need a new home

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Sliding Beer Sales Needs New Advertising

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Late Night RFPs

Steve’s breakdown: A little house cleaning going on for y’all. Why not get these tonight instead of the AM? Full-service marketing agency for the Washington State Wine Commission read more

NYC Beer has an Advertising Opening

Steve’s breakdown: Seems one of the founders of The Bronx Brewery is leaving the Bronx and his marketing & sales job behind. We think this is great time to introduce your agency...

Beefeater gin account looks ready to shake

Steve’s breakdown: First off, they  overhauled their advertising to focus less on London stereotypes and adopt a “more modern” approach in the UK this summer but no change here. And...

World’s best vodka doesn’t have an AOR . . .

Steve’s breakdown: . . . and they are finally coming to America. Yes, Purity Vodka was just named “Best Vodka in the World 2017” by The International Wine & Spirit Competition and it’s...

Launching Nonalcoholic Lager with no Agency

Steve’s breakdown: Molson Coors Brewing is going to launch a yet-unnamed nonalcoholic brand and there’s no word on who’s doing the advertising. In fact, I don’t think Molson has an agency. Call both...

Brewery Acquisition = Brand Expansion

Steve’s breakdown: And brand expansion means more advertising. Epic Brewing bought Telegraph Brewing Company and the plan is to blow Telegraph out. Obviously they are talking about output but they’re going to need smart...

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