Industry: Booze/Beer/Wine

Look who’s launching an ultra-premium whiskey brand

Steve’s breakdown: Molson Coors is but no word on marketing. Michelle St. Jacques is the Chief Marketing Officer and she’s at (312) 496-2700 & [email protected] CHICAGO, IL: Molson Coors Beverage Company will launch its first spirit in September: a blended American whiskey called Five Trail. The 95-proof ultra-premium beverage is made in partnership with Kentucky’s Bardstown Bourbon Co., […]

3 Booze Biz Happenings Worth Looking Into

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5 Booze Biz News Bits to Pitch

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We knew beer branded hard seltzer would not fly: Pitch all the others

Steve’s breakdown: When Bud Light Hard Seltzer came out, we weren’t buying it and called it lazy. (see our post below) Now Coors Seltzer is throwing in the towel and the company has concluded beer branded seltzers is a none starter. DUH!!! So what’s the lead here? Go after all the rest; especially the new […]

Two beer brands need a Wake Up Call

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Vodka Lead

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Huge player enters the Cannabis Category

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Irish whiskey sure to change advertising

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Shiner beer is our latest ad review prediction come true

Steve’s breakdown: Back in October we told y’all (below) this TV ad producing account was going into review. Gotta keep your eyes peeled for our Account Review Predictions AUSTIN, TX: Another former Richards Group client has found a new agency home. Austin, Texas-based Spoetzl Brewery has moved its Shiner beer brand to Bakery, which shares […]

Big Deal in Weed could spark Ad Review

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So many new people = Agencies on Notice

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Canadian whiskey might spark ad review

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Expanding Bourbon May Need A Hand Up

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Beer Brand Needs A Complete Overhaul

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In February we said to pitch Lagunitas Brewing Company: Someone did & won

Steve’s breakdown: Lagunitas Brewing Company did go into review soon after we predicted it would. (Please look at our Account Review Predictions every day!) Canvas won media – we don’t know who got creative but it’s launching next month. PETALUMA, CA: The Lagunitas Brewing Company has tapped Canvas Worldwide as media agency of record following a […]

12 sprits to pitch from over the pond

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CEO bails on 11 booze brands

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As we predicted: Foley Family Wines did go into review

Steve’s breakdown: Last month we told you that we thought Foley Family Wines would be reviewing their advertising after they bought Ferrari-Carano Vineyards. (see the post below) So below that post is the announcement they did exactly that. Folks, ya gotta keep an eye on all of our predictions. It might just save your year. […]

A Little Wine Account to Check Into

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