30 brands will have to bring on new representation

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Wishing on the biggest rebrand on the planet

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Sometimes a Wine is screaming for an agency . . .

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“And the rest” … of the leads you need

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Two Michigan Breweries Make One Sweet Client

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As we predicted: Big Beer Brand goes into Review

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Italian spirits brands will be reviewing advertising

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The Birth of a Beer Account

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Booze Brands have new Boss to Balance the Boat

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Beer brand review prediction

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19 spirits brands now with no representation

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What did this guy do wrong & how you can profit

Steve’s breakdown: Diageo is accused of running extensive, noncompliant Ciroc influencer campaign. Maybe it’s time to add a guiding hand to the mix? NORWALK, CT: Truth in Advertising (TINA) has filed a...

Vodka Account Review

Steve’s breakdown: Ted getting fired doesn’t feel right but it just might happen. NORWALK, CT: Yesterday we noted that U.K. beverage giant Diageo had launched a global creative review for the Johnnie...

Another batch of Hard Seltzer to Launch

Steve’s breakdown: And there’s no agency of record to do the work. Try Mr. Chad Melis at chad@oskarblues.com & (720) 273-8888 or Mr. Dave Taylor dave@oskarblues.com. They are both marketing...

3 Words: Non-Alcoholic Beer

Steve’s breakdown: We’ve said for years advertising non-alcoholic beer takes a different mindset and we believe both Heineken and Pabst should hire separate agencies for their coming launches. First thing they...

The right guy to launch THC brew

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19 booze brands will be changing agency hands

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Account review we predicted 5 years ago

Steve’s breakdown: As you can see at the bottom of this post, we were so all over this review! It might have taken a while for it to happen but...

Triple Brewery Lead

Steve’s breakdown: Artisanal Brewing Ventures, the family office-backed holding company formed in early 2016 via the merger of Victory Brewing and Southern Tier Brewing, announced the acquisition of New York-based Sixpoint...

Small Coors Light Lead

Steve’s breakdown: So the CEO of MillerCoors is talking about getting “Coors Light Back On Track” with hitting Americans with the old “the world’s most refreshing beer” strategy and changing the...

Time to pitch an Irish whiskey

Steve’s breakdown: Irish whiskey is the fastest-growing premium spirit in the world so go find one and make that pitch! The story below states the plan for Jameson. NEW YORK,...

A new tequila needs an agency

Steve’s breakdown: Want Elon Musk as a client? Here’s your chance. PALO ALTO, CA: What began as an April Fools’ Day joke by Elon Musk may soon be a reality and...

Launching Vodka and Gin Brands requires agency

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Birth of a new beer account

Steve’s breakdown: Now that Roak Brewing & Right Brain Brewery are one company, they can start thinking about marketing in a much bigger way. They have very different personalities but that might be the...

Global Beer Pitch

Steve’s breakdown: You’re going to have to move fast on this one because 10 or more agencies have already been invited to pitch. Try Brian Perkins View at brian.perkins@anheuser-busch.com or (314)...

Another Star – Another Booze Launch

Steve’s breakdown: Ryan Reynolds Launches Gin Partnership With Richard Branson, Who Immediately Regrets It. Is the headline from their joint video. The Aviation Gin brand will be served on Virgin Atlantic...

A Small Beer Account Review is still a Beer Account

Steve’s breakdown: Gregor Mina, director of marketing for parent company The Gambrinus Company, seems to be the contact. SAN ANTONIO, TX: Texas brewing staple Shiner Beer has launched a creative review after around 15...

Another Tequila gets Another Star for you to Pitch

Steve’s breakdown: Here we go again. It’s not George Clooney but Chris Noth might be cool to work with so get your researches researching Ambhar Tequila and what the big plan is going...

Single malt whiskey is ready for your call

Steve’s breakdown: Westward American Single Malt now has some very big fans with cash. That means new marketing & bigger distribution. Thomas Mooney is a co-owner and has done some great...

Winos win with wine by mail & new CMO

Steve’s breakdown: Now more winos will soon be getting more wine because the WineSociety hired a CMO. Lisa Kueffel is her name and she can be reached at lisa@winesociety.com A bit about the...

“Unleashing the potential of our iconic brands”

Steve’s breakdown: That’s the quote from Pabst Brewing Company. They have a relatively new CMO and the CEO & COO just left. Now’s a great time to makes friends with Matt Bruhn, that...

Cannabis Cocktail Launch

Steve’s breakdown: This is happening folks and no one should miss out on this wave of cash and here’s one company that can show you the way. SANTA MONICA, CA...

A MillerCoors Brand Without an Agency

Steve’s breakdown: Cape Line is the brand and it’s the company’s second try at a millennial-targeted beverage. Remember Two Hats? Most don’t but that’s kinda the point here. They can’t mess this one...

5 Advertisers with new Marketing Leadership

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99 Problems

Steve’s breakdown: I don’t know where to start with Anheuser-Busch so read on and pick your pitch battles. To quote a friend: “Not that any of the roster agencies have the balls...

If there was ever a time to contact Miller . . .

Steve’s breakdown: What the Sam-Hell is going on at MillerCoors. They can’t get their head out of their you-know-what. Time to pick up the phone and spread the wisdom. BTW:...

Texas Brewery will Seek Expansion Marketing

Steve’s breakdown: Four Corners Brewing just got a huge shot in the arm by Constellation Brands and we suspect they will have to start an advertising campaign to introduce the brand to all...

Grey Goose review is imminent

Steve’s breakdown: With Bacardi buying Patron Spirits, we knew there would be some high level changes on the way. This concerns Grey Goose vodka and we think an agency review will...

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