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Steve’s breakdown: When Johnnie Walker launched Jane, we knew the end was near. Here’s our prediction. Below that are the details of this review. Dead on Arrival: Jane Walker Scotch...
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Steve’s breakdown: Back in January we reported that we (AKA RR) thought Kahlúa Liqueur would probably be reviewed because of management & creative reasons and now here we are today. Make...
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Steve’s breakdown: As you can see at the bottom of this post, we were so all over this review! It might have taken a while for it to happen but...
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Steve’s breakdown: We love it when we get a chance to give a hearty “congratulations” to someone who could give us a hearty account. So here’s a list you can...
Steve’s breakdown: Clos du Bois, Mark West, Arbor Mist and Cooks brand wines will soon be open for business, “pitch wise”, as soon as Constellation Brands unloads them. In fact, they might...
Steve’s breakdown: Irish whiskey is the fastest-growing premium spirit in the world so go find one and make that pitch! The story below states the plan for Jameson. NEW YORK,...
Steve’s breakdown: Want Elon Musk as a client? Here’s your chance. PALO ALTO, CA: What began as an April Fools’ Day joke by Elon Musk may soon be a reality and...
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Steve’s breakdown: Now that Roak Brewing & Right Brain Brewery are one company, they can start thinking about marketing in a much bigger way. They have very different personalities but that might be the...
Steve’s breakdown: You’re going to have to move fast on this one because 10 or more agencies have already been invited to pitch. Try Brian Perkins View at brian.perkins@anheuser-busch.com or (314)...
Steve’s breakdown: Ryan Reynolds Launches Gin Partnership With Richard Branson, Who Immediately Regrets It. Is the headline from their joint video. The Aviation Gin brand will be served on Virgin Atlantic...
Steve’s breakdown: Gregor Mina, director of marketing for parent company The Gambrinus Company, seems to be the contact. SAN ANTONIO, TX: Texas brewing staple Shiner Beer has launched a creative review after around 15...
Steve’s breakdown: Here we go again. It’s not George Clooney but Chris Noth might be cool to work with so get your researches researching Ambhar Tequila and what the big plan is going...
Steve’s breakdown: Westward American Single Malt now has some very big fans with cash. That means new marketing & bigger distribution. Thomas Mooney is a co-owner and has done some great...
Steve’s breakdown: Is everybody just too damn busy getting back to work to simply put an account up for review. It’s been over a week now since Labor Day and...
Steve’s breakdown: Now more winos will soon be getting more wine because the WineSociety hired a CMO. Lisa Kueffel is her name and she can be reached at lisa@winesociety.com A bit about the...
Steve’s breakdown: That’s the quote from Pabst Brewing Company. They have a relatively new CMO and the CEO & COO just left. Now’s a great time to makes friends with Matt Bruhn, that...
Steve’s breakdown: You can’t fight it. It’s happening and California Dreaming’ is taking on the entire state of California, now the world’s fifth-largest economy. It’s even bigger than Britain. So one would think they have...
Steve’s breakdown: This is happening folks and no one should miss out on this wave of cash and here’s one company that can show you the way. SANTA MONICA, CA...
Steve’s breakdown: Cape Line is the brand and it’s the company’s second try at a millennial-targeted beverage. Remember Two Hats? Most don’t but that’s kinda the point here. They can’t mess this one...
Steve’s breakdown: There might be a lot of opportunity now that the medical community has proven that no amount of alcohol is safe. The Michelob ULTRA campaign comes to mind. I...
Steve’s breakdown: We got another Marketing Executive report for ya. Please let us know if this “list format” is working for ya. More bang but maybe more work for you...
Steve’s breakdown: I don’t know where to start with Anheuser-Busch so read on and pick your pitch battles. To quote a friend: “Not that any of the roster agencies have the balls...
Steve’s breakdown: What the Sam-Hell is going on at MillerCoors. They can’t get their head out of their you-know-what. Time to pick up the phone and spread the wisdom. BTW:...
Steve’s breakdown: Four Corners Brewing just got a huge shot in the arm by Constellation Brands and we suspect they will have to start an advertising campaign to introduce the brand to all...
Steve’s breakdown: With Bacardi buying Patron Spirits, we knew there would be some high level changes on the way. This concerns Grey Goose vodka and we think an agency review will...
Steve’s breakdown: It’s a puny account but if you want in the booze biz, this is a good route. Rob Mercer is the head guy and can be reached at...
Steve’s breakdown: Diplomatic rum a new importer and you know what that means? It needs a new agency! MODESTO, CA: E.&J. Gallo is upping its presence in the luxury spirits category, agreeing...
Steve’s breakdown: There’s a global leadership shake-up going on at Anheuser Busch In-Bev including a new Global CMO. The other new positions include a chief non-alcohol beverages officer & chief owned retail officer. Clearly...
Steve’s breakdown: Stoli has launched super-premium Se Busca Mezcal. They have an artist’s work for the launch what what about real advertising? NEW YORK, NY: Today, Stoli Group announced the launch...
Steve’s breakdown: The THC-infused craft beer company, CERIA Beverages, hasn’t even finished their website but they have a new CMO who’s been at Coca-Cola and MillerCoors. Sounds like they are thinking big but...
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Steve’s breakdown: The brands include 10 Barrel Brewing, Blue Point Brewing, Breckenridge Brewery, Devils Backbone Brewing, Elysian Brewing, Four Peaks Brewing, Golden Road Brewing, Goose Island, Karbach Brewing, Veza Sur...
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Steve’s breakdown: That’s what MillerCoors will do if they no longer brew, package and ship Pabst Brewing Company’s beers. We’re talking PBR, Old Milwaukee, Colt 45, Rainier, Schlitz, Schmidt’s, Schaefer...
Steve’s breakdown: In February we said there was a “Once in a decade chance to pitch” The Boston Beer Company and here we are with the announcement that they just...
Steve’s breakdown: After 50 years, Brown Forman is relaunching King of Kentucky Bourbon. Really? King of Kentucky? Bourbon? Think of all the other bourbons Brown-Forman sells. Think of the audacity...
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Steve’s breakdown: They say they are giving the Blue Moon account to a rooster shop so if you’re a preferred vender of MillerCoors or Molson Coors, jump on it!!!! If not,...
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