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Steve’s breakdown: We’ve got RFPs from Ohio Wine, Business Finland, Dallas Police, University of Washington & State of Washington. Go get’ed! Ohio Grape Industry Seeks Public Relations Firm Purpose: This...
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Steve’s breakdown: The quote by Johnnie Walker vice president Stephanie Jacoby tells you everything: “Scotch as a category is seen as particularly intimidating by women. … It’s a really exciting opportunity to...
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Steve’s breakdown: Okay, this one is for the “Not for Nothin'” category. If you knew how many times I’ve heard an agency say “If the client just let us do...
Steve’s breakdown: A little house cleaning going on for y’all. Why not get these tonight instead of the AM? Full-service marketing agency for the Washington State Wine Commission read more
Steve’s breakdown: Verus Investment Partners has sold the 156-year-old Pittsburgh Brewing Company to an undisclosed buyer. Be the first to find that buyer and be the first to pitch that brewery!!...
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Steve’s breakdown: Seems one of the founders of The Bronx Brewery is leaving the Bronx and his marketing & sales job behind. We think this is great time to introduce your agency...
Steve’s breakdown: Pernod Ricard finally takes full control of Avion Spirits Tequila venture and we suspect that once the deal is done and the dust settles, there will be many conversations...
Steve’s breakdown: Brands involved include Labatt, Genesee, Seagram’s Escapes, Magic Hat, Pyramid, the Original Honey Brown Lager, Dundee Ales & Lagers and Portland Brewing. Read on . . . ROCHESTER, NY:...
Steve’s breakdown: First off, they overhauled their advertising to focus less on London stereotypes and adopt a “more modern” approach in the UK this summer but no change here. And...
Steve’s breakdown: In fact, Absolut Elyx doesn’t seem to have any representation and now with a new CMO, it’s time to introduce them to the idea. NEW YORK, NY: Pernod Ricard USA today...
Steve’s breakdown: . . . and they are finally coming to America. Yes, Purity Vodka was just named “Best Vodka in the World 2017” by The International Wine & Spirit Competition and it’s...
Steve’s breakdown: Speakeasy Ales & Lagers is on the move and advertising can’t be far behind. Sam Caption, the GM, is probably the contact. I believe his email is Sam@GoodBeer.com SAN FRANCISCO, CA:...
Steve’s breakdown: Just wanted to remind y’all that Tequila is exploding and that you should be in the game so here’s a few brands to check into. CHICAGO, IL & WHITE...
Steve’s breakdown: Molson Coors Brewing is going to launch a yet-unnamed nonalcoholic brand and there’s no word on who’s doing the advertising. In fact, I don’t think Molson has an agency. Call both...
Steve’s breakdown: And brand expansion means more advertising. Epic Brewing bought Telegraph Brewing Company and the plan is to blow Telegraph out. Obviously they are talking about output but they’re going to need smart...