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Steve’s breakdown: Back in October we told y’all (below) this TV ad producing account was going into review. Gotta keep your eyes peeled for our Account Review Predictions AUSTIN, TX: Another former Richards Group client has found a new agency home. Austin, Texas-based Spoetzl Brewery has moved its Shiner beer brand to Bakery, which shares […]
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Steve’s breakdown: Lagunitas Brewing Company did go into review soon after we predicted it would. (Please look at our Account Review Predictions every day!) Canvas won media – we don’t know who got creative but it’s launching next month. PETALUMA, CA: The Lagunitas Brewing Company has tapped Canvas Worldwide as media agency of record following a […]
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Steve’s breakdown: This might sound like it’s coming from the Department of Obvious but we keep getting calls and emails from our members asking what’s going on, what are people saying and, most importantly, who should we pitch. Local: There are a ton of small businesses out there that have been doing better than ever […]
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Steve’s breakdown: Last month we told you that we thought Foley Family Wines would be reviewing their advertising after they bought Ferrari-Carano Vineyards. (see the post below) So below that post is the announcement they did exactly that. Folks, ya gotta keep an eye on all of our predictions. It might just save your year. […]
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Steve’s breakdown: Sometime you just have to introduce the agency with a short note of congratulations to cement yourself with a brewing company when they start looking for an agency. I’ve done this a million times so today we’re sharing some May launches you can start with to get the pump primed-up. Ecliptic Brewing and […]
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Steve’s breakdown: AriZona Is Making a Hard Tea Spiked with Vodka via Molson. When it comes to America, who’s doing the advertising? @DrinkAriZona are these real? pic.twitter.com/6q2W5wQrOM — nowah (@moistmcbroom) March 18, 2020 WOODBURY, NY: AriZona Beverages has long been recognized for its signature 23-ounce “Big Can” teas and juices. For over 20 years, the family-owned […]
Steve’s breakdown: Every year we like to sure the Brewers Association list of 50 top craft brewers and largest breweries. We do this cause, if you’re going to pitch a beer account, it’w listed below. BOULDER, CO: The Brewers Association—the not-for-profit trade association dedicated to small and independent American brewers—today released its annual list of the top 50 producing […]
Steve’s breakdown: That’s one hell of a statement. We always knew the booze biz was recession proof but it’s not “stay at home” proof. Anyway, Diageo has a new CMO and she’s just been handed this giant problem. I suspect every CMO at every spirits company is in need of some help. Make this an […]
Steve’s breakdown: To expand Mad Bean Hard Iced Coffee to 18 more marketing is going to take more than distribution, it’s gonna take marketing beyond an Instagram account. Got any ideas? ROCHESTER, NY: Geloso Beverage Group’s Mad Bean Hard Iced Coffee, a gourmet coffee-flavored malt beverage in a can, announces expanded distribution to a total of […]
Steve’s breakdown: You may not know FIFCO USA but you do know their brands such as Genesee Brewing Company, Magic Hat Brewing Company, Portland Brewing Company, Pyramid Brewing Company & Seagram’s Escpes. Their budgets might be small but, come on, it’s BEER! ROCHESTER, NY: FIFCO USA today announced the promotion of Piotr Jurjewicz to the position […]
Steve’s breakdown: Athletic Brewing Company Adds San Diego Production Brewery, Closes $17.5 Million Funding Round is the headline but we think it also says: “We’re going to need some help selling this non-alcoholic brew with a name like Athletic”. The way they are doing it, as you can see with the featured video, is the […]
Steve’s breakdown: Virginia Alcoholic Beverage Control Authority is the client and April 2nd is the due date. The RFP link is to your right. Right in front of your nose so click it. What’s your problem? Scared? ——-> Virginia-Alcoholic-Beverage-Control-Authority-RFP Ha, made you click! RICHMOND, VA: The Virginia Alcoholic Beverage Control Authority, which manages the sale […]