Industry: Booze/Beer/Wine

Shiner beer is our latest ad review prediction come true

Steve’s breakdown: Back in October we told y’all (below) this TV ad producing account was going into review. Gotta keep your eyes peeled for our Account Review Predictions AUSTIN, TX: Another former Richards Group client has found a new agency home. Austin, Texas-based Spoetzl Brewery has moved its Shiner beer brand to Bakery, which shares […]

Big Deal in Weed could spark Ad Review

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So many new people = Agencies on Notice

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Canadian whiskey might spark ad review

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Expanding Bourbon May Need A Hand Up

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Beer Brand Needs A Complete Overhaul

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In February we said to pitch Lagunitas Brewing Company: Someone did & won

Steve’s breakdown: Lagunitas Brewing Company did go into review soon after we predicted it would. (Please look at our Account Review Predictions every day!) Canvas won media – we don’t know who got creative but it’s launching next month. PETALUMA, CA: The Lagunitas Brewing Company has tapped Canvas Worldwide as media agency of record following a […]

12 sprits to pitch from over the pond

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CEO bails on 11 booze brands

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As we predicted: Foley Family Wines did go into review

Steve’s breakdown: Last month we told you that we thought Foley Family Wines would be reviewing their advertising after they bought Ferrari-Carano Vineyards. (see the post below) So below that post is the announcement they did exactly that. Folks, ya gotta keep an eye on all of our predictions. It might just save your year. […]

A Little Wine Account to Check Into

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16 Spirit Brands with a New Boss to Pitch

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Mezcal Brand Needs a Campaign

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Low-calorie, low-alcohol wine launch

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Another Tequila to Pitch

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Small Brewing Lead in Cali

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Relaunching a Beer from the 1800s

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Launching a Hard Tea

Steve’s breakdown: AriZona Is Making a Hard Tea Spiked with Vodka via Molson. When it comes to America, who’s doing the advertising? @DrinkAriZona are these real? pic.twitter.com/6q2W5wQrOM — nowah (@moistmcbroom) March 18, 2020 WOODBURY, NY: AriZona Beverages has long been recognized for its signature 23-ounce “Big Can” teas and juices. For over 20 years, the family-owned […]

Wanna pitch a beer, it’s on this list

Steve’s breakdown: Every year we like to sure the Brewers Association list of 50 top craft brewers and largest breweries. We do this cause, if you’re going to pitch a beer account, it’w listed below. BOULDER, CO: The Brewers Association—the not-for-profit trade association dedicated to small and independent American brewers—today released its annual list of the top 50 producing […]

Revenues from pubs & clubs are already decimated: The booze biz needs you

Steve’s breakdown: That’s one hell of a statement. We always knew the booze biz was recession proof but it’s not “stay at home” proof. Anyway, Diageo has a new CMO and she’s just been handed this giant problem. I suspect every CMO at every spirits company is in need of some help. Make this an […]

More advertising needed to expand to 18 more markets

Steve’s breakdown: To expand Mad Bean Hard Iced Coffee to 18 more marketing is going to take more than distribution, it’s gonna take marketing beyond an Instagram account. Got any ideas? ROCHESTER, NY: Geloso Beverage Group’s Mad Bean Hard Iced Coffee, a gourmet coffee-flavored malt beverage in a can, announces expanded distribution to a total of […]

Beers you’ve loved with a new CMO to pitch

Steve’s breakdown: You may not know FIFCO USA but you do know their brands such as Genesee Brewing Company, Magic Hat Brewing Company, Portland Brewing Company, Pyramid Brewing Company & Seagram’s Escpes. Their budgets might be small but, come on, it’s BEER! ROCHESTER, NY: FIFCO USA today announced the promotion of Piotr Jurjewicz to the position […]

State Alcohol Authority PR Review: Ask about advertising

Steve’s breakdown: Virginia Alcoholic Beverage Control Authority is the client and April 2nd is the due date. The RFP link is to your right. Right in front of your nose so click it. What’s your problem? Scared?  ——-> Virginia-Alcoholic-Beverage-Control-Authority-RFP Ha, made you click! RICHMOND, VA: The Virginia Alcoholic Beverage Control Authority, which manages the sale […]

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