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Steve's breakdown: On the back of the Boston Beer/Dogfish Head deal, now Dogfish announced they have plans to release more than 160 unique products. And like we said in the...
Steve's breakdown: Bold Rock Hard Cider is now owned by Artisanal Brewing Ventures and they don't even have a website. There's your starting point! NELLYSFORD, VA: One day after New...
Steve's breakdown: Bud Light Seltzer is a ridiculous name and I have no idea why they think the Bud Light brand can carry this launch when the beer that's called...
Steve's breakdown: The makers of Fat Tire beer just got bought by a subsidiary of Kirin. We'd say there will be a substantial cash infusion and with New Belgium's brewing...
Steve's breakdown: You can see the beer brands below and now Anheuser-Busch has 100% of the company. As you may remember, "Bud" said it was not going to buy out...
Steve's breakdown: Molson Coors might be cutting jobs and closing one of their headquarters but the move into coffee & tea beverages represents huge opportunities with brands like Bhakti Chai...
Steve's breakdown: "Alaskan Brewing to Release Hard Seltzer" is the headline. Now call Dave Wilson and make it happen. JUNEAU, AK: Alaskan Brewing Co. has produced award-winning craft beer since their...
Steve's breakdown: They barely say the work "Scotch" in any PR releases. Maybe that's the nut they need cracked. I mean, they are bourbon people!! LOUISVILLE, KY: Having been rolled...
Steve's breakdown: Corporations are the dumbest animals and that's why we love it because there's going to be a couple of beer brands going into review after MolsonCoors figures what...
Steve's breakdown: "Ninkasi Parent Company Legacy Breweries Acquires Aspen Brewing, Laurelwood Brewing" is the headline and you know somebody is going to be calling ad agencies. Why not call them...
Steve's breakdown: So three Colorado breweries have merged and they are combining all marketing efforts. The new company is Brewer’s Co-Hop and Sarah Nelson is the marketing manager. Between the...
Steve's breakdown: Lairds Applejack is about to get its ass kicked by Jack Daniel's Tennessee Apple if they don't do something quick. The company has ties back to the Continental...
Steve's breakdown: Avi Dan over at Avidan Strategies is handling the pitch so get your credentials over there if you haven't already. Remember, Avi used to drive a tank once...
Steve's breakdown: That's because Brown-Forman started a multi-brand review in July via AAR. (see below) Worth checking out . . . LOUISVILLE, KY: US drinks group Brown-Forman has appointed Matias...
Steve's breakdown: Well, MillerCoors is going to give their lower-calorie Miller64 another try. I'm not feelin' confident but maybe you have some ideas that'll get it over the finish line....
Steve's breakdown: If you're in an agency network, there's no way you're not in this pitch in some way. Make sure your slice is bigger than planned. Call Headquarters! LONDON,...
Steve's breakdown:The Consorzio del Vino Nobile di Montepulciano is the client and Max de Zarobe at uscom@consorziovinonobile.it is the contact. Vino-Nobile-di-Montepulciano-RFP Link MONTEPULCIANO, Italy: The Consorzio del Vino Nobile di Montepulciano,...
Steve breakdown: Heaven Hill Brands to acquire Black Velvet Canadian Whisky, the second-largest selling Canadian whisky in the world. We smell a global ad review brewin'. Max L. Shapira, president...
Steve's breakdown: If you've got retail experience, this 170 location liquor retailer might be the ticket into the spirits category. Here's the deal: BevMo! Names Former Marketing Executive at Amazon...
Steve's breakdown: AB InBev is introducing Natural Light Seltzer later this month in a bid to attract college-age fans of Natural Light, according to The Wall Street Journal. NEW YORK, NY: The new...
Steve's breakdown: . . . finding their next CMO. nough said. Here's the job description. GRAND RAPIDS, MI: The Company Mike Stevens and Dave Engbers both had steady jobs when...
Steve's breakdown: Anheuser-Busch InBev acquires Platform Beer Co. and the owners couldn't be happier. And you know what happy brewers are? Happy pitchees . . . Oh, and the group:...
Steve's breakdown: Seem Bacardi is seeking a new CMO. Know someone great for the job and great for your agency? Patrón and Grey Goose are the brands that are now...
Steve's breakdown: We're talking "performance beer" here folks and we got the brands that are getting into it. Sufferfest, SeaQuench Ale & Upside Dawn are just the beginning. Check it...
Steve's breakdown: . . . which is not often. Why? Lagunitas is the third large beer company to name a new CMO in the last seven months. In January, MillerCoors...
Steve's breakdown: Creativebrief is handling the Guinness pitch so make sure your credentials are up to date over there. It looks close to closed but with the right juice, you...
Steve's breakdown: If they want to make Fat Jewish's Babe Wine the Bud Light of wine, as Josh Ostrovsky told Bloomberg, they are going to have to hire an agency. No...
Steve's breakdown: Having the CMO job description of a potential client is like having a roadmap to your pitch. So here ya go. . . ARMADA, MI: The Blake’s Hard...
Steve's breakdown: With the deep pockets of Brown-Forman now jumping headfirst into the gin category, we expect them to put significant marketing dollars behind Fords Gin. Simon Ford is the...
Steve's breakdown: E. & J. Gallo Winery is bringing back Bartles & Jaymes wine coolers and it doesn't look like they have an agency to do the work yet. Stephanie...
Steve's breakdown: Check out this headline: Brewery Boss Resigns After Branding Non-Alcoholic Beer 'Gay Lemonade' Yeah, this happened during Pride month! We've been saying for years brewers just don't "get...
Steve's breakdown: Harpoon beer is looking for a CMO, a job I thought would never be open. But anyway, they do some crazy stuff marketing wise so this could be...
Steve's breakdown: "Beer Archaeologists Are Reviving Ancient Ales With Some Strange Results" is the headline and Avery Brewing is the client making it happen. Yeah, how much cash could they...
Steve's breakdown: You don't see RFPs handed out for a tequila brand but here ya go. The materials come from and go to their CEO, Neil Grosscup, at ngrosscup@tanteospirits.com and mena@tanteospirits.com....
Steve's breakdown: So Milwaukee Brewing has a new CEO and the founder taking on marketing. Do ya think this guys going to review everything the marketing department has done. I...
Steve's breakdown: The new work coming out of The Glenlivet team has not been seen and might have some opportunities in there but look beyond that since they're in such...
Steve's breakdown: With Boston Beer Company and Dogfish Head merging, do you think Dogfish Head will finally hire an agency? (Watch the two owner getting interview) I mean, Boston Beer...
Steve's breakdown: Kirin Holdings-Owned Lion Group has hires Simon Thorpe to lead their US craft beer unit and we expect lots of brewery purchases because they don't own any craft beers....
Steve's breakdown: Constellation Brands buys majority stake in Nelson’s Green Brier Distillery and we smell a smokey yet nutty advertising review. Andy and Charlie Nelson are the brothers who found...
Steve's breakdown: Mammoth Brewing & Great Basin Brewing say they will be combining marketing efforts which could spark a serious ad review. As of right now, they are both, how you say,...
Steve's breakdown: Wine brands like Clos du Bois, Mark West, Arbor Mist, Cooks, Black Box, Wild Horse and Ravenswood will soon be looking for new representation because they're moving to...
Steve's breakdown: It's about freaking time a company like Diageo came to their senses and figure this one out. So get with the program with your indy-self and make some...
Steve's breakdown: We're talking about Anheuser-Busch InBev Globally rebranding as Budweiser Brewing Group like they did in the UK & Ireland. Our thinking is if you were to get on...
Steve's breakdown: . . . and this is the one right now. (think Yellow Tail years ago) We are talking about Alloy Wine Works. They are making canned wines with...
Steve's breakdown: Just like the Professor & MaryAnn, these leads are as important as all the others. These just don't need any introduction. Stryve Biltong Appoints Jaxie Alt as First...
Steve's breakdown: Boston Beer took their time finding their new CMO and it's probably because they want to do something very specific. Does ya thunk it means advertising? BOSTON, MA:...
Steve's breakdown: Here's our prediction from this winter: https://ratti-report.com/industry-boozebeerwine/vodka-brand-gets-new-marketing-chief/ The story below is the announcement of the account winners. (both Ratti Report readers) CORAL GABLES, FL: Interpublic's MullenLowe has added...
Steve's breakdown: Sometimes it's just good to get the lay on the land. Your Welcome! Top 50 Craft Brewing Companies: View these on the map below Rank Brewery Name City...
Steve's breakdown: Campari Group has opened its new North America base in New York. What's that going to do to their west coast ad agency roster? I mean, who likes...
Steve's breakdown: It's not what you think cause it's good for dogs but we think they have something that could be ridiculously fun & successful with the right marketing. Up...
Steve's breakdown: They've got it goin' on over at Stillhouse Spirits but how far can G-Easy and their events take them? It's great that they're in select Duty Free Americas...
Steve's breakdown: Saugatuck Brewing & Gonzo’s BiggDogg Brewing are merging and we think they would make a great first beer client for a hard working agency. What do you think?...
Steve's breakdown: On January 21st our logged-in headline boldly read: Coors Light Review Prediction. We hope you made all the proper moves back than because IT IS ON!! From Crain's...
Steve's breakdown: E&J Gallo will now handle Gruppo Montenegro spirits portfolio in the US and you know they will be reviewing all advertising for the American audience so jump on it....
Steve's breakdown: Cannabiniers is on a mission to become a major player in the craft brewing business and you can be on the grand floor of this endeavor with the right pitch....
https://www.youtube.com/watch?v=RxZB3f0TK8U Steve's breakdown: Sierra Nevada just made their first-ever acquisition and we think it's Miller-Time to pitch Sufferfest Beer Company. Caitlin Landesberg is the founder of Sufferfest & Jeff White at...
https://www.youtube.com/watch?v=LkHvj_KEHBk Steve's breakdown: Bud Light's Corn Syrup spot was amazing and it pissed-off a lot of The Corn Lobby but it probably educated the entire nation. I mean, who knew...
https://www.youtube.com/watch?v=yqvkc7KwlRk Steve's breakdown: Hopefully the new boss is going to settle down a few brands. Take Three Olives vodka. Ten years ago it was about Show us your "O" face...
Steve's breakdown: Americans Drank Less Alcohol Again in 2018 according to a IWSR report and their president, Brandy Rand. She's the one who has the report or you can buy it at their website....
https://www.youtube.com/watch?v=x0_bI0DSWL0 Steve's breakdown: Jeff White, Sierra Nevada's new CEO, has huge goals to hit but without new distribution how will he hit his numbers? One Word: Advertising! Here's his email: jeff.white@sierranevada.com...
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