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Steve’s breakdown: When Johnnie Walker launched Jane, we knew the end was near. Here’s our prediction. Below that are the details of this review. Dead on Arrival: Jane Walker Scotch...
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Steve’s breakdown: Back in January we reported that we (AKA RR) thought Kahlúa Liqueur would probably be reviewed because of management & creative reasons and now here we are today. Make...
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Steve’s breakdown: As you can see at the bottom of this post, we were so all over this review! It might have taken a while for it to happen but...
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Steve’s breakdown: Stoli has launched super-premium Se Busca Mezcal. They have an artist’s work for the launch what what about real advertising? NEW YORK, NY: Today, Stoli Group announced the launch...
Steve’s breakdown: The THC-infused craft beer company, CERIA Beverages, hasn’t even finished their website but they have a new CMO who’s been at Coca-Cola and MillerCoors. Sounds like they are thinking big but...
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Steve’s breakdown: The brands include 10 Barrel Brewing, Blue Point Brewing, Breckenridge Brewery, Devils Backbone Brewing, Elysian Brewing, Four Peaks Brewing, Golden Road Brewing, Goose Island, Karbach Brewing, Veza Sur...
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Steve’s breakdown: That’s what MillerCoors will do if they no longer brew, package and ship Pabst Brewing Company’s beers. We’re talking PBR, Old Milwaukee, Colt 45, Rainier, Schlitz, Schmidt’s, Schaefer...
Steve’s breakdown: In February we said there was a “Once in a decade chance to pitch” The Boston Beer Company and here we are with the announcement that they just...
Steve’s breakdown: After 50 years, Brown Forman is relaunching King of Kentucky Bourbon. Really? King of Kentucky? Bourbon? Think of all the other bourbons Brown-Forman sells. Think of the audacity...
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Steve’s breakdown: They say they are giving the Blue Moon account to a rooster shop so if you’re a preferred vender of MillerCoors or Molson Coors, jump on it!!!! If not,...
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Steve’s breakdown: All these brands+ just got a new CMO. Pick one and go: Beers Corona Extra, Corona Light, Modelo Especial, Negra Modelo and Pacifico — Wines Robert Mondavi, Clos...
Steve’s breakdown: Lots of movement over at Brown-Forman and we suspect most of their brands, except for Jack Daniels, could be worth a look. Finlandia vodka comes to mind. LOUISVILLE, KY: American...
Steve’s breakdown: Heineken Is Conducting a Market-by-Market Review of Its Global Media Business and and it looks like Publicis Groupe’s Starcom Worldwide and Dentsu’s Dentsu Aegis Network are automatically in...
Steve’s breakdown: Bob Dylan’s knock, knock, knockin’ on Heaven’s Door whiskey is a great idea. They’re using Bob’s metal artwork as inspiration. Our question is after the launch next month, then what?...
Steve’s breakdown: The Beer Wars are only getting more intense and if you’re not taking sides, Start! That’s where the real cheesecake is. Check out what Pete Coors had to...
Steve’s breakdown: Diageo has a new CMO in Ed Pilkington and a new president of U.S. Spirits & Canada in Claudia Schubert. Which of the featured brands will be affected by the new leadership...
Steve’s breakdown: Broken Shed Vodka has got a new CMO and EVP of Business Development on top of skyrocketing sales. Now the plan is to go National and that’s where you come...
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Steve’s breakdown: It’s Hard Seltzer. I even did some personal local research on this one. I asked every bartender and booze store in town and these Hard Seltzers are what’s...