Sliding Beer Sales Needs New Advertising

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Late Night RFPs

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NYC Beer has an Advertising Opening

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Beefeater gin account looks ready to shake

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Launching Nonalcoholic Lager with no Agency

Steve’s breakdown: Molson Coors Brewing is going to launch a yet-unnamed nonalcoholic brand and there’s no word on who’s doing the advertising. In fact, I don’t think Molson has an agency. Call both...

Brewery Acquisition = Brand Expansion

Steve’s breakdown: And brand expansion means more advertising. Epic Brewing bought Telegraph Brewing Company and the plan is to blow Telegraph out. Obviously they are talking about output but they’re going to need smart...

Turning water into wine

Steve’s breakdown: SodaStream‘s next trick is turning water into wine but here’s the thing: it’ll only be available on SodaStream’s online shop in Germany. We think this is going to take off...

Launching Bourbon Brand with Big Backing

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Sicilian Wine Brand Gets Big Ad Pockets

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Mexican liqueur brand to revamp advertising

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A New Client Category is born on Election day: WEED

Steve’s breakdown: There are real grown-up cannabis client in Washington and Colorado states and New Jersey & Virginia are next. So call your “connection” and get in line STATEWIDE, NJ: New...

Breweries: The Category that scored Election Day

Steve’s breakdown: Whether you agree with Tuesday’s election results or not, it was a good day for Breweries & Brew pubs. So start doing the research in your neck-of-the-woods and...

Six Spirit Brands to get Marketing Makeover

Steve’s breakdown: The brands include Angel’s Envy, St. Germain, Banks Rum, Santa Teresa, Fecundo Rum Collection, and Lebon. All of which are with Bacardi and now have a new President based...

Massive Player Enters Marijuana Business

Steve’s breakdown: The company that brings you Corona & Modelo beers just invested $191 Million into Canopy Growth Corporation. That, my friends, is the birth of an advertising account. Be first in...

Another Scotch whisky is coming to America: Advertising?

Steve’s breakdown: Stoli is the company and Loch Lomond is the brand. Brian Cox, the chief marketing officer, says the brand will “compete with Bourbon, Irish and Canadian whiskies and thereby recruit...

Two small beer brands are ready for your call

Steve’s breakdown: Good People Brewing & Avondale Brewing are now joined-at-the-hip but both will continue as separate brands. Michael Sellers is a co-owner of Good People (205) 286-2337) and Taylor Lander is...

Two brand booze client is finally ready for your call

Steve’s breakdown: We’ve been waiting on Beach Whiskey to get their ducks in-a-row and we think it’s time to pounce. Brands include Beach Whiskey and Harvest Vodka, which they bought from...

Big Booze get new CEO & CMO

Steve’s breakdown: The moves at Bacardi are John Burke, 51, becomes global chief marketing officer of Bacardi and president of Bacardi Global Brands Ltd and Mahesh Madhavan has taken over as CEO....

A Bit of a Shake-Up in the Rum Biz

Steve’s breakdown: Bacardi has shaken things up over at the family business. If you’re in the biz of booze you might want to look into the situation. HAMILTON, Bermuda: Bacardi Limited, the...

All the beer brands you want hires CMO

Steve’s breakdown: The brands include Pabst Blue Ribbon, Ballantine IPA, Lone Star, Rainier, Schlitz, Old Style, National Bohemian, Stag, Stroh’s, and Old Milwaukee. LOS ANGELES, CA: The executive shuffle at Pabst...

A Miller account you might want to look into

Steve’s breakdown: Two Hats is the brand and it’s another fruit based line. The launch hasn’t happened yet so there may be still time. to get in there. David Kroll, MillerCoors’...

Bourbon distillery to launch their own brand

Steve’s breakdown: The most important line of this article is: Bardstown Bourbon . . . noted that it intends to have its own Bourbon, whiskey and rye brands ready for market...

An E. & J. Gallo Lead

Steve’s breakdown: Germain-Robin is the brand Gallo just bought and we suspect they’ll be putting some cash behind this luxury brandy. Be the one who gets that cash. MODESTO, CA: E. & J....

Brewing Company gets new owner with deep pockets

Steve’s breakdown: Cold Spring Brewing Company is the forth beverage company Brynwood Partners has bought which include Juicy Juice, Sunny Delight and Daily’s Cocktails. Looks like a great time to check in...

Craft beer sure to go into review

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Gallo account review prediction

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Great white north beer lead

Steve’s breakdown: We don’t usually cover Canada but what the hell. Give the new Molson Coors CMO a ring and call him a hoser. It’ll work – trust me. ETOBICOKE,...

Another wine to pitch at Constellation

Steve’s breakdown: Schrader Cellars is the winery and if you’re new to the category, this could be a great introduction. CALISTOGA CA: Constellation Brands has paid approximately $60 million when it purchased...

Email Now: Lime-A-Rita in review with an RFP

Steve’s breakdown: Typical late Friday in the summer agency review announcement. Looks like you have to go straight to the client. Try Ms. Selena Kalvaria at selena.kalvaria@anheuser-busch.com. She’s a senior director...

Launching a “Siberian” vodka

Steve’s breakdown: Take a look at the spot featured here. Need I say more. Roman Gazine is the CEO and can be reached at contact@taigashtof.com DUBLIN, Ireland: Taiga Shtof vodka New vodka...

Brewing company gets deep pockets

Steve’s breakdown: Tin Man Brewing Company is now owned by Neace Ventures and it looks like they’ll be putting real money behind the brand. The brewery number is 812 618 3227. The Neace...

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