What did this guy do wrong & how you can profit

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Vodka Account Review

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Another batch of Hard Seltzer to Launch

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3 Words: Non-Alcoholic Beer

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Campaign Idea: Trial by Public Opinion in Beer Biz

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The right guy to launch THC brew

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19 booze brands will be changing agency hands

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Account review we predicted 5 years ago

Steve’s breakdown: As you can see at the bottom of this post, we were so all over this review! It might have taken a while for it to happen but...

Triple Brewery Lead

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Small Coors Light Lead

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Time to pitch an Irish whiskey

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A new tequila needs an agency

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Launching Vodka and Gin Brands requires agency

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Birth of a new beer account

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Global Beer Pitch

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Another Star – Another Booze Launch

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A Small Beer Account Review is still a Beer Account

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Another Tequila gets Another Star for you to Pitch

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Single malt whiskey is ready for your call

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Small RFPs for Slow Times: Somebody, Help Me!!

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Winos win with wine by mail & new CMO

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“Unleashing the potential of our iconic brands”

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THC Soda Company is on a Silicon Valley investing high

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Cannabis Cocktail Launch

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A MillerCoors Brand Without an Agency

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5 Advertisers with new Marketing Leadership

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99 Problems

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If there was ever a time to contact Miller . . .

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Texas Brewery will Seek Expansion Marketing

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Vodka brand gets new marketing chief

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Wine Label Launches Today: Advertising?

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We Got a Rum to Pitch

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Global Shake-up could Shake-out a beer client or two

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New Mezcal Launches: Ad agency?

Steve’s breakdown: Stoli has launched super-premium Se Busca Mezcal. They have an artist’s work for the launch what what about real advertising? NEW YORK, NY: Today, Stoli Group announced the launch...

Beer/Weed/Lead

Steve’s breakdown: The THC-infused craft beer company, CERIA Beverages, hasn’t even finished their website but they have a new CMO who’s been at Coca-Cola and MillerCoors. Sounds like they are thinking big but...

Time to call this $50 million beer account

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12 beer brands have a new life

Steve’s breakdown: The brands include 10 Barrel Brewing, Blue Point Brewing, Breckenridge Brewery, Devils Backbone Brewing, Elysian Brewing, Four Peaks Brewing, Golden Road Brewing, Goose Island, Karbach Brewing, Veza Sur...

Major Beer Brand Needs a Savior

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How to kill 20 American beer brands

Steve’s breakdown: That’s what MillerCoors will do if they no longer brew, package and ship Pabst Brewing Company’s beers. We’re talking PBR, Old Milwaukee, Colt 45, Rainier, Schlitz, Schmidt’s, Schaefer...

I Smell a New Coke moment coming in Kentucky

Steve’s breakdown: After 50 years, Brown Forman is relaunching King of Kentucky Bourbon. Really? King of Kentucky? Bourbon? Think of all the other bourbons Brown-Forman sells. Think of the audacity...

Can You Do Better Than This?

Steve’s breakdown: They say they are giving the Blue Moon account to a rooster shop so if you’re a preferred vender of MillerCoors or Molson Coors, jump on it!!!! If not,...

Four Booze Brands to get Bumped: Ad Review Expected

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Part of Starcom Worldwide or Dentsu Aegis Network?

Steve’s breakdown: Heineken Is Conducting a Market-by-Market Review of Its Global Media Business and and it looks like Publicis Groupe’s Starcom Worldwide and Dentsu’s Dentsu Aegis Network are automatically in...

Staying above the table in celebrity booze

Steve’s breakdown: Bob Dylan’s knock, knock, knockin’ on Heaven’s Door whiskey is a great idea. They’re using Bob’s metal artwork as inspiration. Our question is after the launch next month, then what?...

Which of These do you Fancy?

Steve’s breakdown: Diageo has a new CMO in Ed Pilkington and a new president of U.S. Spirits & Canada in Claudia Schubert. Which of the featured brands will be affected by the new leadership...

How to ride the new wave in Beer is Clear

Steve’s breakdown: It’s Hard Seltzer. I even did some personal local research on this one. I asked every bartender and booze store in town and these Hard Seltzers are what’s...

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