Love Italian Wine? Then we gotta PR review for you

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Steve's breakdown:The Consorzio del Vino Nobile di Montepulciano is the client and Max de Zarobe at uscom@consorziovinonobile.it is the contact. Vino-Nobile-di-Montepulciano-RFP Link MONTEPULCIANO, Italy: The Consorzio del Vino Nobile di Montepulciano,...

Global Whiskey Lead probably Heading for Ad Review

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Steve breakdown: Heaven Hill Brands to acquire Black Velvet Canadian Whisky, the second-largest selling Canadian whisky in the world. We smell a global ad review brewin'. Max L. Shapira, president...

Here another way to get in the booze biz

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Steve's breakdown: If you've got retail experience, this 170 location liquor retailer might be the ticket into the spirits category. Here's the deal: BevMo! Names Former Marketing Executive at Amazon...

Launching another hard seltzer but this one has cash

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Steve's breakdown: AB InBev is introducing Natural Light Seltzer later this month in a bid to attract college-age fans of Natural Light, according to The Wall Street Journal. NEW YORK, NY: The new...

Digital review with search consultant

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Steve's breakdown: Creativebrief is handling the Guinness pitch so make sure your credentials are up to date over there. It looks close to closed but with the right juice, you...

Selling wine like beer = new agency

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Steve's breakdown: If they want to make Fat Jewish's Babe Wine the Bud Light of wine, as Josh Ostrovsky​ told Bloomberg, they are going to have to hire an agency. No...

Brewery Seeks CMO, possibly agency

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Steve's breakdown: Harpoon beer is looking for a CMO, a job I thought would never be open. But anyway, they do some crazy stuff marketing wise so this could be...

A Very Rare Tequila RFP

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Steve's breakdown: You don't see RFPs handed out for a tequila brand but here ya go. The materials come from and go to their CEO, Neil Grosscup, at ngrosscup@tanteospirits.com and mena@tanteospirits.com....

Brewing Co. founder demoted to Marketing Chief

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Steve's breakdown: So Milwaukee Brewing has a new CEO and the founder taking on marketing. Do ya think this guys going to review everything the marketing department has done. I...

Time to sip around Pernod Ricard

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Steve's breakdown: The new work coming out of The Glenlivet team has not been seen and might have some opportunities in there but look beyond that since they're in such...

Tennessee Whiskey you need to represent!

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Steve's breakdown: Constellation Brands buys majority stake in Nelson’s Green Brier Distillery and we smell a smokey yet nutty advertising review. Andy and Charlie Nelson are the brothers who found...

California + Nevada Breweries = New Account

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Steve's breakdown: Mammoth Brewing & Great Basin Brewing say they will be combining marketing efforts which could spark a serious ad review. As of right now, they are both, how you say,...

Wishing on the biggest rebrand on the planet

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Steve's breakdown: We're talking about Anheuser-Busch InBev Globally rebranding as Budweiser Brewing Group like they did in the UK & Ireland. Our thinking is if you were to get on...

“And the rest” … of the leads you need

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Steve's breakdown: Just like the Professor & MaryAnn, these leads are as important as all the others. These just don't need any introduction. Stryve Biltong Appoints Jaxie Alt as First...

Reminder we forecast ad reviews: This time it was Grey Goose Vodka

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Steve's breakdown: Here's our prediction from this winter: https://ratti-report.com/industry-boozebeerwine/vodka-brand-gets-new-marketing-chief/ The story below is the announcement of the account winners. (both Ratti Report readers) CORAL GABLES, FL: Interpublic's MullenLowe has added...

Two Michigan Breweries Make One Sweet Client

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Steve's breakdown: Saugatuck Brewing & Gonzo’s BiggDogg Brewing are merging and we think they would make a great first beer client for a hard working agency. What do you think?...

As we predicted: Big Beer Brand goes into Review

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Steve's breakdown: On January 21st our logged-in headline boldly read: Coors Light Review Prediction. We hope you made all the proper moves back than because IT IS ON!! From Crain's...

The Birth of a Beer Account

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Steve's breakdown: Cannabiniers is on a mission to become a major player in the craft brewing business and you can be on the grand floor of this endeavor with the right pitch....

Booze Brands have new Boss to Balance the Boat

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https://www.youtube.com/watch?v=yqvkc7KwlRk Steve's breakdown: Hopefully the new boss is going to settle down a few brands. Take Three Olives vodka. Ten years ago it was about Show us your "O" face...

New brewery CEO might need grown-up agency to reach goals

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https://www.youtube.com/watch?v=x0_bI0DSWL0 Steve's breakdown: Jeff White, Sierra Nevada's new CEO, has huge goals to hit but without new distribution how will he hit his numbers? One Word: Advertising! Here's his email: jeff.white@sierranevada.com...

Beer brand review prediction

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Steve's breakdown: MillerCoors hires Kraft Heinz brand leader as chief marketing officer and the plan is to move "quickly to get Coors Light back onto a solid footing. The brand is at...

19 spirits brands now with no representation

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Steve's breakdown: Sazerac now owns Georgi, Majorska, Llord’s, Alexis, Alexi, Black Prince, Blansac, Caribaya, Carnaby’s, Clyde’s, Devil Springs, Donegal, Dorado, Duncan’s, Little John, McColl’s, R.J. Hodges, Sir Francis and Wild Flame....

What did this guy do wrong & how you can profit

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Steve's breakdown: Diageo is accused of running extensive, noncompliant Ciroc influencer campaign. Maybe it's time to add a guiding hand to the mix? NORWALK, CT: Truth in Advertising (TINA) has filed a...

Vodka Account Review

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https://www.youtube.com/watch?time_continue=5&v=vVJl3Py8vRA Steve's breakdown: Ted getting fired doesn't feel right but it just might happen. NORWALK, CT: Yesterday we noted that U.K. beverage giant Diageo had launched a global creative review for the...

Here’s one we called: Johnnie Walker in Global Review Right Now

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Steve's breakdown: When Johnnie Walker launched Jane, we knew the end was near. Here's our prediction. Below that are the details of this review. https://ratti-report.com/blood-in-the-water/dead-arrival-jane-walker-scotch/ NORWALK, CT: Diageo has launched...

Another batch of Hard Seltzer to Launch

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https://www.youtube.com/watch?v=JEMmvgr2fEI Steve's breakdown: And there's no agency of record to do the work. Try Mr. Chad Melis at chad@oskarblues.com & (720) 273-8888 or Mr. Dave Taylor dave@oskarblues.com. They are both...

3 Words: Non-Alcoholic Beer

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Steve's breakdown: We've said for years advertising non-alcoholic beer takes a different mindset and we believe both Heineken and Pabst should hire separate agencies for their coming launches. First thing they...

The right guy to launch THC brew

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Steve's breakdown: For all those who love to drink but can't, Keith Villa, inventor of Blue Moon Belgian Wheat is here to the rescue with the launch of CERIA Brewing Co. Say no...

19 booze brands will be changing agency hands

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Steve's breakdown: Sazerac is the company taking over brands such as Seagram’s VO, Seagram’s 83, Seagram’s Five Star, Myers’s, Parrot Bay, Romana Sambuca, Popov, Yukon Jack, Goldschlager, Stirrings, The Club, Scoresby,...

Account review we predicted 5 years ago

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Steve's breakdown: As you can see at the bottom of this post, we were so all over this review! It might have taken a while for it to happen but...

Triple Brewery Lead

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Steve's breakdown: Artisanal Brewing Ventures, the family office-backed holding company formed in early 2016 via the merger of Victory Brewing and Southern Tier Brewing, announced the acquisition of New York-based Sixpoint...

Small Coors Light Lead

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Steve's breakdown: So the CEO of MillerCoors is talking about getting "Coors Light Back On Track" with hitting Americans with the old "the world's most refreshing beer" strategy and changing the...

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