Industry: Consumer Services

Whoops! Gross creative alert!

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Great growth potential client gets CMO

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YUGE Delivery Account In The Making!

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Two new CMOs you Might Want to Call

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Client Needs a Cheaper Agency: Stat!

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Vacant Marketing Positions to look into

Steve’s breakdown: Here’s a quick list of marketing positions you might want to check into. Maybe you know someone for a spot or maybe you’re looking for an excuse to call one of these companies. Job Vacancies Executive Director, Chief Marketing Officer Lenovo Chicago, IL Global Head (CMO) of Print Marketing HP Palo Alto, CA […]

Car Service in Review

Steve’s breakdown: Fair is the company and The Burnett Collective is handling the pitch so make sure your creds are up to date over there. Good Luck! SANTA MONICA, CA: Upstart vehicle subscription brand Fair has launched an agency review as it prepares to go national and boost its marketing spending. The brand, whose investors include BMW, […]

Help fill this Uber position, win a client

Steve’s breakdown: We’ve said for year is you can help a client fill a marketing position, there’s a good chance you’ll get the account. This one is for UberEats The job description is below. SAN FRANCISCO, CA: Company Description Uber Eats is the food delivery brand within Uber and launched as its own app in […]

$12 million Salon Chain in Review

Steve’s breakdown: Great Clips is the client and Ark Advisors is the search consultancy that’s handling the review so make sure your credentials are up to date over there! MINNEAPOLIS, MN: Great Clips, which describes itself as the world’s largest salon brand, is in the midst of a review of its North America media buying and planning account, […]

Job site company is turning up the heat on digital marketing

Steve’s breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding for career sites: Dice, eFinancialCareers and ClearanceJobs. We suspect spending in those areas will grow as well as the company taking a second look at their present agency roster. NEW YORK, NY & DENVER, CO: DHI Group, Inc. (NYSE: DHX) announced today it […]

Into a Cigar Account?

Steve’s breakdown: CigarClub.com just hired an advertising savvy exec as CMO and we suspect she’ll be taking this 2 year old onto the next level. That’s going to take a savvy agency. TAMPA, FL: Monthly cigar box subscription company CigarClub.com has hired industry veteran Shanda Lee as its new chief marketing officer. Lee has more than 20 […]

Here’s a good idea: Put a booze hound behind the CMO wheel of a driving client

Steve’s breakdown: Sometimes I just can’t. I just can’t understand what some companies are thinking. Even though Uber has seemed to sober-up from the days before Dara Khosrowshahi, they bring in a Jim Beam marketer. Okay, so here we are. They can’t keep on airing the CEO talking about how they have changed. They’re eventually going […]

Another reason to pitch Lyft

Steve’s breakdown: Last week we told you about the funding Lyft received now we have another reason to call a Lyft. They just bought Motivate. The company that runs Citi Bike’s in New York City. SAN FRANCISCO, CA: The Big Apple’s blue bikes are going pink. Ride-share app Lyft announced Monday that it’s buying Citi Bike’s parent […]

Another potential food client comes to America

Steve’s breakdown: HelloFresh has big goals and we all know big retail goals require big advertising plans. Say hello and see what’s what. NEW YORK, NY: HelloFresh will start selling meal kits in grocery stores, part of a larger trend in the online meal prep and delivery business. In a statement released Sunday, HelloFresh said […]

Iconic logistics company is due for an agency change

Steve’s breakdown: UPS just brought in a new CMO which is on top of another CMO they promoted last year. Couple that with the fact they haven’t had an agency review in almost ten years and this account could get interesting real soon. ATLANTA, GA: UPS (NYSE: UPS) today appointed Kevin Warren to the position of Chief […]

3 Words: American Kennel Club

Steve’s breakdown: That’s who’s trying to corner the market in doggie day care. Manhattan is their main market now but we see this spreading to every city so if you’re a dog person, AKC Canine Retreat is the client. James Tysseling is the chief operating officer. NEW YORK, NY: The next big real estate deals are […]

12 million members and nobody’s buying: DM Lead!

Steve’s breakdown: SilverSneakers is the big brand here and they need to activate some members. Can You Say Direct Marketing? Mr. Arra Yerganian is the new Chief Brand Officer and Donato Tramuto is the CEO. FRANKLIN, TN: Fitness program marketer Tivity Health has hired the top marketer from a $13 billion hospital system in California to be its […]

Jumping in the Job Game with 2 Feet & a Marketing Chief

Steve’s breakdown: Between Indeed and LinkedIn, premium services like TheLadders has to step up their efforts and hiring this marketing chief is a positive start. Now they should get rid of that ad agency that’s been hanging around for 8 years (Stein) and really start anew! NEW YORK, NY: Ladders, Inc., today announced the appointment of […]

Time to get into the match making game!

Steve’s breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to win the fight. Well, they are a little bit. Tinder bought the URL https://tinder.com/bumble which is just cheep. Which is the point, these folks are using lawyers and not public opinion which can be swayed by YOU. So get in the […]

3 Fast Growing Franchise Brands Get CMO

Steve’s breakdown: Buzz Franchise Brands is on the move so you might as well ride the wave of growth representing one or all of their businesses. Angela Zelda Paules is the CMO and Bridget Cardillo is the Digital Marketing Manager and they can be reached at [email protected] VIRGINIA BEACH, VA: Buzz Franchise Brands, parent company of Mosquito Joe, Pool […]

Account Review in Home Security

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Why pitch DineOutWith.Us?

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It’s always a good idea to approach a client when it’s hitting the fan

Steve’s breakdown: Yeah! Airbnb just lost its global marketing lead while it’s still looking for the replacement for their CMO. At least now you know who to call: The CEO. In fact, make it a very deliberate CEO-to-CEO phone call!! Brian Chesky at [email protected] or 415-800-5959 SAN FRANCISCO, CA: Airbnb‘s global marketing director, Alexandra Dimiziani, is […]

Launching delivery service with big budget backup

Steve’s breakdown: Shipt is the company and the deep pockets is Target. They are going to have to get the word out and there’s no word on who’s doing the advertising for the brand. BIRMINGHAM, AL & SAN FRANCISCO, CA: Target Corp. is moving quickly to leverage its $550 million acquisition of Shipt. The discounter announced that […]

Great Car Care idea/company seeks CMO that should include agency

Steve’s breakdown: CarAdvise markets its mobile care service to Auto Shops, Car Dealerships, Insurance companies and many more. Then those companies offer CarAdvise to their customers. It would be a great growth client that could get you into many more pitches via their partners. The CMO job description is below. Use it as a roadmap for […]

2 e-commerce grocery services combine to create ad account

Steve’s breakdown: Digital marketing is what’s needed at Instacart and Unata now that they are joining forces and it looks as if they are doing thing in-house. There’s another reason to say “HI!” SANFRANCISCO, CA & TONOTO, Canada: Dive Brief: Instacart is acquiring Unata, the fellow e-commerce and digital grocery services provider, according to a press release. The […]

Food biz loves agency folks but has no agency

Steve’s breakdown: Frozen food is back big time with the logic and service of Daily Harvest. Now they hired an agency guy from Laird + Partners to take on the CMO position. We think he’ll be looking for agency representation because Laird is just not the right agency. So make the introductions and get to work. NEW […]

If there was a time to pounce . . .

Steve’s breakdown: Rent-A-Center is talking about exploring “strategic alternatives” and they have had the same agencies since 2005 so – – – there you go. PLANO, TX: The chief executive of Rent-A-Center has stepped down—again. The rent-to-own retailer announced that Mark E. Speese has decided to resign as CEO. He has been replaced by Mitchell E. Fadel, […]

Health insurance technology platform’s new CMO

Steve’s breakdown: DIRECTV exec gets CMO job at GoHealth. Think, literally, direct marketing on this one. Hard core direct marketing. CHICAGO, IL: GoHealth, the leading health insurance technology and services platform, today announced that Mike Wallach has been named Chief Marketing Officer. Wallach will focus his initial efforts on building brand awareness and identifying new efficient growth drivers. […]

Delivery service just got an ad shot in the arm

Steve’s breakdown: Shipt was just bought by Target but will continue shipping for other retailers. This means the brand stays and the account will was likely grow and probably change hands. BIRMINGHAM, AL: The delivery wars keep ramping up, with the latest salvo being fired by Target Corp. In one of the largest acquisitions in its history, […]

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