Industry: Consumer Services

Reputation.com vetting folks for CMO

Steve’s breakdown: I find it hilarious that Reputation.com doesn’t have an inside track on a CMO. Anyway, as always, a CMO job description can be half your pitch. REDWOOD CITY, CA: The CMO is responsible for developing and executing a clearly defined marketing and communications strategy in a manner that supports business growth and enhances […]

CVS CMO gets delivered to Edible Arrangements

Steve’s breakdown: I’m not so jazzed about the campaign The Richards Group is doing and if the new guy, Rob Price, isn’t either, you could see a review. You be the judge. Check out the featured video. WALLINGFORD, CT: Rob Price, former SVP and chief marketing officer for CVS/pharmacy, has joined Edible Arrangements International, which delivers […]

The Tax biz’s first fatality: TaxACT seeks CMO

Steve’s breakdown: In addition to looking into TaxACT, checkout all the consumer tax services now that April 15th has come-and-gone. This is the season of Ad Agency and CMO firings in the tax biz. CEDAR RAPIDS, IA: TaxACT is a growing Internet and software company based in Cedar Rapids, Iowa that provides income tax preparation software […]

Comparethemarket.com-owner reviews £300m media account

Steve’s breakdown: Considering most of this business is wed-based it’s hard not to think this review is global. AAR is handling the pitch so make sure your creds are up to date. PETERBOROUGH, UK: BGL Group, the owner of Comparethemarket.com, has put the £300 million media account for Comparethemarket.com and four of its other businesses up […]

Domain name services finds new CMO & CFO

Steve’s breakdown: The new CMO, Kelly Johnson, is an ex-Microsoft exec and Rightside sells domains to consumers and businesses. KIRKLAND, WA: Rightside, the domain name services division of Demand Media (NYSE: DMD), today is pleased to announce the recent appointments of Tracy Knox as Chief Financial Officer (CFO) and Kelly Johnson as Senior Vice President […]

MobCraft’s launches 1st Crowdsourced Beer Platform

Steve’s breakdown: We love new ideas we wish our friends thought of. That’s exactly what we have here crowdsourcing beer. Look into it in your next of the woods. MADISON, WI: Unleash your inner brewmaster with MobCraft’s Crowdsourced Beer Platform, the first in the world. Submit ideas for beers you want brewed, then vote on a […]

uShip hauls in a new CMO

Steve’s breakdown: When ever a company gets on a reality show, we believe it means they are more open to a pitch. Then add the fact they just hired a CMO and it’s time to get on the phone. AUSTIN, TX: Online product shipping marketplace uShip Inc. has enlisted logistics industry veteran Richard Metzler as chief marketing officer. […]

MasterCard Media Mania Review: Didn’t we call this in July?

Steve’s breakdown: Documents have been sent out so I you haven’t gotten yours, it’s time to call the big-guns to get it done. BTW: Hopefully you were watching in July when we reported “MasterCard CMO Retires” and said to make contact back then. PURCHASE, NY: MasterCard has begun an agency review for its global media […]

Franchisor, Dwyer Group, signs up VP of Marketing

Steve’s breakdown: Their brands include Aire Serv, Glass Doctor, The Grounds Guys, Mr. Appliance, Mr. Electric, Mr. Rooter, and Rainbow International. Most of these are in the residential and commercial restoration and cleaning service business. WACO, TX: The Dwyer Group, a franchisor of seven service-based franchise brands, announced the appointment of Pamela D. Harper to the position […]

Great Clips cancels on Media Agency

Steve’s breakdown: Confirmed – Great Clips fired their media agency. Not confirmed – they might have reassigned the account. Also, will this change spark a creative review. We hope so because someone has to tell them their tag line needs help. MINNEAPOLIS, MN: The folks on the Spy line were spot-on as we’ve received confirmation regarding […]

LowCostTravelGroup lands new CMO

Steve’s breakdown: As you all know, the travel biz is a global one. Few play just within their neighborhood and that’s why we’re starting to cover travel leads from a worldwide perspective. Take LowCostTravelGroup for instance, they have offices all over the world but you know the United States is where the real “cheese cake” is. […]

Wendy Wu Tours appoints new marketing chief

Steve’s breakdown: For you smaller shops on the isle of Manhattan, this could be turned into a nice digital account. They are clearly doing advertising so give’m a call at 212-868-5800. NEW YORK, NY: Wendy Wu Tours has appointed long-haul product specialist Joe Sutcliffe as head of product and marketing. He joins from Bridge The World, […]

Edible Arrangements needs to feed growth w/ a new CMO

Steve’s breakdown: Finding a company a new CMO is the best way to get an inside track to an out-of-leftfield account so give it a try. And not-for-nothin’, their creative really needs some help. WALLINGFORD, CT: Edible Arrangements International is the leader in creating a variety of premium fresh fruit products, including fruit bouquets, chocolate dipped […]

Voxiva Hires Paul Argay as CMO

Steve’s breakdown: This company has a great idea that’s expandable to the globe. We see big growth potential so give the new guy a healthy “Congrats!” WASHINGTON, DC: Voxiva, Inc., a pioneer in interactive mobile health and wellness programs, announces the recent addition of Paul Argay to the newly-created position of Chief Marketing Officer. Mr. Argay is […]

Check Into Cash invests in 1st CMO

Steve’s breakdown: That is one catchy jingle but there’s lots of room for improvement. Plus we think their 1st CMO might be the person to hire their 1st AOR. CLEVELAND, TN: Barbara Wolf has joined Check Into Cash as the company’s first Chief Marketing Officer. Ms. Wolf previously served as vice president of Marketing and […]

TripAdvisor hires ad exec to handle advertising

Steve’s breakdown: Even though they hires two agencies in May to handle a fall campaign, they don’t have an agency-of-record. And neither are MDC shops which is where Anne Bologna just came from. Just sayin’ NEWTON, MA: After a 25-year career on Madison Avenue, Anne Bologna is headed to the client side. She’s been named VP-brand […]

Realtor.com promotes CMO

Steve’s breakdown: Though the “Find it First” campaign has been sucessful, the creative could use some help. And now with her new found power, Barbara O’Connor can hire a new ad agency. SAN JOSE, CA: Move, Inc., the leader in online real estate and operator of realtor.com®, today announced that Barbara O’Connor has been named chief marketing […]

Coupons.com cashes in on new CMO

Steve’s breakdown: The marketing mix for this account includes online and broadcast advertising, sponsorships, social media, affiliate, SEO, SEM, email, and publisher partnerships. Brands the new guy, Matthew J. Wisk, has worked on include MyPoints.com, Classmates.com, NetZero and Juno. MOUNTAIN VIEW, CA: Coupons.com Incorporated, a recognized leader in digital coupons, including online printable, pure digital and mobile […]

YMCA looks to sign-up CMO in Providence, RI

Steve’s breakdown: This might be a small potential account but if you do good, door will open throughout the organization. Remember “Got Milk”? PROVIDENCE, RI: The Chief Marketing Office serves as the strategic leader for the Association’s overall marketing and communication function. The CMO will formulate and direct the activities and operations of the marketing […]

CoverHound hunts down new CMO

Steve’s breakdown: They are saying CoverHound’s new CMO, Keith Moore, is a proven online lead generation pioneer. It sounds like a digital direct account to us. SAN FRANCISCO, CA: CoverHound, a technology startup that provides consumers with a smarter way to compare, buy and manage insurance online, today announced the appointment of Keith Moore to its […]

LifeLock steals new CMO from Intuit

Steve’s breakdown: The new guy, Seth Greenberg, was the Vice President, social, advertising, brand and digital strategy for Intuit. We think this particular lead matches up better with digital agencies. Just sayin’. TEMPE, AZ: LifeLock today announced that Seth Greenberg will be joining LifeLock as its Chief Marketing Officer effective July 22. In this role, he will continue […]

Vantage Deluxe World Travel in search of CMO

Steve’s breakdown: In a few words, this is a direct, digital and local advertising opportunity. Formally, their new CMO will be responsible for: Develop Brand Strategy, Lead Marketing Communications, Oversee Online Properties, Own the Direct Marketing platform & Lead a Dynamic Team of approximately 40 professionals. Here’s the job description: BOSTON, MA: Vantage Deluxe World Travel is a $300 million, […]

Western Union has a video project

Steve’s breakdown: They are looking for :30 video executions to be distributed online and through social channels. The creative brief can be downloaded at the link and the deadline is June 21, 2013. ENGLEWOOD, CO: Western Union is focusing on promoting the price action for Domestic Money Transfer, sending money across town or across the country, within […]

118 118 puts UK biz up for grab

Steve’s breakdown: “118 118, the directory enquiries business, is looking for a UK creative shop.” They had been using Brooklyn Brothers. LONDON, UK: The company is handling the process itself and began contacting agencies last week. The pitch is understood to be at the request for proposal stage. As part of the brief, 118 118 […]

$100 TurboTax Creative in Review

Steve’s breakdown: Select Resources International is handling the review so make sure your credentials are up to date over there. Here’s their number: 310-450-5777 SAN DIEGO, CA: As TurboTax emerges from the dust of a hyper-competitive tax-preparation season, the brand is already thinking about next year. TurboTax, a San Diego-based unit of Intuit, has contacted creative agencies—via a […]

Shell seeks first Global CRM agency

Steve’s breakdown: The customer relationship management account includes working on Shell’s loyalty-card service and possibly their Shell Drivers’ Club card. THE HAGUE, the Netherlands & HOUSTON, TX: The company has approached agencies directly about the business. It is thought that the selected shop will work across Shell’s loyalty-card service, which offers users money-off vouchers. It is understood […]

Storage Post Self Storage locks down new CMO

Steve’s breakdown: They’ve recently did a major rebranding of many locations and it seems advertising would be the next move after this new hire. So get in there. ATLANTA, GA: Storage Post Self Storage has appointed Carol O’Kelley as its chief marketing officer (CMO), reporting to CEO Bruce Roch. O’Kelley’s responsibilities include marketing strategy and operations […]

eBay’s next big move: eBay Now

Steve’s breakdown: eBay Now has been around for a while but it’s only in 3 cities. They plan to be everywhere and that’s going to take advertising. Skip down to the last paragraph for more details about the eBay Now. SAN JOSE, CA: John Donahoe may have rescued eBay from decline, but the e-commerce company has yet to […]

EZLinks Golf’s new CEO has big marketing plans

Steve’s breakdown: As we’ve said in the past, we only report new CEOs when they have a marketing background. That’s the case here with EZLinks Golf. Couple that with the fact they plan on selling tee-times on the site and this story equals a new business lead. CHICAGO, IL: EZLinks Golf, Inc., the world’s largest […]

ServiceMaster in flux: No CEO

Steve’s breakdown: The winds of change are blowing at ServiceMaster so check into it. ServiceMaster brands include Terminix, TruGreen, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. MEMPHIS, TN: Hank Mullany has resigned as chief executive officer of the ServiceMaster Co. John Krenicki Jr., a senior partner at the private equity firm Clayton, Dubilier & […]

Learning Care Group enlists new CMO

Steve’s breakdown: The new CMO is in charge of marketing for 900 schools within these 5 brands: Childtime, Children’s Courtyard, Montessori Unlimited, La Petite Academy and Tutor Time. NOVI, MI: Learning Care Group, Inc. announces that John Lichtenberg will join the organization as Chief Marketing Officer (CMO) effective today.  Learning Care Group provides early education and […]

iPawn hauls in new CMO

Steve’s breakdown: They just raised $4 million in investments. And now with the hiring of a CMO, it makes us think advertising is next. TYLER, TX: iPawn, a leading lender of low-interest, asset-based, online loans, today announced that Kfir Biton, former director of Consumer Marketing at Dragonfish, has joined their team as Chief Marketing Officer. Biton’s […]

RACV gears up for media review

Steve’s breakdown: For those who don’t know, RACV offers insurance, roadside assistance, finance, home services and travel. MELBOURNE, Australia: The Royal Automobile Club of Victoria is preparing to review its media arrangements. The review is likely to be called within the month, an RACV spokesman said, with around five agencies involved in the process. The incumbent […]

New SVP of Marketing pulls into AutoZone

Steve’s breakdown: The title of the new guy is senior vice president, marketing, customer satisfaction. That “customer satisfaction” part makes me think this is a direct marketing lead. MEMPHIS, TN: AutoZone Inc. has announced that Albert “Al” Saltiel has joined the company as senior vice president, marketing, customer satisfaction. Saltiel comes to AutoZone from Navistar International, where he was […]

Tom’s of Maine launches new plant-based toothbrush

Steve’s breakdown: These folks might be on the right track but they might need an good marketing idea. KENNEBUNK, ME: Tom’s of Maine, a maker of natural personal care products, has introduced its new Naturally Clean toothbrush. With a plant-based handle made from renewable castor oil plants instead of petroleum, the Naturally Clean toothbrush also […]

Reason to pitch that Plumbing Company in your area

Steve’s breakdown: Hear me out on this one. Plumbing companies advertise all the time. Big yellow page, digital and SEO clients Cottonelle and competing clients are spending tens-of-millions in advertising teaching consumers to use their wipes with toilet paper Mark my word, if people are flushing these wipes down the toilet, lots of plumbers are […]

Camping World & Good Sam are taking over!!

Steve’s breakdown: Camping World & Good Sam are on a monster road trip across America. Just in the month of March, they have announced an acquisition or expansion in Florida, Mississippi, Texas, Missouri, Georgia, Pennsylvania & California. Now is the time to get a hold of these folks and pitch! And you know they have […]

FamilyLeaf turns 1 year old

Steve’s breakdown: We think this is a great growth account to pitch. As far as we can tell, they are not represented as of yet. SAN FRANCISCO, CA: The problem with Facebook is that everyone is on it–even your mother. The social network brings worlds together that should never collide, like the drunken pictures from […]

Old Dominion Freight Line starts agency search

Steve’s breakdown: The Bedford Group is the search consultant handling the review. Their number is 404.237.4565.  Hopefully you already have your credentials over there. THOMASVILLE, NC: Old Dominion Freight Line, Inc. announced today that it is putting its advertising account into review and intends to name an agency of record in mid-May. “Over the past three years Old Dominion […]

Introducing Do-It-Yourself Degree

Steve’s breakdown: Sometimes it’s not the news cycle that gets you a good lead. Sometimes it’s just a great idea that should be spread. That’s what I thought when I heard about Do-It-Yourself Degree. Check out the video or read the article below. Either way, these folks have something cool and it should be advertised. […]

Underwriters Laboratories reviews Global PR

Steve’s breakdown: This account will probably also include social media, media buying, and digital advertising. NORTHBROOK, IL: Underwriters Laboratories, a product safety testing and certification company, is reviewing its global PR account. MSLGroup is the incumbent. A UL spokesperson confirmed the review, saying the company plans to make a decision in coming weeks. MSL is not […]

FindTheBest found a CMO

Steve’s breakdown: You all have seen how big the Angie’s List ad account has become. That’s where FindTheBest could be heading. SANTA BARBARA, CA: FindTheBest, the unbiased, data-driven, comparison platform, announced today that Palmer Jackson has joined the company as Chief Marketing Officer. Jackson will be responsible for the company’s marketing, communications and branding efforts. […]

Selling Tide Dry Cleaners

Steve’s breakdown: First we reported on the Mr. Clean Car Wash business back in June of 2011 – now this. In both situations, you wouldn’t send a packaged goods ad agency to market a retail business. And secondly, they need to sell franchises. The division doing the work is Agile Pursuits. CINCINNATI, OH: Procter & Gamble is making […]

UPDATE: Equinox still seeks CMO

Steve’s breakdown: We reported back in December that Equinox was looking for a CMO. Well, it seems they still are and if you can help with that, you’ll be first in line for the assignment. Equinox has historically been a slippery account but a new CMO could fix the situation. Plus it’s a great brand […]

LivingSocial picks-up a CMO

Steve’s breakdown: LivingSocial is a great idea that has not yet reached its full potential and that’s what’s the new guys’ job is. Give’em a hand by giving him a call. WASHINGTON, DC: LivingSocial, the local marketplace to buy and share the best things to do in your city, today announced that experienced marketing executive Barry […]

MasterCard UK PR Pitch

Steve’s breakdown: This review has been sweeping the globe. In fact we reported about when it reached the USA with “MasterCard USA PR in Review” LONDON, UK: MasterCard has said that pitches for its six-figure UK comms account will take place in mid-December. The news, confirmed by MasterCard UK head of communications Neil Henderson, comes […]

Service King seeks to be #1: Agency?

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Virgin Holidays explores for digital agency

Steve’s breakdown: “Virgin Holidays is looking for an agency to handle its search, social media, affiliate and mobile marketing. Its search partner of four years, Steak, has declined to repitch for the business.” CRAWLEY, UK: It is understood that Virgin Holidays has chosen a range of agencies to speak to about working on its digital […]

New Roots: Ancestry.com to be sold

Steve’s breakdown: Many of the same people will be running things at Ancestry.com but we expect the new owners to bump it up a notch. Which means an advertising review of some kind. PROVO, UT: Genealogy website Ancestry.com has agreed to be acquired by a group led by European private equity firm Permira Funds in a cash […]

Wealth Access invests in new CMO

Steve’s breakdown: The new guy has a lot of big brand experience so we expect some big brand type marketing. NASHVILLE, TN: Wealth Access, the software and services company that helps high net worth individuals and their advisors better understand and manage wealth, today announced the new hire of Brian Evans as Chief Marketing Officer, […]

Sun Tan City shines light on growth with new executive team members

Steve’s breakdown: Lots of movement at this suntan salon company with over 200 locations in 15 states. Considering how spread out their stores are, we suspect they will throw some extra money at digital. ELIZABETHTOWN, KY: In response to the company’s continued growth, Sun Tan City® has added to its Executive Team based in Louisville, […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

MeetMe.com is now integrated, global and growing fast

Steve’s breakdown: We think there could be multiple opportunites here considering their growth plans. If you dig the site, let them know and get involved. NEW HOPE, PA: MeetMe, Inc. (NYSE MKT: MEET), the public market leader for social discovery, today announced that the transition of Quepasa.com users to the MeetMe platform is complete. MeetMe is […]

Global ad review at Rentokil

Steve’s breakdown: Lots of news from over seas on this Columbus Day. That’s ok by us. “Rentokil Initial, the multinational facilities company whose interests span catering, parcel-delivery, hygiene and pest control, is looking for an agency to handle its global advertising account.” LONDON, UK: The company has approached network agencies directly about the brief, which […]

Betterment to invest in new CMO

Steve’s breakdown: These guys have a great idea here. Now they just need a CMO to bring it to the masses. Help fill that position and the account could be yours! Here’s the job description/classified ad . . . NEW YORK, NY: You are a brand-builder. A master storyteller. An unabashed data-junkie. You know how […]

Teleflora needs a CMO to deliver

Steve’s breakdown: The Super Bowl ad they ran this year with Adriana Lima might be the reason they are looking for someone new. I’m just sayin’ LOS ANGELES, CA: Teleflora is the world’s leading flower delivery service connecting customers with the nation’s best local florists for more than 75 years. All of Teleflora’s flower arrangements are artistically arranged and […]

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