Industry: Green

California Air Pollution Org Seeks PR Help

Steve’s breakdown: Proposals are due Aug. 12. Email me for the RFP DIAMOND Bar, CA: The air pollution control agency for smoggy Southern California is looking to enlist a firm to develop and guide an “environmental justice” program to foster stronger ties with businesses and the community. The South Coast Air Quality Management District released […]

CA City Eyes Water Conservation PR

Steve’s breakdown: Here’s one of those accounts if you do it right, there might be many more like it to pitch. Responses to the RFP are due July 9th and I have a copy of that RFP so if you’re interested, send me a note. LYNWOOD, Calif., is looking for a PR firm to tout […]

Tesla & SolarCity Team-up

Steve’s breakdown: Solar panels from SolarCity coupled with batteries from Tesla = personal power stations that will need to be advertised. SAN MATEO & PALO ALTO, CA: Tesla CEO Elon Musk is trying to steer his electric car company’s battery technology into homes and businesses as part of an elaborate plan to reshape the power […]

Water Conservation Campaign RFP

Steve’s breakdown: You guessed it, it’s in California. San Diego to be exact. Proposals are due May 24 and if you’re interested in seeing the RFP, drop me a note. SAN DIEGO, CA: San Diego is dangling a five-year pact worth up to $1.6M for a public information/outreach program for its water conservation program. It […]

SolarCity turns up the heat

Steve’s breakdown: The first big move by the new CMO is starting right now. 300 new sales people are being hired. Having been a sales guy in another life, being backed-up with a smart ad campaign is huge. See if Jonathan Beamer feels the same way. SAN MATEO, CA: Solar installer SolarCity said Friday it […]

Here’s one for you “Green” agencies

Steve’s breakdown: CleanWell of San Francisco has been bought by Pinstripe Capital which is headed up by Peter Resnick. Now they’ll have cash to expand and that could mean hiring an agency. CleanWell Company Sere Peterson, VP of Sales 755 Sansome Street #300 San Francisco, CA 94111 Phone: (415) 839-6393 Email: [email protected] BOULDER, CO: CleanWellTM, […]

Pot Company Puts Ad Account in Review

Steve’s breakdown: MiNDFUL, a cannabis company, has publicly put its advertising account in review. I’m working on getting the RFP from the client. If interested, read on for a lot more details. If you’re still interested, drop me a note. DENVER, CO: For cannabis companies, hiring quality employees and vendors has always been a difficult matter. […]

Importance of Agriculture Campaign RFP

Steve’s breakdown: This RFP is coming out the University of Tennessee but the work is really to back up the Governor’s office. The RFP can be viewed at this link. KNOXVILLE, TN:         Source:

SolarCity shines-on Jonathan Beamer as CMO

Steve’s breakdown: Beamer? – Really? Anyway . . . Not too long ago we said you should keep an eye on SolarCity after their IPO. Now there’s a CMO and if you want to pursue a business for the greater good – here’s who to call. SAN MATEO, CA: SolarCity® (Nasdaq: SCTY), the nation’s no. 1 […]

20 location Nursery company promotes new VP of M

Steve’s breakdown: We got a 20 veteran of radio advertising coming in as marketing head at a retail company. Well there’s your media pitch . . . FORT WORTH, TX: Alicia Hicks has been named Vice President of Marketing at Calloway’s Nursery, Inc. (PK:CLWY), effective August 5, 2014. Ms. Hicks formerly served Calloway’s in the position […]

Sunrun plugs in Michael Grasso as CMO

Steve’s breakdown: Green Lead Alert! Michael began his career with a 15 year run at AT&T. His last gig was at another “power company” TXU Energy. SAN FRANCISCO, CA: Sunrun, a leading home solar company in the U.S., today announced the expansion of its leadership team led by the appointment of Michael Grasso as chief marketing […]

New Opportunity at Seventh Generation?

Steve’s breakdown: Seventh Generation’s plan is to take the Impress Coffee Brewer and Teastick products they bought with the purchase of Gamila and fold them into their bobble® business. Who’s handling the bobble marketing? I could be you if you jump. BURLINGTON, VT: Today, Seventh Generation, the nation’s leading brand of non-toxic and renewable bio-based household, baby and […]

American Green inhales Green Universe

Steve’s breakdown: This acquisition is a great fit but their brand voices are very different. They could probably use a little help. Stephen Shearin is the President and he can be reached at 480-443-1600 and [email protected] TEMPE, AZ: American Green will complete the purchase of Green Universe, a leading hydroponics retailer located in Sonoma, California. The deal is […]

Country Green and SavATree & SavaLawn merge

Steve’s breakdown: These are all great companies and this merger will probably create an account consolidation. Jump in! BEDFORD HILLS, NY: SavATree & SavaLawn, leading providers of quality tree, shrub and lawn care, today announced a merger with Country Green of Monroe, Connecticut. With more than 25 years of experience, SavATree & SavaLawn are highly regarded […]

Utility-Backed Energy Conservation Push Seeks PR Power

Steve’s breakdown: Your response to the RFP is due January 17th. Get the document at this link => RFP SAN DIGAIO, CA: A California campaign funded by utility customers promoting energy efficiency upgrades to homes and businesses is on the hunt for a PR firm to guide earned and social media efforts. Energy Upgrade California, […]

Conservation International seeks CMO

Steve’s breakdown: Conservation International does great work and helping them out in their search for a CMO will give you the best chance there is to win the business. Here’s the job posting: ARLINGTON, VA: People depend on nature for many things. A stable climate. Clean air. Fresh water. Abundant food. Cultural resources. And the incalculable additional benefits […]

Green Lead: SolarWinds’ new CMO

Steve’s breakdown: 425 of the Fortune 500 can’t be wrong. So the question is, can the new guy bring the company to the next level of its lifecycle? We think to do so, he’ll need to go beyond PR. AUSTIN, TX: SolarWinds® (NYSE: SWI), an IT management leader serving over 150,000 customers worldwide including small to medium sized businesses […]

Fruit & Veggie Lead: New mkg team @ L&M

Steve’s breakdown: Yes – we do cover small business leads too. Actually, most of our leads are for the small to mid-sized agency so ch0w-down. RALIGH, NC: L&M hired Steve Williams and Doug Stoiber to work together in marketing the company’s fresh produce. Before joining L&M as manager of business development, Williams worked nearly 35 […]

SunPower energizes marketing with new CMO

Steve’s breakdown: They are really touting Erin’s digital, social and e-commerce experience so, if interested, look to pitch in those areas. SAN JOSE, CA & AUSTIN, TX: SunPower Corp. (NASDAQ: SPWR), a leading solar technology and energy services provider, today announced that marketing veteran Erin Mulligan Nelson has been named the company’s executive vice president and […]

PUR water filtration pours into creative review

Steve’s breakdown: Their line “Your water should be PUR” is great but it’s the execution we feel is bringing on the review. MARBOROUGH, MA: PUR, the water filtration device previously owned by Procter & Gamble, is reviewing its creative business. P&G sold the brand to Helen of Troy Ltd. at the end of 2011. Helen of Troy’s […]

Interface hires their CMO from Arby’s

Steve’s breakdown: In case you didn’t know, Interface is a green company that makes commercial carpeting. Never thought I’d write that. ATLANTA, GA: Interface Chairman and CEO Dan Hendrix announced that Jo Ann Herold has been appointed chief marketing officer for the company. In this role, Herold serves as the company’s brand champion, charged with […]

New Marketer at Calloway’s and Cornelius Nursery

Steve’s breakdown: Calloway’s and Cornelius Nursery is an 18-store garden center chain serving the Dallas-Fort Worth (as Calloway’s Nursery) and Houston (as Cornelius Nursery) markets. FORT WORTH, TX: Calloway’s Nursery announced July 22 in a press release that it has hired Alicia Hicks as the retail marketing director for the company. Hicks has more than 20 years […]

First Global CMO at Ocean Spray

Steve’s breakdown: There seems to be an exodus from Kraft this week. First JC Penny landed one and now Thano Chaltas heads over to Ocean Spray. Will this move be the end of the two guys standing in a bog? Probably, but not yet. LAKEVILLE-MIDDLEBORO, MA: Ocean Spray Cranberries, Inc., a grower-owned cooperative, today announced the appointment […]

Diego Pellicer: Launching the first national Marijuana store

Steve’s breakdown: Back in November we reported “A new category to pitch: Marijuana” and here we are. An ex-MicroSoft exec is going to invest $100 million to launch the first branded chain of marijuana stores. His name is Jamen Shively, the company is Diego Pellicer and they are going to start in Washington, Colorado and California. Check […]

Global media review at SCA

Steve’s breakdown: SCA, the consumer goods company that owns brands including Plenty and Bodyform in Europe and TENA and Tork in the US, is reviewing its global media planning and buying account. Try the Philly office for more details. PHILADELPHIA, PA & STOCKHOLM, Sweden: Carat holds the $30 million business in the UK. The company […]

GE begins Global Media Review

Steve’s breakdown: The Ratti Report scoops the entire American press on this one. Some facts: GE media spending in the US was $192 in 2012 and the CMO is Beth Comstock. FAIRFIELD, CT: General Electric works with various agencies in different markets, including OMD. A spokeswoman for GE said: “GE has been very satisfied with the […]

PR Review: Pennsylvania Association for Sustainable Agriculture

Steve’s breakdown: If your agency is interested in Green accounts, this one’s perfect. The RFP for Communications Services can be downloaded at this link. Deadline for proposals is May 10. MILLHEIM, PA: The country’s largest member-based sustainable farming group has planted the seeds to hire a PR advisor to create and implement a communications program […]

Sea Shepherd sets sites on new campaign

Steve’s breakdown: This organization is know for its hard hitting award winning work. If you don’t know, Sea Shepherd Conservation Society (SSCS) is an international non-profit, marine wildlife conservation organization. FITZROY, VIC, Australia: Sea Shepherd is interested in talking to agencies about producing a campaign to raise funds for next year’s efforts to combat whale hunting in Australian […]

Get in on the ground floor of b.good

Steve’s breakdown: This article has a lot of clues regarding the who, what & where to pitch this account. Clearly, advertising costs are going to be part of each franchise agreement and they will need an agency to handle it all. BOSTON, MA: First conquer New England. Then the East Coast. And finally, the country. […]

Prediction: BioLite will be the next big thing

Steve’s breakdown: If I had a boatload of cash, I’d give it to these guys. Maybe you can help out with marketing to help save the world and make some serious coin! BROOKLYN, NY: Former design engineer Jonathan Cedar thinks he’s figured out a market-based solution to address health and energy needs in developing countries. […]

CMO needed at Conservation International

Steve’s breakdown: Here’s the Greenest job a CMO could get. Help find her/him and you’ll be first in line to do their advertising and help the world clean up. ARLINGTON, VA: Every human life on Earth depends on a natural world capable of supporting our needs. But we are taking more from nature than it […]

SolarCity’s IPO raises cash for advertising

Steve’s breakdown: A successful IPO is alway good news for the market but what about marketing. Well, for a company like SolarCity who allows customers to lease solar panels by paying a monthly fee, advertising will most definitely get a piece of that IPO money. Right now, they use a in-house shop. SAN MATEO, CA: Shares of SolarCity […]

In review: The Royal Society for the Protection of Birds

Steve’s breakdown: Rebranding a not-for-profit can be tricky. There’s usually lots of opinions flying around but in the end, you’ll be glad you’re helping the planet. SANDY, UK: The Royal Society for the Protection of Birds is looking for an advertising agency to handle a brief to help it connect with new audiences. The charity has […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

Universal Lubricants slips in new CMO

Steve’s breakdown: How can we resist publishing about a company named Universal Lubricants. Plus they do good work! Anyway, the new guy seems not to stick around in one place too long so this could be an easy quick-strike account. WICHITA, KS: Universal Lubricants, a leader in sustainable energy solutions, today announced the appointment of Colorado […]

Fisker hires GM get-a-way

Steve’s breakdown: Green-car startup Fisker Automotive named former General Motors Co and Hyundai Motor Co marketing executive Joel Ewanick as interim chief commercial officer. What do you thing will happen with their ad account. Why not call and find out? ANAHEIM, CA: Ewanick was ousted as the global marketing chief at GM in July after serving in that position […]

RFP: Georgia Department of Natural Resources

Steve’s breakdown: We’re digging deep to find you leads this Thanksgiving Eve. Here’s a green one. Deadline: Dec 6, 2012 @ 3:00 PM Contact: [email protected] Document: STOCKBRIDGE,, GA: The objective of this proposal is to obtain the professional services of a qualified marketing/advertising consulting company to assist the Parks, Recreation and Historic Sites Division (PRHSD) of the Georgia […]

A new category to pitch: Marijuana

Steve’s breakdown: This is a lead that will continue to expand year-after-year so you might as well positioned for it. Colorado & Washington agencies, you go first. DENVER, CO & SEATTLE, WA: For marijuana entrepreneurs like Ean Seeb, the legalization of recreational marijuana use in Colorado and Washington in Tuesday’s election is more than a game-changer. “It’s […]

Listening for New Business Leads

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$9 million PR account in review: Amtrak California

Steve’s breakdown: There’s an RFP for this account which has a few problems but don’t let that stop you from calling them up!! SACRAMENTO, CA: California is reviewing its $9M public education, outreach and rail safety education program touting passenger rail and bus service in the Golden State with an open RFP process this month. […]

FoodLink finds the final link: Now let’s get advertising

Steve’s breakdown: This is the future of food; from farmer to fork. We expect big growth for FoodLink and a smart marketing plan will make that happen. LOS GATOS, CA: FoodLink®, the buying platform that connects fresh food retailers and wholesalers to a network of over 2,000 supplier companies, today announced a definitive agreement to acquire […]

#1 green franchise in North America gets bought

Steve’s breakdown: We think this could be the beginning of something big. Unique Pizza and Subs Corporation has purchased Pizza Fusion. Pizza Fusion‘s tag-line is “Fresh, Organic, Earth Friendly” and they have 20 locations including 8 in Saudi Arabia. PITTSBURGH, PA–(Marketwire – Sep 30, 2012) – Unique Pizza and Subs Corporation (PINKSHEETS: UPZS) today announced Pizza Fusion’s domestic expansion […]

Southern California Telephone & Energy buys North Energy Central

Steve’s breakdown: The company they are buying is a green energy provider and we suspect they are going to want to  tout that very soon. LAGUNA BEACH, CA: Southern California Telephone & Energy, a privately held company, has completed the purchase of North Energy Central (NEC) from the famed Power Plant Designer and Builder Michael Medock for […]

Jacuzzi flushes out new :30 second video project

Steve’s breakdown: We love It gives small shops the opportunity to do great work for great brands. Here’s the latest one. CHINO HILLS, CA: Jacuzzi Brand. There’s only one. Talk about a true slogan. Jacuzzi is a global manufacturer and marketer of hot tubs, spas, and luxury plumbing products—such as whirlpool bathtubs and toilets. Most […]

Cutting down smog with PR in Sacramento

Steve’s breakdown: Here’s a good one for those agencies who like the green accounts. You can view the RFP here. It’s due Oct. 1st. SACRAMENTO, CA: Sacramento’s air quality agency is reviewing its seven-figure public education account with an RFP for PR and advertising agencies open through Oct. 1. The California capital last year exceeded federal […]

Wyman’s of Maine issues RFP for PR & Advertising

Steve’s breakdown: These folks actually contacted me directly about this review weeks ago. I didn’t want to step on their toes but makes me think we will be getting into Ad Agency Search Consulting very soon. Stay tuned. There is an RFP for this one with David Swardlick at: [email protected] TOPSFIELD, ME: Wyman’s of Maine®, the largest U.S. grower, processor, […]

Solar consolidation: Draker & Solar Power Technologies are One

Steve’s breakdown: We know how hard agencies are trying to get green accounts and we’re here to help. Draker will be the brand going forward and we suspect they will be ramping up their advertising efforts. BURLINGTON, VT: Draker and Solar Power Technologies, Inc. (SPTI) jointly announce that they have successfully merged, effective 21 August, 2012. The combination creates a […]

Wikoda sheds light on marketing with new CMO

Steve’s breakdown: Letting there be light on the north side of the house just got easier. Their new product, the sunflower, is going global and would be a great way for you to do the same thing. WEST CONCORD, MA: Since they introduced their first product, the Sunflower Home Heliostat, six months ago, Wikoda has expanded […]

Conservation International seeks CMO for global advertising

Steve’s breakdown: Key line in this job description is: “S/he will oversee global advertising, collateral, promotions and other initiatives to drive familiarity, favorability and preference for the organization’s brand while supporting key organizational objectives” This could be a great green account that could connect you to many additional clients so get in there as soon […]

Green winery gets major bump in funds: Tolosa Winery

Steve’s breakdown: This giant wine company may be just what the doctor ordered of one sustainably farmed vineyard brand that uses solar power during processing: Tolosa Winery SAN LUIS OBISPO, CA: Ernest and Julio Gallo Winery (E&J), a California-based company involved in grape growing, winemaking, distribution and marketing of wines, mulls to purchase Central Coast winery and […]

Obama Bioethics panel seeks PR

Steve’s breakdown: Here’s your chance to jump right into politics. If I were you, and I’m not, I ‘d stick my toes in to see if the “bio” is fine. Proposals are due Aug. 15.  Details on the RFP are at WASHINGTON, DC: A presidential commission established in 2009 to advise the White House […]

DC Sustainable Energy Utility powers up Agency Review

Steve’s breakdown: This relatively new green organization is looking for an agency that can do it all. Of course we all say we can do it all so that shouldn’t be a problem. Proposals are due April 30th and the Request for Proposals for Marketing Services is here. Make sure to read the “Source” below. […]

Rides Share program has $1 million for public awareness: RFP

Steve’s breakdown: We always love posting Green accounts. Here’s schedule for this one from the Clean Transportation Fund: May 8, 2012: Bidders’ Conference, AQMD, Room CC6, 10am to 11am June 26, 2012: All proposals Due by 5pm June 26 – July 20, 2012: Proposal Evaluations July 16-20, 2012: Interviews of Selected Candidate Contractors August 2, […]

Nothing to Sneeze at: $300K budget for Solid Waste Ad Campaign

Steve’s breakdown: Okay, this is all about Mecklenburg County encouraging residents and businesses to practice both recycling and waste reduction. Please click here to view the RFP. It’s due April 16 by 5pm. CHARLOTTE, NC: Mecklenburg County is seeking a Service Provider to work in cooperation with County Waste Reduction Staff on the design of […]

In Review: California Energy Commission’s Advertising & Social Media

Steve’s breakdown: Alternative and Renewable Fuel and Vehicle Technology Program Outreach and Marketing Campaign! Deadline to Submit Proposals: April 18, 2012 by 3:00 p.m. BTW: The name of the contact is Coco Worthy. I’m just say’in… Here are your documents: RFP Application Manual Solicitation Files , (PDF, Word, Excel files) SACRAMENTO, CA: The purpose of this […]

Biodiversity Project, Communications to Inspire Environment Action, seek Digital Help

Steve’s breakdown: Biodiversity Project, a nonprofit communications organization, seeks qualifications documents from website, social network and online engagement firms. Qualifications will be kept on file to be used as Biodiversity Project submits grants and proposals for communications projects that would require tech-savvy help. The RFQ can be downloaded here. CHICAGO, IL: Organizational Background: Biodiversity Project […]

New CEO takes root at GreenGro Technologies

Steve’s breakdown: Going from a CEO who is a financial to a CEO who is a marketing guy = new business opportunity for consumer and trade advertising. WESTMINSTER, CA: Greengro Technologies Inc. (PINKSHEETS: GRNH) has engaged business entreprenuer Don Smith as Chairman and CEO to lead the company’s aggressive growth plan. Smith will replace current […]

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