Industry: Media/Pub/Ent

‘The Guardian’ seeks agency as it expands US presence

Steve’s breakdown: Here’s a fun sounding account. But it dosen’t say if they are going to hire an American team or not. This one requires a call. LONDON, UK: Media outlet The Guardian is searching for an agency as it expands its US footprint, it is understood. “We are considering a number of options, but […]

Four Square wants to check-in to a PR firm

Steve’s breakdown: I use Four Square every day so you’ll know when to break into my house. But be that as it may, these folks do have a PR problem so this could be a great opportunity. The featured video is on their home page. NEW YORK, NY: Location-based social networking service Foursquare is conducting […]

Pandora internet radio plays to a new drummer: Gets new CMO

Steve’s breakdown: Veteran consumer marketing executive responsible for bringing the Flip Video camera to millions takes marketing the reigns at Pandora. OAKLAND, CA: Pandora (NYSE: P), the leader in personalized internet radio, today announced that Simon Fleming-Wood has joined the company as its first Chief Marketing Officer. Stated Pandora President and CEO Joe Kennedy, “Simon’s […]

E! Entertainment exclames new EVP of Marketing

Steve’s breakdown: The Discovery Channel veteran now directs all advertising and promotions for the NBCUniversal-owned network and its branded platforms. Whether he’ll use an agency is uncertain but a hint is he’s a ex-agency exec himself. NEW YORK, NY: James Hitchcock officially joins E! Entertainment on Oct. 10, serving as the network’s new executive vice president of marketing. […]

U of Southern Maine seeks creative & media agency: You can get there from here

Steve’s breakdown: These folks have done some relatively repsctable advertising as you can see in the featured video. RFP responses are due October 28th. You can down load said RFP here => RattiReportRFP26 BANGOR, ME: The University of Maine System acting on behalf of The University of Southern Maine is seeking a marketing agency partner […]

TrueCar gets a new CMO and it’s not soon enough

Steve’s breakdown: Lord knows this idea is not new but these folks are turning up the heat with this hire. I’m sure this operations/marketing guy will be looking for new and innovative ways to engage car buyers. Lord also knows the videos they are using now is not the way. And BTW: They’ve changed their […]

RCA Announces New Executive Marketing Team

Steve’s Breakdown: Here’s a perfect example of how cut throat Hollywood is. They actually name the people who are not fired yet but might be at the end of the article. WOW. Anyway, this is a lot of movement at one time and I suspect there are more changes on the way. Though the music […]

Five Years in, Twitter Seeks PR Help

Steve’s breakdown: The fact that this account exists is surprising enough. Even fishy if you ask me but it’s probably just very complicated. Sean Garrett, Twitter’s VP-communications, is spearheading the review. NEW YORK, NY: Even social-media companies need a dose of good old-fashioned PR. Twitter is on the hunt for an agency to help it […]

Local.com Appoints New Vice President of Marketing

Steve’s breakdown: This account has great growth potential so get in there now before the site takes off. IRVINE, CA: Local.com Corporation, a leading online local media company, today announced the appointment of Lori Chavez as the company’s new vice president of marketing. Chavez will be responsible for leading and managing Local.com’s brand and marketing […]

New TV venture looks for creative agency

Steve’s breakdown: The pitch is specifically for the group’s upcoming TV channels being launched by the joint venture. MUMBAI, India: The Ratti Report has learnt that the JV (joint venture) company between Reliance Broadcast Network Limited (RBNL) and the Luxembourg-based media company RTL Group, is looking for a creative partner. Specifically, the group is looking […]

Al Jazeera English Launches In New York City

Steve’s breakdown: Here’s a new business opportunity we predicted back in February. Back then we said “It’s seems the market has finally spoken and we will be able to watch Al Jazeera Engish very soon. Well, as soon as our cable companies decide who to kick off their programing to make room. My point is […]

Cisneros Group Adds Chief Human Resources Officer

Steve’s breakdown: Cisneros Group has got its hands in a lot of industries so I suspect their recruitment efforts are quite complicated. Which mean they might need some professional help to be successful. MIAMI, FL: Yolanda Talamo has been named chief human resources officer of the Cisneros Group. Talamo will be based at the Miami headquarters and is […]

BBC Entertainment reviews advertising account

Steve’s breakdown: AAR Alert! Advertising Agency Register London that is. They are handling the pitch so if you’re interest, make sure to have your materials over there. This might all be part of a company shift considering we covered a very similar story in May regarding BBC Worldwide going into review. LONDON, UK: BBC Worldwide, […]

BET Networks Names Executive Vice President of Marketing

Steve’s breakdown: Here’s an opening to get into the Viacom family which includes Nickelodeon, Comedy Central and MTV. I’d send flowers to congratulate Vicky but I’m old fashion. NEW YORK, NY: BET Networks, the leading provider of entertainment for the African-American audience and consumers of Black culture globally, has named industry veteran Vicky Free as […]

Al Jazeera Sports calls major ad review

Steve’s breakdown: This is the first time Al Jazeera has launched a marketing campaign for their sports channel so it’s a blank slate. Perfect for creating award winning work. DOHA, Qatar: Al Jazeera Sports is looking to appoint agencies to handle its creative advertising and media accounts for the first time. The Qatar-based broadcaster has […]

Agencies line up for Global Radio brief

Steve’s breakdown: It’s true, agencies are lining up for this one so get in there quickly as to not miss out. LONDON, UK: Global Radio, the UK commercial radio broadcaster that owns stations such as Classic FM, Capital FM and the Heart Network, is looking for an agency to handle its estimated $8 million advertising […]

MapMyFITNESS Announces New CEO

Steve’s breakdown: By the tone of this press release, MapMyFITNESS has got some big plans. First off, their shooting to be the FourSquare of healthy people. Secondly, the fitness solutions they offer are pretty good. It’s time to bend this guys’ ear about some marketing AUSTIN, TX: MapMyFITNESS, an Austin-based company that empowers active lifestyles […]

IMAX Corporation Names Chief Marketing Officer

Steve’s breakdown: The new guy is tasked with “tapping into the emotional connection consumers have with The IMAX Experience” around the globe. And I guess this ex-Red Bull executive can also tap into the “Red Bull gives you wings” idea too but he’s never worked with Hollywood before. He’s going to need your help with […]

AP Hires Marketing Director From American Express

Steve’s breakdown: Normally I wouldn’t report on this type of news but when they say the new guy “will be in charge of developing and implementing a marketing strategy for the company as it expands its video business and helps customers evolve in a digital age” I take notice. Make sure to introduce yourself before this […]

Fall TV season prediction: Pan Am takes flight

Steve’s breakdown: It’s Friday and I love to take time to post something fun before the weekend. I don’t usually make predictions. That’s how lots of new business guys go down in flames. But the new ABC show Pan Am is going to rock prime time. Not only have I always thought Pan Am was […]

GMG Radio puts Real Radio creative account into review

Steve’s breakdown: AAR London is either doing way more account reviews than New York or they just don’t care about the press finding out. Anyway, an account like this is a great way to set yourself up for more GMG business such as Smooth Radio and Rock Radio. And so you know, Real Radio covers […]

BBC Worldwide reviews advertising account

Steve’s breakdown: There are a lot of shops in the BBC agency roster but this assignment is for BBC Worldwide, the commercial arm of the BBC. AAR is handling the review so if at the very least, this is another reminder to get your credentials over there. LONDON, UK: The appointed agency will be responsible for […]

Marketing department shake up at TimeWarner

Steve’s breakdown: There was so much movement in the marketing department at TimeWarner, it’s almost like shooting fish in a barrel to find some kind of project to get your foot in the door. NEW YORK, NY: Time Warner is promoting Kristen O’Hara to Chief Marketing Officer and has hired Michael Benson, ABC (NYSE: DIS) […]

NaturallyCurly Network Names First CMO

Steve’s breakdown: Wow – a social media outlet for people with curly hair. Who knew? Anyway, it looks like these folks are putting it into high gear with this hire. And because it’s a newly created position, his marketing plan is a work in progress and could probably use some guidance from a qualified marketing […]

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