Industry: Media/Pub/Ent

Sports betting lead

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For a 2nd time, Ratti Report predicts a Groupon Ad Review

Steve’s breakdown: As you can see below, we knew Groupon needed all new advertising once the pandemic broke. And now FCB has just announced they won the business. (See article under our prediction) Guys, you have to keep an eye on all of our account review predictions page everyday! CEO Gone, COO Gone, Last summer’s […]

Four plus media brands up for grabs

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Stock Photo Company needs a CMO

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A New Social Media Finding its Way

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Social media review via search consultant

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Ad BtoB Biz Has New CMO to Pitch

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Interested in a Midwestern NFL Client?

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$90 Million TV Lead

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NFL Lead: Re-engaging fans

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As we predicted, Washington Football Team went in review

Steve’s breakdown: Guys, ya gotta keep an eye on our Account Review Predictions. What else do we need to say? We are happy our friends at Code and Theory won the project! WASHINGTON, DC: The Washington Football Team—catchy as the name may be—is getting a rebranding, and Stagwell Group’s Code and Theory is getting the assignment. […]

Time to get into sports betting

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Every social media platform needs to rethink their everything

Steve’s breakdown: Without social media, yesterday’s insurrection would have been almost impossible. We’re not saying Twitter & Facebook are guilty but that every social media platform needs to buckle down, get the future right and that includes their external communication & advertising. Do you have any answers? Do you know enough about any of the […]

Financially messing with your employees at Christmas: Here’s an opening

Steve’s breakdown: “GoDaddy sends employees fake Christmas bonus email as ‘phishing test’” is the headline and I know what you’re probably thinking. Employees are the companies biggest ambassadors or the internal communications director was either not on the conference call when this decision was made or that head has already rolled. Either way, it’s an […]

Deal in sports betting + broadcasting = A lot of creative work up in the air

Steve’s breakdown: Sinclair is doing a ten year deal with Bally’s and they is going to need a ton of creative work done. So if you’r in the broadcasting game, jump in!! Phil Juliano is the EVP & CMO at Bally’s Corp. COCKEYSVILLE, MD & LINCOLN, RI: Sinclair Broadcast Group is making a major sports […]

Soccer Lead in the MidWest & What about the Indians

Steve’s breakdown: So the season just ended (see video) for FC Cincinnati so it was a good time to hire a new CMO. There are, like, 27 teams in the league so there’s plenty of opportunity to pick one up as a client. It will sure to help when pitching the Indians who aren’t Indians […]

Anime Lead

Steve’s breakdown: Sony’s Funimation acquires anime streaming service Crunchyroll for $1.175 billion. The move consolidates the anime industry in a major way. SAN FRANCISCO, CA: On Wednesday, Sony Pictures Entertainment Inc. announced that AT&T and WarnerMedia agreed to sell Crunchyroll to Funimation. Though there had been rumblings of the acquisition for a few weeks, it […]

Sports league ready to take it to the next level: Agency?

Steve’s breakdown: WNBA now has a 24 year Nike vet as their first CMO. His name is Phil Cook. Yeah, I know. But there’s good news, he’ll be working closely with the NBA’s CMO whose name is Kate Jhaveri. That’s sounds better – doesn’t it? Any, we love first time CMOs because a look at […]

Hollywood Lead

Steve’s breakdown: Skydance Media looks like it might be in the market for new creative. SANTA MONICA, CA: Skydance Media has hired Rebecca Mall as the new head of marketing. Along with news of Mall’s hire, Skydance announced that Jack Horner is departing his post as executive VP of corporate communications and publicity, while Anne Globe […]

The next “News” network: Pitch now if you gave

Steve’s breakdown: Even though Jimmy Fallen called it 3 years ago. Here’s Donny Deutsch’s take on what’s next for Trump. (Remember, Donny was on the Apprentice) ‘TeleRallies’ is already in the books and owned by the Trump Organization. So if you were a donor to the Trump campaign, start calling in your markers. There’s a […]

CMO Bails on Media company

Steve’s breakdown: Jacqueline Parkes will step down as chief marketing officer for ViacomCBS’ Entertainment and Youth Group by year’s end. What’s next’s next for ViacomCBS? Looks like ya gotta call Chris McCarthy NEW YORK, NY: Parkes, who is also executive VP of digital studios, has headed marketing for the channels group that includes MTV, VH1, CMT and […]

CEO Bails on Social Media Platform

Steve’s breakdown: Foursquare CEO David Shim is reportedly stepping down Jan. 1. He will be succeeded by Gary Little, a member of the company’s board and managing director of the Raine Group. NEW YORK, NY: Shim told The Wall Street Journal that he is leaving to pursue new opportunities. He has been managing location-based data businesses for a decade, Shim added. […]

Major TV & Radio company hires 1st CMO

Steve’s breakdown: We love it when huge conglomerates like Sinclair Broadcast Group hire a newly created role such as CMO. Everyone’s getting their feet wet so you might as well jump in. BALTIMORE, MD: Sinclair Broadcast Group today announced that John Zeigler will join the company as its new Chief Marketing Officer. In this newly created role, Zeigler […]

NFL Team Seeks CMO

Steve’s breakdown: The Minnesota Vikings might have won last night but clearly they are not happy with the marketing because they’re looking for a new CMO. The Vikings CMO job description is below. Maybe you have someone in your personal network who will fit the bill. EAGAN, MN: The Chief Marketing Officer is responsible for collaboratively […]

Sports venue looks good to start advertising again

Steve’s breakdown: Topgolf Entertainment Group is in a great spot right now. Callaway bought the company and a lot of their business is socially distanced – Specifically the golfing range. We couldn’t find the marketing folks but Dolf Berle is the CEO & Craig Kessler is the COO. Also check into Topgolf Media. DALLAS, TX: Callaway […]

Another streaming service launch: Do they have the right messaging?

Steve’s breakdown: TVision is coming November 1st and if the advertising doesn’t pass muster immediately, believe you me, they’ll be looking for another campaign fast. I mean, one of their lines is: With TVision, you can cut the cord, cut the cost and cut the crap. A little negative – no? Might as well get […]

Magazine brands set free = new biz opportunity

Steve’s breakdown: Bonnier Corp is selling its biggest U.S. magazines to North Equity. The deal include Saveur, Popular Science and Field & Stream among others. You might be thinking, what kind of budgets would these brands have. Well, you’d be right to think that but the good news is these brands do have some cache […]

The Weber County Fair (Utah): RFP

Steve’s breakdown: Come and get it! And you’ll have to move fast. October 13th due date. Weber-County-Fair-Adv-PR-RFP OGDEN, UT: The Weber County Fair (Utah) is looking for a firm to handle PR and advertising for the annual event that attracts more than 50K people each August. Launched in 1988, the Fair is a four-day extravaganza […]

TV loving Toy guy takes on Entertainment Company

Steve’s breakdown: Genius Brands has a new CMO who happens to be an ex-client of mine when he was at Tiger Electronics/Hasbro. He’s toy through & through which means he knows how to stretch a production dollar. HA! BEVERLY HILLS, CA: Genius Brands International has announced that Marc Rosenberg has been appointed president, global brands and […]

Stock market comeback = New Biz Opportunity in Lifestyle Iconic Brand

Steve’s breakdown: Playboy is making a comeback to the stock market so they better get their marketing ducks in a row. (that’s where you come in) They have a cannabis-centric line of sex gels and sprays called “CBD by Playboy” to sell in addition to their media properties and other branded products. Ben Kohn is […]

Entertainment company gets Cosmetic with new CMO

Steve’s breakdown: Hiring a cosmetics expert as the CMO at Amazon Studios made us a bit curious. It probably surprised her too considering her LinkedIn profile. So why not make that a reason to start a conversation. SANTA MONICA, CA: Amazon Studios has tapped a new CMO. Ukonwa Ojo joins the tech giant’s entertainment arm […]

City Arena Seeks Digital & Social Media Marketing Services

Steve’s breakdown: This could be tough tough assignment. Marketing Family Arena during a pandemic. On the other hand, what you’ll learn could be very sellable to a lot more arena like clients. Just sayin’. Questions about this RFP should be sent to purchasing manager Kurt Mandernach, [email protected], by Sept. 7. Here’s the RFP: Family Arena […]

This CMO Job Posting could be the ticket into this account

Steve’s breakdown: We all know that Facebook‘s CMO quit but we didn’t expect to see the job posting for the position to go public but it has. It’s right there below my breakdown. Read it, study it and look into the soul of this position and find your agency’s place with this client. This stuff […]

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