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Steve’s breakdown: Really? “Listen for a Change” is the line for a product that shuts down the nature around you, the people around you and maybe even the sound of...
Steve’s breakdown: There are just too many changes going on at Zillow not to take a look at their 6+ year relationship with Deutsch. Read on . . . SEATTLE,...
Steve’s breakdown: Consumer electronics business Garmin is seeking ‘a modern approach’ as it launches a PR pitch in the UK and Ireland via CreativeBrief. Even though it’s an international review, it’s...
Steve’s breakdown: Lyft has had an account review every year since 2015 and with this new CMO, we think it’s about time for the next one. Try Joy@Lyft.com SAN FRANCISCO,...
Steve’s breakdown: It’s AT&T and who’s doing the advertising for all these new stores? DALLAS, TX: AT&T is ramping up retail expansion—and not just in standard locations. The telecommunications giant...
Steve’s breakdown: Sometimes I just can’t. I just can’t understand what some companies are thinking. Even though Uber has seemed to sober-up from the days before Dara Khosrowshahi, they bring in...
Steve’s breakdown: An ex-72andSunny & Wieden + Kennedy exec take the marketing helm at Tinder. Is it a most to build continue to build their in-house marketing team, or is...
Steve’s breakdown: The “lifecycle marketing efforts” for Boxed will be happening with the $111 million they just got in financing but as far as we can see, they have no agency. That’s...
Steve’s breakdown: Duolingo is growing by leaps and bounds and their first CMO is a sign to where they are going. Agency Please . . . . PITTSBURGH, PA: Duolingo, the popular...
Steve’s breakdown: When ever you see a generic advertising campaign like ATDs and then see them getting a new CMO, think agency change-up. BOCA RATON, FL: ADT Inc. (NYSE:ADT), a...
Steve’s breakdown: We got a couple of reasons to contact MoviePass. One is that shutdown that happened because they couldn’t pay their bills & they are seeking a new CMO....
Steve’s breakdown: It’s time to start putting in calls to Jeffrey Katzenberg’s people because his NewTV startup (a Netflix for mobile devises) has $1 billion in backing. You know advertising is...
Steve’s breakdown: Lyft has had a fickle past with ad agencies but maybe this latest round of cash might help them focus on a steady marketing partner relationship. Worth looking...
Steve’s breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have to call AT&T! MAY 10th post: There’s a giant mess at AT&T and Novartis that needs...
Steve’s breakdown: How about that for some design work? Huh? Not bad for a new business guy! Some questions? What makes me think Sprint’s current “Sprintern” campaign is being done...
Steve’s breakdown: Shell’s Fitcar is on the lookout for a CMO. If you’ve used FitCar it’s probably through Jiffy Lube or Quaker State. The job description below actually hints at...
Steve’s breakdown: So Uber is buying the electric bicycle startup JUMP Bikes and they have no agency. And that’s not all, this bike sharing segment is exploding. We even have one operating in...
Steve’s breakdown: This new CMO sounds like the type that’s going to make some waves with her Lands’ End and Crocs background. Plus the work they are been running is getting...
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Steve’s breakdown: CarAdvise markets its mobile care service to Auto Shops, Car Dealerships, Insurance companies and many more. Then those companies offer CarAdvise to their customers. It would be a great...
Steve’s breakdown: Digital marketing is what’s needed at Instacart and Unata now that they are joining forces and it looks as if they are doing thing in-house. There’s another reason to say...
Steve’s breakdown: Drugs, smoking, drinking, gambling and now . . . drumroll . . . Phone Addiction. Plans are being put together by manufactures, government agencies and non-profits to combat...
Steve’s breakdown: Pete Pedersed, VP of global communications and sustainability at Sonos has not commented on the review but we suspect he’s the guy with the RFP. You might want to...
Steve’s breakdown: So the $1000 Mate 10 Pro phone is in talks with AT&T to launch in the USA. They have a few other continents to hit first but we suspect...
Steve’s breakdown: The news has yet to broken in the US regarding Ring.com’s totally shut down on Halloween. The one day you need the doorbell more than ever and the...
Steve’s breakdown: On August 28th, our headline was “Start revving up your engines for this expected ad review“. We hope you were listening because then you’d already be in this...
Steve’s breakdown: Penny Baldwin, the new CMO, has been with Y&R, Arnold Worldwide, McCann-Erickson and O&M. Which makes us think she’ll be going for a smaller shop for the account. She...
Steve’s breakdown: 8×8 just brought on 3 marketing execs from HP, IBM and OneOnline and with a $4 million budget we expect them to hit the ground running. Their number...
Steve’s breakdown: Here’s a fresh batch for y’all who delve into the BtoB. Cedexis Names Anshu Agarwal Chief Marketing Officer PORTLAND, OR: Cedexis, the leader in crowd-optimized application and content delivery...
Steve’s breakdown: Spotify look to be the next darling of Wall Street. The IPO of the company is not for a while so get in their now while they’re thinking big....
Steve’s breakdown: It’s alway a good idea to check in on new agency/client relationships after 1 year. We all know that’s when a lot of accounts cut the cord and...
Steve’s breakdown: Beddit is an app that Apple just bought. Whether they keep the brand or not is the question. But the technology sounds great and we’re sure millions will...
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Steve’s breakdown: If you’re looking to “do good” this potential client could do the trick. I mean, if the system works, they can raise money for advertising. LOS ANGELES, CA: MobileCause,...
Steve’s breakdown: Starship Technologies is killing it but they’ll need to get people used to them delivering pizzas. They need to be taught. And as far as I can see, no one...
Steve’s breakdown: Didn’t see that one coming did ya? To be honest, it hasn’t happened yet but judging by the attitude investors have about Twitter, they better start sending out Twitter...
Steve’s breakdown: WorkFlow now has some deep pockets with Apple and we expect them to push hard on marketing. They already said they’re keeping the brand so get the app, become...
Steve’s breakdown: That’s West Point to you soldier! They’ve already moved the due date on this once. It’s February 7th now. Here’s the link to all the documentation you’ll need: Army...
Steve’s breakdown: There’s an RFP from the client out there so if you have connections in the telecommunications biz, it’s time to make that call. OVERLAND PARK, KS: Telecom giant...
Steve’s breakdown: FYI: Blue Jay Wireless is the socially conscious technology distributor operating in 18 states and expanding. Get in before they hire a “real” agency. CARROLLTON, TX: Blue Jay Wireless...
Steve’s breakdown: . . . but it’s a little complicated. The Nokia mobile phone brand is being run by HMD Global which is owned by Smart Connect, a private equity fund...
Steve’s breakdown: HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year. BTW: You won’t be...
Chef Appoints Company’s First Chief Marketing Officer to Drive Continued Growth Chef Promotes Ken Cheney to Lead Global Go-to-Market Strategy at Key Inflection Point for Company; Chef Bolsters Executive Team...
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TigerText Names Two Healthcare Vets To Exec Team Santa Monica-based TigerText has hired on two new healthcare veterans to its executive team, the company said this week. According to TigerText, it has...
Steve’s breakdown: I know what you’re thinking. After winning a pride of lions at Cannes, how could they possibly lose the business. I’ll tell ya, the guy managing all those...