A jettisoned CMO may have left an opening

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Steve's breakdown: So there no more CMO job at Lyft which means the winds of change could still be blowing. Check it out with these two. Heather Freeland, formerly Facebook’s...

Booking App Gets Deep Pockets for New Advertising

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Steve's breakdown: I love HotelTonight and now that they are owned by Airbnb, we see opportunity with these new deep pockets. Ray Elias at ray.elias@hoteltonight.com is the CMO SAN FRANCISCO,...

$3 million car service client is in review

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https://www.youtube.com/watch?v=P3S2tWy0d5Q Steve's breakdown: You're going to have to jump on this one if you want in. Sherrill Kaplan is leading the review and she's at skaplan@zipcar.com BOSTON, MA: Auto-sharing company Zipcar is seeking...

He’s at it again: Pitch him before he hurts himself

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Steve's breakdown: Integrating WhatsApp, Instagram & Facebook Messenger sounds a little "Big Brotherish" if you ask us and pulling this off is not going to take an everyday communication strategy. That's...

Do you fancy a phone client?

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Steve's breakdown: First off, Nokia use a "Studio" called Happy Finish for some of their work so that's , ummm, that. But the real news is the company announced partnerships with...

Financial North American RFI is Out

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Steve's breakdown: The Experian RFI looks to be for PR but there's always room for spreading out those services when they haven't formally pulled the trigger on the review. Gerry Tschopp,...

1,289 stores set to seek new agency

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Steve's breakdown: Prime Communications is buying 1,289 AT&T retail stores and you know they'll be looking into advertising right out of the gate. SUGAR LAND, TX: GameStop is getting out of the...

The Douchebag Factor is not enough

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Steve's breakdown: Considering every latenight show makes fun of every guy who vapes, you'd think the trend would slowdown. That said, the FDA is cracking down on the e-cigarette industry...

Mani Pedi CMO job opening

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Steve's breakdown: Snailz, Inc. is a mobile app that's ready to hit the runway. Help find their next CMO and you can come with. Here's the job description: NEW YOR, NY:...

Car Service in Review

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https://www.youtube.com/watch?v=0Bm2ooPWrcE Steve's breakdown: Fair is the company and The Burnett Collective is handling the pitch so make sure your creds are up to date over there. Good Luck! SANTA MONICA, CA:...

What has 1000 stores and can make a phone call?

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Steve's breakdown: It's AT&T and who's doing the advertising for all these new stores? DALLAS, TX: AT&T is ramping up retail expansion—and not just in standard locations. The telecommunications giant...

Hooking-up with a new CMO

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Steve's breakdown: An ex-72andSunny & Wieden + Kennedy exec take the marketing helm at Tinder. Is it a most to build continue to build their in-house marketing team, or is...

1st Company CMO means agency not far behind

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Steve's breakdown: Duolingo is growing by leaps and bounds and their first CMO is a sign to where they are going. Agency Please . . . . PITTSBURGH, PA: Duolingo, the popular...

Client with generic advertising gets new CMO

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https://www.youtube.com/watch?time_continue=2&v=nwSXFfpqCt4 Steve's breakdown: When ever you see a generic advertising campaign like ATDs and then see them getting a new CMO, think agency change-up. BOCA RATON, FL: ADT Inc. (NYSE:ADT),...

TV Startup is starting with $1 billion

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Steve's breakdown: It's time to start putting in calls to Jeffrey Katzenberg's people because his NewTV startup (a Netflix for mobile devises) has $1 billion in backing. You know advertising is...

CEOs turn from rivals to kindred spirits

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Steve's breakdown: How about that for some design work? Huh? Not bad for a new business guy! Some questions? What makes me think Sprint's current "Sprintern" campaign is being done...

The Pet Rock of Cell Phones Needs Fresh Look

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https://www.youtube.com/watch?v=ijNmrkdYwz4 Steve's breakdown: This new CMO sounds like the type that's going to make some waves with her Lands' End and Crocs background. Plus the work they are been running is...

Ad Reviews Abroad = American Account Opportunities

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Steve's breakdown: As y'all know, despite our occasional southern accent, we are a global newspaper as we'll prove again with the opening of our Bologna Italy News Bureau in September....

Global Agency Review in the Speaker Biz: RFP

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Steve's breakdown: Pete Pedersed, VP of global communications and sustainability at Sonos has not commented on the review but we suspect he's the guy with the RFP. You might want to...

BtoB new CMO Report

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Steve's breakdown: Here's a fresh batch for y'all who delve into the BtoB. Cedexis Names Anshu Agarwal Chief Marketing Officer PORTLAND, OR: Cedexis, the leader in crowd-optimized application and content delivery...

Taking music public

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Steve's breakdown: Spotify look to be the next darling of Wall Street. The IPO of the company is not for a while so get in their now while they're thinking big....

Sleep monitor company found a bigger bed

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Steve's breakdown: Beddit is an app that Apple just bought. Whether they keep the brand or not is the question. But the technology sounds great and we're sure millions will...

New Mobile Service with no AOR

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Steve's breakdown: Comcast launched Xfinity Mobile not too long ago. (Surprising they used that name considering how people feel about the brand) But now they bought a boatload of wireless...

Robot delivery needs a mouthpiece

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Steve's breakdown: Starship Technologies is killing it but they'll need to get people used to them delivering pizzas. They need to be taught. And as far as I can see, no one...

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