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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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Steve’s breakdown: So Uber is buying the electric bicycle startup JUMP Bikes and they have no agency. And that’s not all, this bike sharing segment is exploding. We even have one operating in...
Steve’s breakdown: This new CMO sounds like the type that’s going to make some waves with her Lands’ End and Crocs background. Plus the work they are been running is getting...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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Steve’s breakdown: CarAdvise markets its mobile care service to Auto Shops, Car Dealerships, Insurance companies and many more. Then those companies offer CarAdvise to their customers. It would be a great...
Steve’s breakdown: Digital marketing is what’s needed at Instacart and Unata now that they are joining forces and it looks as if they are doing thing in-house. There’s another reason to say...
Steve’s breakdown: Drugs, smoking, drinking, gambling and now . . . drumroll . . . Phone Addiction. Plans are being put together by manufactures, government agencies and non-profits to combat...
Steve’s breakdown: Pete Pedersed, VP of global communications and sustainability at Sonos has not commented on the review but we suspect he’s the guy with the RFP. You might want to...
Steve’s breakdown: So the $1000 Mate 10 Pro phone is in talks with AT&T to launch in the USA. They have a few other continents to hit first but we suspect...
Steve’s breakdown: The news has yet to broken in the US regarding Ring.com’s totally shut down on Halloween. The one day you need the doorbell more than ever and the...
Steve’s breakdown: On August 28th, our headline was “Start revving up your engines for this expected ad review“. We hope you were listening because then you’d already be in this...
Steve’s breakdown: Penny Baldwin, the new CMO, has been with Y&R, Arnold Worldwide, McCann-Erickson and O&M. Which makes us think she’ll be going for a smaller shop for the account. She...
Steve’s breakdown: 8×8 just brought on 3 marketing execs from HP, IBM and OneOnline and with a $4 million budget we expect them to hit the ground running. Their number...
Steve’s breakdown: Here’s a fresh batch for y’all who delve into the BtoB. Cedexis Names Anshu Agarwal Chief Marketing Officer PORTLAND, OR: Cedexis, the leader in crowd-optimized application and content delivery...
Steve’s breakdown: Spotify look to be the next darling of Wall Street. The IPO of the company is not for a while so get in their now while they’re thinking big....
Steve’s breakdown: It’s alway a good idea to check in on new agency/client relationships after 1 year. We all know that’s when a lot of accounts cut the cord and...
Steve’s breakdown: Beddit is an app that Apple just bought. Whether they keep the brand or not is the question. But the technology sounds great and we’re sure millions will...
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Steve’s breakdown: If you’re looking to “do good” this potential client could do the trick. I mean, if the system works, they can raise money for advertising. LOS ANGELES, CA: MobileCause,...
Steve’s breakdown: Starship Technologies is killing it but they’ll need to get people used to them delivering pizzas. They need to be taught. And as far as I can see, no one...
Steve’s breakdown: Didn’t see that one coming did ya? To be honest, it hasn’t happened yet but judging by the attitude investors have about Twitter, they better start sending out Twitter...
Steve’s breakdown: WorkFlow now has some deep pockets with Apple and we expect them to push hard on marketing. They already said they’re keeping the brand so get the app, become...
Steve’s breakdown: That’s West Point to you soldier! They’ve already moved the due date on this once. It’s February 7th now. Here’s the link to all the documentation you’ll need: Army...
Steve’s breakdown: There’s an RFP from the client out there so if you have connections in the telecommunications biz, it’s time to make that call. OVERLAND PARK, KS: Telecom giant...
Steve’s breakdown: FYI: Blue Jay Wireless is the socially conscious technology distributor operating in 18 states and expanding. Get in before they hire a “real” agency. CARROLLTON, TX: Blue Jay Wireless...
Steve’s breakdown: . . . but it’s a little complicated. The Nokia mobile phone brand is being run by HMD Global which is owned by Smart Connect, a private equity fund...
Steve’s breakdown: HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year. BTW: You won’t be...
Chef Appoints Company’s First Chief Marketing Officer to Drive Continued Growth Chef Promotes Ken Cheney to Lead Global Go-to-Market Strategy at Key Inflection Point for Company; Chef Bolsters Executive Team...
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TigerText Names Two Healthcare Vets To Exec Team Santa Monica-based TigerText has hired on two new healthcare veterans to its executive team, the company said this week. According to TigerText, it has...
Steve’s breakdown: I know what you’re thinking. After winning a pride of lions at Cannes, how could they possibly lose the business. I’ll tell ya, the guy managing all those...
Steve’s breakdown: Introducing our first BtoB report. We’ll be doing this every day from now on. This one features BtoB accounts with new Chief Marketing Officers. Alway worth a hearty “Congratulations” to...
Steve’s breakdown: The FAA has spoken and you can’t bring that phone on the plane. That touches every product they make. If you have a communications solution, I think they’ll listen....
Steve’s breakdown: Getting in on the ground floor of a good idea like Lemonade, especially as an ad agency, is a great way to ride someone else’s wave without much...
Steve’s breakdown: This is a big score for Uber and we suspect the new guy is going make his mark very quickly. Jump on aboard now! BTW: They do not...
Steve’s breakdown: And those GMs are global sales positions. In other words, these guys are gearing up. They have 67,000 LinkedIn and 71,000 Twitter followers but what about advertising? I see...
Steve’s breakdown: NextCleaners just go bigger with an acquisition and now we think it’s time to start spreading the word to increase demand for their eco-friendly cleaning service. They barely have a...
Steve’s breakdown: Pekka Rantala, former CEO of Angry Birds’ maker Rovio and a longtime Nokia veteran, is tapped as chief marketing officer for the Finnish startup tasked with selling phones and...
Steve’s breakdown: That’s a lot of mullah and they are going up against a non-profit. Why didn’t someone do that earlier? Anyway, they are tech guys and would probably entertain...
Steve’s breakdown: Sprint got some bad news this morning from their parent company, SoftBank. In a sentence, they will not have funds available from SoftBank to help with their turn-around. A renegotiation...
Steve’s breakdown: Blackberry really needs to get some creative mojo going. They tried that before when they brought in what’s-her-face who was caught on an iPhone. We think this time...
Steve’s breakdown: If you are, there a chance you may be participating in the $3.3 billion AT&T creative/media review. Better get on the horn and let the Boss know if...
Steve’s breakdown: These guys have a communication problem! Just go to their website and try to understand what they do. Someone has to fix this and maybe the new CMO...
Steve’s breakdown: ReachNow’s relaunch and new CEO, who was most recently a CMO, is just the crack in the door you need to get in there. SEATTLE, WA: BMW relaunched ReachNow in...
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Steve’s breakdown: To catch you up, to save cash Sprint has been moving more & more work from Deutsch to their in-house production company, Yellow Fan. Then Yellow Fan did that terrible...
Steve’s breakdown: The new CMO is from AT&T Mobility & Consumer Markets for the greater Philadelphia region which means she’s got retail skills. So that’s the hat to put on while pitching. ATLANTA, GA: Cricket...
Steve’s breakdown: WPP’s LG-One multi-agency team is incumbent. I have a little experience working in one of those and I think LG probably wants something completely different. Multi-agencies might be good...
Steve’s breakdown: The moving services APP, Zootly, has hired Steven Hardwick who’s been President of Grey Advertising and Strawberry Frog. This background makes us expect some major shifts in marketing. This is...