Taking music public

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Sleep monitor company found a bigger bed

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New Mobile Service with no AOR

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Robot delivery needs a mouthpiece

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Getting a Twitter Bill: What a Concept

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Workflow app becomes a slice of Apple

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$800 million Sprint media account is calling

Steve’s breakdown: There’s an RFP from the client out there so if you have connections in the telecommunications biz, it’s time to make that call. OVERLAND PARK, KS: Telecom giant...

New CMO nests at Blue Jay Wireless

Steve’s breakdown: FYI: Blue Jay Wireless is the socially conscious technology distributor operating in 18 states and expanding. Get in before they hire a “real” agency. CARROLLTON, TX: Blue Jay Wireless...

HTC mobile in global review

Steve’s breakdown: HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year. BTW: You won’t be...

Friday’s BtoB Action

Chef Appoints Company’s First Chief Marketing Officer to Drive Continued Growth  Chef Promotes Ken Cheney to Lead Global Go-to-Market Strategy at Key Inflection Point for Company; Chef Bolsters Executive Team...

What’s going on with Sprint?

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BtoB Leads: October 7th

TigerText Names Two Healthcare Vets To Exec Team Santa Monica-based TigerText has hired on two new healthcare veterans to its executive team, the company said this week. According to TigerText, it has...

Will R/GA hold on to Beats By Dre?

Steve’s breakdown: I know what you’re thinking. After winning a pride of lions at Cannes, how could they possibly lose the business. I’ll tell ya, the guy managing all those...

Todays BtoB leads: October 6th

Steve’s breakdown: Introducing our first BtoB report. We’ll be doing this every day from now on. This one features BtoB accounts with new Chief Marketing Officers. Alway worth a hearty “Congratulations” to...

Samsung has a big brand problem

Steve’s breakdown: The FAA has spoken and you can’t bring that phone on the plane. That touches every product they make. If you have a communications solution, I think they’ll listen....

Uber picks-up Target’s CMO

Steve’s breakdown: This is a big score for Uber and we suspect the new guy is going make his mark very quickly. Jump on aboard now! BTW: They do not...

Box has its 1st CMO & 2 new GMs

Steve’s breakdown: And those GMs are global sales positions. In other words, these guys are gearing up. They have 67,000 LinkedIn and 71,000 Twitter followers but what about advertising? I see...

Nokia is coming back!

Steve’s breakdown: Pekka Rantala, former CEO of Angry Birds’ maker Rovio and a longtime Nokia veteran, is tapped as chief marketing officer for the Finnish startup tasked with selling phones and...

Sprint’s new reality could be an opportunity

Steve’s breakdown: Sprint got some bad news this morning from their parent company, SoftBank. In a sentence, they will not have funds available from SoftBank to help with their turn-around. A renegotiation...

Are you part of WPP or Omnicom?

Steve’s breakdown: If you are, there a chance you may be participating in the $3.3 billion AT&T creative/media review. Better get on the horn and let the Boss know if...

BtoB: Tangoe’s new CMO and comm issue

Steve’s breakdown: These guys have a communication problem! Just go to their website and try to understand what they do. Someone has to fix this and maybe the new CMO...

BMW’s ReachNow relaunch & new CEO = Opportunity

Steve’s breakdown: ReachNow’s relaunch and new CEO, who was most recently a CMO, is just the crack in the door you need to get in there. SEATTLE, WA: BMW relaunched ReachNow in...

Predicting a Motorola account review

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Cricket Wireless calls in Tiffany Baehman as CMO

Steve’s breakdown: The new CMO is from AT&T Mobility & Consumer Markets for the greater Philadelphia region which means she’s got retail skills. So that’s the hat to put on while pitching. ATLANTA, GA: Cricket...

LG Electronics Reviews Global Communications Account

Steve’s breakdown: WPP’s LG-One multi-agency team is incumbent. I have a little experience working in one of those and I think LG probably wants something completely different. Multi-agencies might be good...

Zootly moves in an ad exec as CMO

Steve’s breakdown: The moving services APP, Zootly, has hired Steven Hardwick who’s been President of Grey Advertising and Strawberry Frog. This background makes us expect some major shifts in marketing. This is...

Sprint gets new CMO after only 7 months

Steve’s breakdown: Falling behind T-Mobile might be the reason for the change which could also include an agency review. OVERLAND, KS: After seven months on the job, Kevin Crull is...

GTT with new CMO

Steve’s breakdown: GTT stands for Global Telecom & Technology and these guys are no joke. It’s a BtoB play and with so many moving parts, Gina might need some help. MCLEAN, VA: GTT...

Huawei digital review in Europe

Steve’s breakdown: Just a quick reminder that when international accounts go into review, they could be moving on this side of the pond. PLANO, TX: Huawei, the Chinese technology giant,...

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