Global Agency Review in the Speaker Biz: RFP

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$6 million telecom account hires agency exec as CMO

Steve’s breakdown: Penny Baldwin, the new CMO, has been with Y&R, Arnold Worldwide, McCann-Erickson and O&M. Which makes us think she’ll be going for a smaller shop for the account. She...

Unified Comm company gearing up marketing blitz

Steve’s breakdown: 8×8 just brought on 3 marketing execs from HP, IBM and OneOnline and with a $4 million budget we expect them to hit the ground running. Their number...

BtoB new CMO Report

Steve’s breakdown: Here’s a fresh batch for y’all who delve into the BtoB. Cedexis Names Anshu Agarwal Chief Marketing Officer PORTLAND, OR: Cedexis, the leader in crowd-optimized application and content delivery...

Taking music public

Steve’s breakdown: Spotify look to be the next darling of Wall Street. The IPO of the company is not for a while so get in their now while they’re thinking big....

Sleep monitor company found a bigger bed

Steve’s breakdown: Beddit is an app that Apple just bought. Whether they keep the brand or not is the question. But the technology sounds great and we’re sure millions will...

New Mobile Service with no AOR

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Robot delivery needs a mouthpiece

Steve’s breakdown: Starship Technologies is killing it but they’ll need to get people used to them delivering pizzas. They need to be taught. And as far as I can see, no one...

Getting a Twitter Bill: What a Concept

Steve’s breakdown: Didn’t see that one coming did ya? To be honest, it hasn’t happened yet but judging by the attitude investors have about Twitter, they better start sending out Twitter...

Workflow app becomes a slice of Apple

Steve’s breakdown: WorkFlow now has some deep pockets with Apple and we expect them to push hard on marketing. They already said they’re keeping the brand so get the app, become...

$800 million Sprint media account is calling

Steve’s breakdown: There’s an RFP from the client out there so if you have connections in the telecommunications biz, it’s time to make that call. OVERLAND PARK, KS: Telecom giant...

New CMO nests at Blue Jay Wireless

Steve’s breakdown: FYI: Blue Jay Wireless is the socially conscious technology distributor operating in 18 states and expanding. Get in before they hire a “real” agency. CARROLLTON, TX: Blue Jay Wireless...

HTC mobile in global review

Steve’s breakdown: HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year. BTW: You won’t be...

Friday’s BtoB Action

Chef Appoints Company’s First Chief Marketing Officer to Drive Continued Growth  Chef Promotes Ken Cheney to Lead Global Go-to-Market Strategy at Key Inflection Point for Company; Chef Bolsters Executive Team...

What’s going on with Sprint?

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BtoB Leads: October 7th

TigerText Names Two Healthcare Vets To Exec Team Santa Monica-based TigerText has hired on two new healthcare veterans to its executive team, the company said this week. According to TigerText, it has...

Will R/GA hold on to Beats By Dre?

Steve’s breakdown: I know what you’re thinking. After winning a pride of lions at Cannes, how could they possibly lose the business. I’ll tell ya, the guy managing all those...

Todays BtoB leads: October 6th

Steve’s breakdown: Introducing our first BtoB report. We’ll be doing this every day from now on. This one features BtoB accounts with new Chief Marketing Officers. Alway worth a hearty “Congratulations” to...

Samsung has a big brand problem

Steve’s breakdown: The FAA has spoken and you can’t bring that phone on the plane. That touches every product they make. If you have a communications solution, I think they’ll listen....

Uber picks-up Target’s CMO

Steve’s breakdown: This is a big score for Uber and we suspect the new guy is going make his mark very quickly. Jump on aboard now! BTW: They do not...

Box has its 1st CMO & 2 new GMs

Steve’s breakdown: And those GMs are global sales positions. In other words, these guys are gearing up. They have 67,000 LinkedIn and 71,000 Twitter followers but what about advertising? I see...

Nokia is coming back!

Steve’s breakdown: Pekka Rantala, former CEO of Angry Birds’ maker Rovio and a longtime Nokia veteran, is tapped as chief marketing officer for the Finnish startup tasked with selling phones and...

Sprint’s new reality could be an opportunity

Steve’s breakdown: Sprint got some bad news this morning from their parent company, SoftBank. In a sentence, they will not have funds available from SoftBank to help with their turn-around. A renegotiation...

Are you part of WPP or Omnicom?

Steve’s breakdown: If you are, there a chance you may be participating in the $3.3 billion AT&T creative/media review. Better get on the horn and let the Boss know if...

BtoB: Tangoe’s new CMO and comm issue

Steve’s breakdown: These guys have a communication problem! Just go to their website and try to understand what they do. Someone has to fix this and maybe the new CMO...

BMW’s ReachNow relaunch & new CEO = Opportunity

Steve’s breakdown: ReachNow’s relaunch and new CEO, who was most recently a CMO, is just the crack in the door you need to get in there. SEATTLE, WA: BMW relaunched ReachNow in...

Predicting a Motorola account review

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Cricket Wireless calls in Tiffany Baehman as CMO

Steve’s breakdown: The new CMO is from AT&T Mobility & Consumer Markets for the greater Philadelphia region which means she’s got retail skills. So that’s the hat to put on while pitching. ATLANTA, GA: Cricket...

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