Steve’s breakdown: That’s West Point to you soldier! They’ve already moved the due date on this once. It’s February 7th now. Here’s the link to all the documentation you’ll need: Army
WEST POINT, NY: United States Military Academy
- Vendor shall serve up ads to top public high schools in top 20 metro Designated Marketing Areas (DMA’s) e.g., New York, Los Angeles, Chicago, Philadelphia, et al., for two 3-month periods:
These ads will:
- Provide USMA with between
Steve’s breakdown: There’s an RFP from the client out there so if you have connections in the telecommunications biz, it’s time to make that call.
OVERLAND PARK, KS: Telecom giant Sprint has placed its media planning and buying business in review for the first time in over 10 years. Vice president of corporate communications David Tovar confirmed that the company issued an RFP to “several firms” today including incumbent Mediavest, which has handled the
Steve’s breakdown: . . . but it’s a little complicated. The Nokia mobile phone brand is being run by HMD Global which is owned by Smart Connect, a private equity fund run by Jean-Francois Baril. From what we can tell, Arto Nummela is the guy to speak to about advertising. And as always, contact me for contact help.
ESPOO, Finland & LONDON, UK: Nokia smartphones are poised for a comeback after former managers at the Finnish company
Steve’s breakdown: HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year.
SEATTLE, WA: The company is thought to be looking to appoint a shop by the end of the year. There is no retained agency as it
Chef Promotes Ken Cheney to Lead Global Go-to-Market Strategy at Key Inflection Point for Company; Chef Bolsters Executive Team with New Product Engineering and Revenue Marketing Leaders
SEATTLE, WA–(Marketwired – Nov 10, 2016) – Chef, the leader in automation for DevOps, today appointed Ken Cheney as the company’s first Chief Marketing Officer (CMO). Cheney will lead Chef’s global marketing strategies including brand, product
Santa Monica-based TigerText has hired on two new healthcare veterans to its executive team, the company said this week. According to TigerText, it has named Kirk Kirman as President of Client Organization, heading up sales and customer support; and Kelli Castellano as Chief Marketing Officer, leading the company’s marketing strategies.
LAFAYETTE, LA: ATC Group Services LLC (“ATC”), a leading
Steve’s breakdown: I know what you’re thinking. After winning a pride of lions at Cannes, how could they possibly lose the business. I’ll tell ya, the guy managing all those award winning spots is Omar Johnson, the CMO, and he’s leaving November 1st.
If I were R/GA, I’d follow him – not so much the stick with the brand.
SANTA MONICA, CA: After overseeing Beats By Dre‘s rise to become one of the most
Steve’s breakdown: Introducing our first BtoB report. We’ll be doing this every day from now on. This one features BtoB accounts with new Chief Marketing Officers. Alway worth a hearty “Congratulations” to introduce your agency.
Cloudian, Inc., the leading 100 percent native S3 object storage provider, has appointed Jon Toor as chief marketing officer.
kCura, developers of the e-discovery software Relativity, today
Steve’s breakdown: The FAA has spoken and you can’t bring that phone on the plane. That touches every product they make.
If you have a communications solution, I think they’ll listen. But don’t call them, use email just in case. ~~~~
RICHARDSON, TX: Well, it’s now official: following a Federal Aviation Administration (FAA) mandate, more than just being advised against, it is now flat out illegal to use Samsung’s Galaxy Note 7 onboard U.S. flights.
Steve’s breakdown: Getting in on the ground floor of a good idea like Lemonade, especially as an ad agency, is a great way to ride someone else’s wave without much investment. Worth a call.
NEW YORK, NY: A New York startup aims to disrupt the insurance industry — and the key, it says, is to get folks to behave.
One-year-old Lemonade went live Wednesday in New York with a slick mobile app that offers homeowner’s
Steve’s breakdown: This is a big score for Uber and we suspect the new guy is going make his mark very quickly. Jump on aboard now!
BTW: They do not have an AOR!
SAN FRANCISCO, CA: Uber, the global ride-hailing giant whose reputation has see-sawed at times from brash to boorish, has plucked an image maker from a leading U.S. retailer to be one of its top executives.
Uber has hired Jeff Jones, chief marketing
Steve’s breakdown: And those GMs are global sales positions. In other words, these guys are gearing up. They have 67,000 LinkedIn and 71,000 Twitter followers but what about advertising? I see branding but no advertising. Seems that’s next! Make that call.
REDWOOD CITY, CA: Box, Inc., a leading enterprise content management platform, today announced the appointment of Carrie Palin as the company’s first Chief Marketing Officer and named Lesley Young and Tom Addis as the
Steve’s breakdown: NextCleaners just go bigger with an acquisition and now we think it’s time to start spreading the word to increase demand for their eco-friendly cleaning service. They barely have a social media plan for crying-out-loud.
KEARNY, NJ: NextCleaners, the largest eco-friendly dry cleaning and laundry service in the New York City and Northern New Jersey areas, today announced its acquisition of Boomerang NYC assets. The Boomerang acquisition will increase NextCleaners’ already rapidly
Steve’s breakdown: That’s a lot of mullah and they are going up against a non-profit. Why didn’t someone do that earlier? Anyway, they are tech guys and would probably entertain a strategy meeting with a start-up company turned “player”. Is that you?. Is that you?
A renegotiation of their agency relations will most likely happen. This could spark an agency review.
OVERLAND PARK, KS: SoftBank is planning to fund its purchase of ARM with cash and loans, reducing the company’s ability to provide money directly to Sprint for its turnaround efforts.
Steve’s breakdown: Blackberry really needs to get some creative mojo going. They tried that before when they brought in what’s-her-face who was caught on an iPhone. We think this time they need real market intelligence with strong marketing chops because this is ridiculous.
WATERLOO, Canada: BlackBerry will stop making its Classic smartphone, 18 months after launching it in an effort to entice users who prefer physical, rather than touch, keyboards.
The Classic was launched early
Steve’s breakdown: If you are, there a chance you may be participating in the $3.3 billion AT&T creative/media review. Better get on the horn and let the Boss know if that’s something you want or NOT.
DALLAS, TX: AT&T is conducting of a review of its creative and media assignments with the intention of consolidating with a single holding company, a rep for the telecom giant confirmed Thursday.
Currently, most of the business is handled
Steve’s breakdown: These guys have a communication problem! Just go to their website and try to understand what they do. Someone has to fix this and maybe the new CMO may bring help.
ORANGE, CT: Tangoe, Inc. (NASDAQ: TNGO) announced that Sidra Berman has joined the company as Chief Marketing Officer (CMO) reporting directly to acting CEO, James Foy. Berman brings 20 years of experience specializing in innovative go-to-market strategies that resulted in
Steve’s breakdown: ReachNow’s relaunch and new CEO, who was most recently a CMO, is just the crack in the door you need to get in there.
SEATTLE, WA: BMW relaunched ReachNow in Seattle last month and has now named a CEO to help expand the car-sharing service.
The new CEO, Steve Banfield, is a former chief marketing officer at Inrix, a real-time traffic data company, according to Fortune.
Inrix partnered with BMW to launch a service
Steve’s breakdown: To catch you up, to save cash Sprint has been moving more & more work from Deutsch to their in-house production company, Yellow Fan. Then Yellow Fan did that terrible “Ghetto” video which turned Twitter into a Sprint hater. So here we are. Everyone is unhappy so get in there and make it all better.
OVERLAND PARK, KS: When Sprint finally confirmed that it had chosen Deutsch as its new creative agency of
© 2017 · Ratti Report.