Seems the turnover at the top could take out an agency or two

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: "Two Top Uber Executives Are Out as C.E.O. Consolidates Power" is the headline...

Read More

We finally got the names to pitch at this 8 figure mobile app account

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: As we mentioned last month, Lyft is dumping the CMO position and is...

Read More

We don’t think this spokes person is going to keep her job

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: I like the Tiffany Haddish's work but I don't think it's breaking any...

Read More

A jettisoned CMO may have left an opening

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: So there no more CMO job at Lyft which means the winds of...

Read More

This could be the nail in the coffin of this campaign

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: No, not Bo Jackson. The latest quarter for Sprint saw the steepest decline...

Read More

Memo leaked detailing executive moves & teases upcoming initiative

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: T-Mobile always seems to have something going on. Here's the key line from this...

Read More

McDonald’s exec to take over marketing at social media

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: As far as we can tell, Snap does not have an agency of...

Read More

Conglomerate with too many products throws the whole schmear in review

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: LG is keeping tight lips about this review but the incumbent (Havas Media)...

Read More

Booking App Gets Deep Pockets for New Advertising

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: I love HotelTonight and now that they are owned by Airbnb, we see...

Read More

$3 million car service client is in review

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

https://www.youtube.com/watch?v=P3S2tWy0d5Q Steve's breakdown: You're going to have to jump on this one if you want...

Read More

Veteran of Nike & Lululemon Joins…Who Care Just Pitch Them

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Electric Scooter Company Lime hires first CMO, Duke Stump, veteran of Lululemon and Nike and...

Read More

He’s at it again: Pitch him before he hurts himself

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Integrating WhatsApp, Instagram & Facebook Messenger sounds a little "Big Brotherish" if you ask...

Read More

Do you fancy a phone client?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: First off, Nokia use a "Studio" called Happy Finish for some of their...

Read More

Financial North American RFI is Out

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The Experian RFI looks to be for PR but there's always room for spreading...

Read More

1,289 stores set to seek new agency

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Prime Communications is buying 1,289 AT&T retail stores and you know they'll be looking into...

Read More

The Douchebag Factor is not enough

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Considering every latenight show makes fun of every guy who vapes, you'd think...

Read More

Mani Pedi CMO job opening

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Snailz, Inc. is a mobile app that's ready to hit the runway. Help find...

Read More

“Coming Soon” to a hand near you: New Phone Who Should Be Calling New Agencies

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Samsung doesn't even have a name for the foldable phone but we suspect...

Read More

Car Service in Review

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

https://www.youtube.com/watch?v=0Bm2ooPWrcE Steve's breakdown: Fair is the company and The Burnett Collective is handling the pitch so...

Read More

Social Media Co has Ducks in-a-row ready for your pitch

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Do you use Pinterest. I know some of y'all do. I've seen your websites...

Read More

Real Estate Company Shake-up Could Include Agency review

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: There are just too many changes going on at Zillow not to take...

Read More

Technology giant in “chemistry” stage of account review

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Consumer electronics business Garmin is seeking 'a modern approach' as it launches a PR...

Read More

It’s about that time for their annual account review

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Lyft has had an account review every year since 2015 and with this...

Read More

What has 1000 stores and can make a phone call?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: It's AT&T and who's doing the advertising for all these new stores? DALLAS,...

Read More

Here’s a good idea: Put a booze hound behind the CMO wheel of a driving client

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

https://www.youtube.com/watch?v=WMZyw5lPKgE Steve's breakdown: Sometimes I just can't. I just can't understand what some companies are...

Read More

Hooking-up with a new CMO

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: An ex-72andSunny & Wieden + Kennedy exec take the marketing helm at Tinder....

Read More

1st Company CMO means agency not far behind

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Duolingo is growing by leaps and bounds and their first CMO is a sign...

Read More

Client with generic advertising gets new CMO

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

https://www.youtube.com/watch?time_continue=2&v=nwSXFfpqCt4 Steve's breakdown: When ever you see a generic advertising campaign like ATDs and then...

Read More

Double Trouble at Movie client who Seeks Savior

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We got a couple of reasons to contact MoviePass. One is that shutdown...

Read More

TV Startup is starting with $1 billion

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: It's time to start putting in calls to Jeffrey Katzenberg's people because his NewTV...

Read More

NYT UPDATE: Two brands with a Trumped-Up PR problem

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have...

Read More

CEOs turn from rivals to kindred spirits

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: How about that for some design work? Huh? Not bad for a new...

Read More

Vehicle maintenance APP can’t find CMO with a map anna flashlight

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Shell's Fitcar is on the lookout for a CMO. If you've used FitCar...

Read More

The Pet Rock of Cell Phones Needs Fresh Look

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

https://www.youtube.com/watch?v=ijNmrkdYwz4 Steve's breakdown: This new CMO sounds like the type that's going to make some...

Read More

New Ad Campaign Needs to be Created for Music Company

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: This is hilarious! Pandora just bought the ad platform used by Spotify! It's...

Read More

Ad Reviews Abroad = American Account Opportunities

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: As y'all know, despite our occasional southern accent, we are a global newspaper...

Read More

Great Car Care idea/company seeks CMO that should include agency

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: CarAdvise markets its mobile care service to Auto Shops, Car Dealerships, Insurance companies and...

Read More

2 e-commerce grocery services combine to create ad account

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Digital marketing is what's needed at Instacart and Unata now that they are joining forces...

Read More

“This is your brain on drugs” style campaigns in the waiting

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

https://www.youtube.com/watch?v=6rgNz7TFsE0 Steve's breakdown: Drugs, smoking, drinking, gambling and now . . . drumroll . ....

Read More

Global Agency Review in the Speaker Biz: RFP

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Pete Pedersed, VP of global communications and sustainability at Sonos has not commented on...

Read More

Steal this account: Luxury player in the phone biz

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: So the $1000 Mate 10 Pro phone is in talks with AT&T to launch...

Read More

Halloween crushed this company: Now need serious comm strategy

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The news has yet to broken in the US regarding Ring.com's totally shut...

Read More

We called another one right: Uber puts Creative & Media up for Review

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: On August 28th, our headline was "Start revving up your engines for this...

Read More

$6 million telecom account hires agency exec as CMO

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Penny Baldwin, the new CMO, has been with Y&R, Arnold Worldwide, McCann-Erickson and O&M....

Read More

Unified Comm company gearing up marketing blitz

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: 8x8 just brought on 3 marketing execs from HP, IBM and OneOnline and...

Read More

BtoB new CMO Report

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Here's a fresh batch for y'all who delve into the BtoB. Cedexis Names...

Read More

Taking music public

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Spotify look to be the next darling of Wall Street. The IPO of...

Read More

Sleep monitor company found a bigger bed

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Beddit is an app that Apple just bought. Whether they keep the brand...

Read More

New Mobile Service with no AOR

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Comcast launched Xfinity Mobile not too long ago. (Surprising they used that name...

Read More

Mobile fundraising company gets commitment from new CMO

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: If you're looking to "do good" this potential client could do the trick....

Read More

Robot delivery needs a mouthpiece

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Starship Technologies is killing it but they'll need to get people used to them delivering...

Read More

Getting a Twitter Bill: What a Concept

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Didn't see that one coming did ya? To be honest, it hasn't happened...

Read More

Workflow app becomes a slice of Apple

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: WorkFlow now has some deep pockets with Apple and we expect them to push...

Read More

United States Military Academy RFP for Mobile Media Marketing

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: That's West Point to you soldier! They've already moved the due date on this...

Read More

Type and press Enter to search