$3 million car service client is in review

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Do you fancy a phone client?

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Financial North American RFI is Out

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1,289 stores set to seek new agency

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The Douchebag Factor is not enough

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Mani Pedi CMO job opening

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Car Service in Review

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What has 1000 stores and can make a phone call?

Steve’s breakdown: It’s AT&T and who’s doing the advertising for all these new stores? DALLAS, TX: AT&T is ramping up retail expansion—and not just in standard locations. The telecommunications giant...

Hooking-up with a new CMO

Steve’s breakdown: An ex-72andSunny & Wieden + Kennedy exec take the marketing helm at Tinder. Is it a most to build continue to build their in-house marketing team, or is...

1st Company CMO means agency not far behind

Steve’s breakdown: Duolingo is growing by leaps and bounds and their first CMO is a sign to where they are going. Agency Please . . . . PITTSBURGH, PA: Duolingo, the popular...

Client with generic advertising gets new CMO

Steve’s breakdown: When ever you see a generic advertising campaign like ATDs and then see them getting a new CMO, think agency change-up. BOCA RATON, FL: ADT Inc. (NYSE:ADT), a...

Double Trouble at Movie client who Seeks Savior

Steve’s breakdown: We got a couple of reasons to contact MoviePass. One is that shutdown that happened because they couldn’t pay their bills & they are seeking a new CMO....

TV Startup is starting with $1 billion

Steve’s breakdown: It’s time to start putting in calls to Jeffrey Katzenberg’s people because his NewTV startup (a Netflix for mobile devises) has $1 billion in backing. You know advertising is...

NYT UPDATE: Two brands with a Trumped-Up PR problem

Steve’s breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have to call AT&T! MAY 10th post: There’s a giant mess at AT&T and Novartis that needs...

CEOs turn from rivals to kindred spirits

Steve’s breakdown: How about that for some design work? Huh? Not bad for a new business guy! Some questions? What makes me think Sprint’s current “Sprintern” campaign is being done...

The Pet Rock of Cell Phones Needs Fresh Look

Steve’s breakdown: This new CMO sounds like the type that’s going to make some waves with her Lands’ End and Crocs background. Plus the work they are been running is getting...

Global Agency Review in the Speaker Biz: RFP

Steve’s breakdown: Pete Pedersed, VP of global communications and sustainability at Sonos has not commented on the review but we suspect he’s the guy with the RFP. You might want to...

$6 million telecom account hires agency exec as CMO

Steve’s breakdown: Penny Baldwin, the new CMO, has been with Y&R, Arnold Worldwide, McCann-Erickson and O&M. Which makes us think she’ll be going for a smaller shop for the account. She...

Unified Comm company gearing up marketing blitz

Steve’s breakdown: 8×8 just brought on 3 marketing execs from HP, IBM and OneOnline and with a $4 million budget we expect them to hit the ground running. Their number...

BtoB new CMO Report

Steve’s breakdown: Here’s a fresh batch for y’all who delve into the BtoB. Cedexis Names Anshu Agarwal Chief Marketing Officer PORTLAND, OR: Cedexis, the leader in crowd-optimized application and content delivery...

Taking music public

Steve’s breakdown: Spotify look to be the next darling of Wall Street. The IPO of the company is not for a while so get in their now while they’re thinking big....

Sleep monitor company found a bigger bed

Steve’s breakdown: Beddit is an app that Apple just bought. Whether they keep the brand or not is the question. But the technology sounds great and we’re sure millions will...

New Mobile Service with no AOR

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Robot delivery needs a mouthpiece

Steve’s breakdown: Starship Technologies is killing it but they’ll need to get people used to them delivering pizzas. They need to be taught. And as far as I can see, no one...

Getting a Twitter Bill: What a Concept

Steve’s breakdown: Didn’t see that one coming did ya? To be honest, it hasn’t happened yet but judging by the attitude investors have about Twitter, they better start sending out Twitter...

Workflow app becomes a slice of Apple

Steve’s breakdown: WorkFlow now has some deep pockets with Apple and we expect them to push hard on marketing. They already said they’re keeping the brand so get the app, become...

$800 million Sprint media account is calling

Steve’s breakdown: There’s an RFP from the client out there so if you have connections in the telecommunications biz, it’s time to make that call. OVERLAND PARK, KS: Telecom giant...

New CMO nests at Blue Jay Wireless

Steve’s breakdown: FYI: Blue Jay Wireless is the socially conscious technology distributor operating in 18 states and expanding. Get in before they hire a “real” agency. CARROLLTON, TX: Blue Jay Wireless...

HTC mobile in global review

Steve’s breakdown: HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year. BTW: You won’t be...

Friday’s BtoB Action

Chef Appoints Company’s First Chief Marketing Officer to Drive Continued Growth  Chef Promotes Ken Cheney to Lead Global Go-to-Market Strategy at Key Inflection Point for Company; Chef Bolsters Executive Team...

What’s going on with Sprint?

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BtoB Leads: October 7th

TigerText Names Two Healthcare Vets To Exec Team Santa Monica-based TigerText has hired on two new healthcare veterans to its executive team, the company said this week. According to TigerText, it has...

Will R/GA hold on to Beats By Dre?

Steve’s breakdown: I know what you’re thinking. After winning a pride of lions at Cannes, how could they possibly lose the business. I’ll tell ya, the guy managing all those...

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