Industry: Mobile

Samsung in Digital & Media Review: Call Headquarters!

Steve’s breakdown: Wouldn’t you know it. 4:45pm a day before Juneteenth, Samsung announces it’s going into review. So, if you are part of Interpublic Group of Cos., Dentsu Aegis Network or WPP, it’s time to call headquarters to get you agency’s ass in this pitch! The rest of you, contact consutlancy R3 to make sure […]

Lots of agencies are getting fired very soon so start your engines

Steve’s breakdown: We hate to say things about agencies getting fired but let’s face it, not every agency servicing T-Mobile & Sprint are going to survive the merger. They just won’t so get your research team together and pick you targets and start writing those decks! BELLEVUE, WA & OVERLAND PARK, KS: The federal judge […]

As we forecasted this summer, Groupon goes into review

Steve’s breakdown: We saw the writing on the wall when Groupon brought in Grand Prix Titanium at Cannes winner, Craig Rowley from REI to be CMO. (See our prediction below) Now it looks as if the review has already started with DDB as one of the contenders. We hope you were listening before and you’re […]

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Financial North American RFI is Out

Steve’s breakdown: The Experian RFI looks to be for PR but there’s always room for spreading out those services when they haven’t formally pulled the trigger on the review. Gerry Tschopp, SVP, head of global external communications, and chief communications officer at Experian is the contact. [email protected] COSTA MESA, CA & DUBLIN, Ireland: Credit data company Experian […]

1,289 stores set to seek new agency

Steve’s breakdown: Prime Communications is buying 1,289 AT&T retail stores and you know they’ll be looking into advertising right out of the gate. SUGAR LAND, TX: GameStop is getting out of the mobile phone business as it moves to sharpen its focus on videogames and collectibles. GameStop Corp. has entered into an agreement to sell its Spring […]

The Douchebag Factor is not enough

Steve’s breakdown: Considering every latenight show makes fun of every guy who vapes, you’d think the trend would slowdown. That said, the FDA is cracking down on the e-cigarette industry and we think this is a great time to reach out to those in the crosshairs. Pick one: the Juul, NJOY, Rejuve, Vap Hub and […]

Mani Pedi CMO job opening

Steve’s breakdown: Snailz, Inc. is a mobile app that’s ready to hit the runway. Help find their next CMO and you can come with. Here’s the job description: NEW YOR, NY: Company Description Snailz mobile beauty app is growing rapidly. We are available in NYC, Brooklyn and Northern NJ and adding new salons daily. We […]

“Coming Soon” to a hand near you: New Phone Who Should Be Calling New Agencies

Steve’s breakdown: Samsung doesn’t even have a name for the foldable phone but we suspect a few calls to their marketing folks are in order. Pretty ad are nice but we think some tech talk might be the ticket to better sales. RICHARDSON, TX: Samsung just announced a smartphone that can fold in half. It’s […]

Car Service in Review

Steve’s breakdown: Fair is the company and The Burnett Collective is handling the pitch so make sure your creds are up to date over there. Good Luck! SANTA MONICA, CA: Upstart vehicle subscription brand Fair has launched an agency review as it prepares to go national and boost its marketing spending. The brand, whose investors include BMW, […]

Real Estate Company Shake-up Could Include Agency review

Steve’s breakdown: There are just too many changes going on at Zillow not to take a look at their 6+ year relationship with Deutsch. Read on . . . SEATTLE, WA: Zillow Group, Inc. (Nasdaq: Z;Nasdaq: ZG), which houses a portfolio of the largest and most vibrant real estate and home-related brands on mobile and web, […]

Technology giant in “chemistry” stage of account review

Steve’s breakdown: Consumer electronics business Garmin is seeking ‘a modern approach’ as it launches a PR pitch in the UK and Ireland via CreativeBrief. Even though it’s an international review, it’s always a good idea to make sure your credentials are up to date at the search consultant just in case they want to throw in […]

It’s about that time for their annual account review

Steve’s breakdown: Lyft has had an account review every year since 2015 and with this new CMO, we think it’s about time for the next one. Try [email protected] SAN FRANCISCO, CA: As the Lyft brand continues to grow and strengthen, so does our leadership team! We are excited to share that Joy Howard is joining […]

What has 1000 stores and can make a phone call?

Steve’s breakdown: It’s AT&T and who’s doing the advertising for all these new stores? DALLAS, TX: AT&T is ramping up retail expansion—and not just in standard locations. The telecommunications giant announced plans to add 1,000 new stores, giving it one of the fastest-growing retail footprints in the nation. In addition to standard retail locations, AT&T […]

Here’s a good idea: Put a booze hound behind the CMO wheel of a driving client

Steve’s breakdown: Sometimes I just can’t. I just can’t understand what some companies are thinking. Even though Uber has seemed to sober-up from the days before Dara Khosrowshahi, they bring in a Jim Beam marketer. Okay, so here we are. They can’t keep on airing the CEO talking about how they have changed. They’re eventually going […]

Hooking-up with a new CMO

Steve’s breakdown: An ex-72andSunny & Wieden + Kennedy exec take the marketing helm at Tinder. Is it a most to build continue to build their in-house marketing team, or is it a sign that agency people just might be the answer. You might as well ask her. LOS ANGELES, CA: Tinder, the world’s most popular app […]

1st Company CMO means agency not far behind

Steve’s breakdown: Duolingo is growing by leaps and bounds and their first CMO is a sign to where they are going. Agency Please . . . . PITTSBURGH, PA: Duolingo, the popular language learning service, today announced that it has now hit more than 300 million users worldwide. A year ago, Duolingo reported 200 million total users. […]

Client with generic advertising gets new CMO

Steve’s breakdown: When ever you see a generic advertising campaign like ATDs and then see them getting a new CMO, think agency change-up. BOCA RATON, FL: ADT Inc. (NYSE:ADT), a leading provider of security and automation solutions for homes and businesses, today announced that Jochen Koedijk has joined the company as its Chief Marketing Officer. […]

Double Trouble at Movie client who Seeks Savior

Steve’s breakdown: We got a couple of reasons to contact MoviePass. One is that shutdown that happened because they couldn’t pay their bills & they are seeking a new CMO. One might say, Steve, why contact a company with money problems? To which I say: “exactly”! The CMO job description is after the article. NEW […]

TV Startup is starting with $1 billion

Steve’s breakdown: It’s time to start putting in calls to Jeffrey Katzenberg’s people because his NewTV startup (a Netflix for mobile devises) has $1 billion in backing. You know advertising is going to be in the mix and clearly, there’s no one on the account as of yet. HOLLYWOOD, CA: Hollywood mogul Jeffrey Katzenberg has secured […]

NYT UPDATE: Two brands with a Trumped-Up PR problem

Steve’s breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have to call AT&T! MAY 10th post: There’s a giant mess at AT&T and Novartis that needs to be mopped-up. It also needs to be separated from their consumer marketing. This is a way bigger problem for AT&T so start with them. […]

CEOs turn from rivals to kindred spirits

Steve’s breakdown: How about that for some design work? Huh? Not bad for a new business guy! Some questions? What makes me think Sprint’s current “Sprintern” campaign is being done in house? Why is Droga5 working with both clients? Is this really just a T-Mobile takeover of Sprint? I’m sure will learn more soon but […]

Vehicle maintenance APP can’t find CMO with a map anna flashlight

Steve’s breakdown: Shell’s Fitcar is on the lookout for a CMO. If you’ve used FitCar it’s probably through Jiffy Lube or Quaker State. The job description below actually hints at the fact that they are going to be looking into hiring an advertising agency. There’s a lot of competition so they’ll need to think big! […]

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