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Steve's breakdown: Of course we're talking about advertising budgets. Or even better, upgrading their ad agency, if they even have one. SAN FRANCISCO, CA: Autonomous delivery service Starship Technologies closed...
Steve's breakdown: "Uber Hires Google Exec As VP Of Global Marketing Just Weeks After Massive Layoffs" is the headline but what's up with the total reorg. Worth looking into. Especially...
Steve's breakdown: It's finally going to happen. Sprint + T-Mobile. What are they going to do with the brands? How are they going to merge marketing departments? What we do...
Steve's breakdown: "Two Top Uber Executives Are Out as C.E.O. Consolidates Power" is the headline and it makes us wonder if their agency roster can hold on to the account...
Steve's breakdown: As we mentioned last month, Lyft is dumping the CMO position and is splitting it up in two. Heather Freeland, a former Facebook global marketing executive, will take...
Steve's breakdown: I like the Tiffany Haddish's work but I don't think it's breaking any doors down sales wise. Enter ex-REI marketing chief where he won a Grand Prix Titanium...
Steve's breakdown: So there no more CMO job at Lyft which means the winds of change could still be blowing. Check it out with these two. Heather Freeland, formerly Facebook’s...
Steve's breakdown: No, not Bo Jackson. The latest quarter for Sprint saw the steepest decline in subscribers in more than three years. That's what we think will be the end...
Steve's breakdown: T-Mobile always seems to have something going on. Here's the key line from this leaked memo: Nick Drake will be "building a team from the ground up that will...
Steve's breakdown: As far as we can tell, Snap does not have an agency of record so this could be a great opening for your shop. VENICE, CA: Snap Inc....
Steve's breakdown: LG is keeping tight lips about this review but the incumbent (Havas Media) has already said they are not going to defend. And as always, when the big...
Steve's breakdown: I love HotelTonight and now that they are owned by Airbnb, we see opportunity with these new deep pockets. Ray Elias at ray.elias@hoteltonight.com is the CMO SAN FRANCISCO,...
https://www.youtube.com/watch?v=P3S2tWy0d5Q Steve's breakdown: You're going to have to jump on this one if you want in. Sherrill Kaplan is leading the review and she's at skaplan@zipcar.com BOSTON, MA: Auto-sharing company Zipcar is seeking...
Steve's breakdown: Electric Scooter Company Lime hires first CMO, Duke Stump, veteran of Lululemon and Nike and the company will never be the same. Jump on and roll with the brand! SAN...
Steve's breakdown: Integrating WhatsApp, Instagram & Facebook Messenger sounds a little "Big Brotherish" if you ask us and pulling this off is not going to take an everyday communication strategy. That's...
Steve's breakdown: First off, Nokia use a "Studio" called Happy Finish for some of their work so that's , ummm, that. But the real news is the company announced partnerships with...
Steve's breakdown: Giant Spoon & Carrot Creative work on Pinterest but will they survive this IPO in April? PALO ALTO, CA: Pinterest could go public in 2019. The picture sharing...
Steve's breakdown: The Experian RFI looks to be for PR but there's always room for spreading out those services when they haven't formally pulled the trigger on the review. Gerry Tschopp,...
Steve's breakdown: Prime Communications is buying 1,289 AT&T retail stores and you know they'll be looking into advertising right out of the gate. SUGAR LAND, TX: GameStop is getting out of the...
Steve's breakdown: Considering every latenight show makes fun of every guy who vapes, you'd think the trend would slowdown. That said, the FDA is cracking down on the e-cigarette industry...
Steve's breakdown: Snailz, Inc. is a mobile app that's ready to hit the runway. Help find their next CMO and you can come with. Here's the job description: NEW YOR, NY:...
Steve's breakdown: Samsung doesn't even have a name for the foldable phone but we suspect a few calls to their marketing folks are in order. Pretty ad are nice but...
https://www.youtube.com/watch?v=0Bm2ooPWrcE Steve's breakdown: Fair is the company and The Burnett Collective is handling the pitch so make sure your creds are up to date over there. Good Luck! SANTA MONICA, CA:...
Steve's breakdown: Do you use Pinterest. I know some of y'all do. I've seen your websites with the icon. If that' you and the platform is working out, give this new...
https://www.youtube.com/watch?v=mPL4ynO9OME Steve's breakdown: Really? "Listen for a Change" is the line for a product that shuts down the nature around you, the people around you and maybe even the sound...
Steve's breakdown: There are just too many changes going on at Zillow not to take a look at their 6+ year relationship with Deutsch. Read on . . . SEATTLE,...
Steve's breakdown: Consumer electronics business Garmin is seeking 'a modern approach' as it launches a PR pitch in the UK and Ireland via CreativeBrief. Even though it's an international review, it's...
Steve's breakdown: Lyft has had an account review every year since 2015 and with this new CMO, we think it's about time for the next one. Try Joy@Lyft.com SAN FRANCISCO,...
Steve's breakdown: It's AT&T and who's doing the advertising for all these new stores? DALLAS, TX: AT&T is ramping up retail expansion—and not just in standard locations. The telecommunications giant...
https://www.youtube.com/watch?v=WMZyw5lPKgE Steve's breakdown: Sometimes I just can't. I just can't understand what some companies are thinking. Even though Uber has seemed to sober-up from the days before Dara Khosrowshahi, they bring...
Steve's breakdown: An ex-72andSunny & Wieden + Kennedy exec take the marketing helm at Tinder. Is it a most to build continue to build their in-house marketing team, or is...
Steve's breakdown: The "lifecycle marketing efforts" for Boxed will be happening with the $111 million they just got in financing but as far as we can see, they have no agency. That's...
Steve's breakdown: Duolingo is growing by leaps and bounds and their first CMO is a sign to where they are going. Agency Please . . . . PITTSBURGH, PA: Duolingo, the popular...
https://www.youtube.com/watch?time_continue=2&v=nwSXFfpqCt4 Steve's breakdown: When ever you see a generic advertising campaign like ATDs and then see them getting a new CMO, think agency change-up. BOCA RATON, FL: ADT Inc. (NYSE:ADT),...
Steve's breakdown: We got a couple of reasons to contact MoviePass. One is that shutdown that happened because they couldn't pay their bills & they are seeking a new CMO....
Steve's breakdown: It's time to start putting in calls to Jeffrey Katzenberg's people because his NewTV startup (a Netflix for mobile devises) has $1 billion in backing. You know advertising is...
Steve's breakdown: Lyft has had a fickle past with ad agencies but maybe this latest round of cash might help them focus on a steady marketing partner relationship. Worth looking...
Steve's breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have to call AT&T! MAY 10th post: There's a giant mess at AT&T and Novartis that needs...
Steve's breakdown: How about that for some design work? Huh? Not bad for a new business guy! Some questions? What makes me think Sprint's current "Sprintern" campaign is being done...
Steve's breakdown: Shell's Fitcar is on the lookout for a CMO. If you've used FitCar it's probably through Jiffy Lube or Quaker State. The job description below actually hints at...
Steve's breakdown: So Uber is buying the electric bicycle startup JUMP Bikes and they have no agency. And that's not all, this bike sharing segment is exploding. We even have one operating in...
https://www.youtube.com/watch?v=ijNmrkdYwz4 Steve's breakdown: This new CMO sounds like the type that's going to make some waves with her Lands' End and Crocs background. Plus the work they are been running is...
Steve's breakdown: This is hilarious! Pandora just bought the ad platform used by Spotify! It's brilliant and you know they are going to turn up the heat advertising wise so...
Steve's breakdown: As y'all know, despite our occasional southern accent, we are a global newspaper as we'll prove again with the opening of our Bologna Italy News Bureau in September....
Steve's breakdown: CarAdvise markets its mobile care service to Auto Shops, Car Dealerships, Insurance companies and many more. Then those companies offer CarAdvise to their customers. It would be a great...
Steve's breakdown: Digital marketing is what's needed at Instacart and Unata now that they are joining forces and it looks as if they are doing thing in-house. There's another reason to say...
https://www.youtube.com/watch?v=6rgNz7TFsE0 Steve's breakdown: Drugs, smoking, drinking, gambling and now . . . drumroll . . . Phone Addiction. Plans are being put together by manufactures, government agencies and non-profits to...
Steve's breakdown: Pete Pedersed, VP of global communications and sustainability at Sonos has not commented on the review but we suspect he's the guy with the RFP. You might want to...
Steve's breakdown: So the $1000 Mate 10 Pro phone is in talks with AT&T to launch in the USA. They have a few other continents to hit first but we suspect...
Steve's breakdown: The news has yet to broken in the US regarding Ring.com's totally shut down on Halloween. The one day you need the doorbell more than ever and the...
Steve's breakdown: On August 28th, our headline was "Start revving up your engines for this expected ad review". We hope you were listening because then you'd already be in this...
Steve's breakdown: Penny Baldwin, the new CMO, has been with Y&R, Arnold Worldwide, McCann-Erickson and O&M. Which makes us think she'll be going for a smaller shop for the account. She...
Steve's breakdown: 8x8 just brought on 3 marketing execs from HP, IBM and OneOnline and with a $4 million budget we expect them to hit the ground running. Their number...
Steve's breakdown: Here's a fresh batch for y'all who delve into the BtoB. Cedexis Names Anshu Agarwal Chief Marketing Officer PORTLAND, OR: Cedexis, the leader in crowd-optimized application and content delivery...
Steve's breakdown: Spotify look to be the next darling of Wall Street. The IPO of the company is not for a while so get in their now while they're thinking big....
Steve's breakdown: It's alway a good idea to check in on new agency/client relationships after 1 year. We all know that's when a lot of accounts cut the cord and...
Steve's breakdown: Beddit is an app that Apple just bought. Whether they keep the brand or not is the question. But the technology sounds great and we're sure millions will...
Steve's breakdown: Comcast launched Xfinity Mobile not too long ago. (Surprising they used that name considering how people feel about the brand) But now they bought a boatload of wireless...
Steve's breakdown: If you're looking to "do good" this potential client could do the trick. I mean, if the system works, they can raise money for advertising. LOS ANGELES, CA: MobileCause,...
Steve's breakdown: Starship Technologies is killing it but they'll need to get people used to them delivering pizzas. They need to be taught. And as far as I can see, no one...
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