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Steve’s breakdown: The Experian RFI looks to be for PR but there’s always room for spreading out those services when they haven’t formally pulled the trigger on the review. Gerry Tschopp, SVP, head of global external communications, and chief communications officer at Experian is the contact. Gerry.Tschopp@experian.com COSTA MESA, CA & DUBLIN, Ireland: Credit data company Experian […]
Steve’s breakdown: Prime Communications is buying 1,289 AT&T retail stores and you know they’ll be looking into advertising right out of the gate. SUGAR LAND, TX: GameStop is getting out of the mobile phone business as it moves to sharpen its focus on videogames and collectibles. GameStop Corp. has entered into an agreement to sell its Spring […]
Steve’s breakdown: Considering every latenight show makes fun of every guy who vapes, you’d think the trend would slowdown. That said, the FDA is cracking down on the e-cigarette industry and we think this is a great time to reach out to those in the crosshairs. Pick one: the Juul, NJOY, Rejuve, Vap Hub and […]
Steve’s breakdown: Snailz, Inc. is a mobile app that’s ready to hit the runway. Help find their next CMO and you can come with. Here’s the job description: NEW YOR, NY: Company Description Snailz mobile beauty app is growing rapidly. bit.ly/Getsnailz We are available in NYC, Brooklyn and Northern NJ and adding new salons daily. We […]
Steve’s breakdown: Samsung doesn’t even have a name for the foldable phone but we suspect a few calls to their marketing folks are in order. Pretty ad are nice but we think some tech talk might be the ticket to better sales. RICHARDSON, TX: Samsung just announced a smartphone that can fold in half. It’s […]
Steve’s breakdown: Fair is the company and The Burnett Collective is handling the pitch so make sure your creds are up to date over there. Good Luck! SANTA MONICA, CA: Upstart vehicle subscription brand Fair has launched an agency review as it prepares to go national and boost its marketing spending. The brand, whose investors include BMW, […]
Steve’s breakdown: Do you use Pinterest. I know some of y’all do. I’ve seen your websites with the icon. If that’ you and the platform is working out, give this new C Suite team a ring. Try Andrea@pinterest.com & Francoise@pinterest.com SAN FRANCISCO, CA: Pinterest has finally hired its first chief marketing officer: retail executive Andréa Mallard, who […]
Steve’s breakdown: Really? “Listen for a Change” is the line for a product that shuts down the nature around you, the people around you and maybe even the sound of that building about to fall on your head. This comes from Amazon’s Audible which is based out of Newark, NJ. We’re not sure of the agency. […]
Steve’s breakdown: There are just too many changes going on at Zillow not to take a look at their 6+ year relationship with Deutsch. Read on . . . SEATTLE, WA: Zillow Group, Inc. (Nasdaq: Z;Nasdaq: ZG), which houses a portfolio of the largest and most vibrant real estate and home-related brands on mobile and web, […]
Steve’s breakdown: Consumer electronics business Garmin is seeking ‘a modern approach’ as it launches a PR pitch in the UK and Ireland via CreativeBrief. Even though it’s an international review, it’s always a good idea to make sure your credentials are up to date at the search consultant just in case they want to throw in […]
Steve’s breakdown: Lyft has had an account review every year since 2015 and with this new CMO, we think it’s about time for the next one. Try Joy@Lyft.com SAN FRANCISCO, CA: As the Lyft brand continues to grow and strengthen, so does our leadership team! We are excited to share that Joy Howard is joining […]
Steve’s breakdown: It’s AT&T and who’s doing the advertising for all these new stores? DALLAS, TX: AT&T is ramping up retail expansion—and not just in standard locations. The telecommunications giant announced plans to add 1,000 new stores, giving it one of the fastest-growing retail footprints in the nation. In addition to standard retail locations, AT&T […]
Steve’s breakdown: Sometimes I just can’t. I just can’t understand what some companies are thinking. Even though Uber has seemed to sober-up from the days before Dara Khosrowshahi, they bring in a Jim Beam marketer. Okay, so here we are. They can’t keep on airing the CEO talking about how they have changed. They’re eventually going […]
Steve’s breakdown: An ex-72andSunny & Wieden + Kennedy exec take the marketing helm at Tinder. Is it a most to build continue to build their in-house marketing team, or is it a sign that agency people just might be the answer. You might as well ask her. LOS ANGELES, CA: Tinder, the world’s most popular app […]
Steve’s breakdown: The “lifecycle marketing efforts” for Boxed will be happening with the $111 million they just got in financing but as far as we can see, they have no agency. That’s your cue. EDISON, NJ: Boxed has gotten a new infusion of cash. The online retailer, which sells discounted groceries and everyday essentials in bulk-form only, […]
Steve’s breakdown: Duolingo is growing by leaps and bounds and their first CMO is a sign to where they are going. Agency Please . . . . PITTSBURGH, PA: Duolingo, the popular language learning service, today announced that it has now hit more than 300 million users worldwide. A year ago, Duolingo reported 200 million total users. […]
Steve’s breakdown: When ever you see a generic advertising campaign like ATDs and then see them getting a new CMO, think agency change-up. BOCA RATON, FL: ADT Inc. (NYSE:ADT), a leading provider of security and automation solutions for homes and businesses, today announced that Jochen Koedijk has joined the company as its Chief Marketing Officer. […]
Steve’s breakdown: We got a couple of reasons to contact MoviePass. One is that shutdown that happened because they couldn’t pay their bills & they are seeking a new CMO. One might say, Steve, why contact a company with money problems? To which I say: “exactly”! The CMO job description is after the article. NEW […]
Steve’s breakdown: It’s time to start putting in calls to Jeffrey Katzenberg’s people because his NewTV startup (a Netflix for mobile devises) has $1 billion in backing. You know advertising is going to be in the mix and clearly, there’s no one on the account as of yet. HOLLYWOOD, CA: Hollywood mogul Jeffrey Katzenberg has secured […]
Steve’s breakdown: Lyft has had a fickle past with ad agencies but maybe this latest round of cash might help them focus on a steady marketing partner relationship. Worth looking into. Melissa Waters at melissa@lyft.com is the marketing chief. SAN FRANCISCO, CA: Lyft has completed a $600 million funding round, the company said Wednesday. The new […]
Steve’s breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have to call AT&T! MAY 10th post: There’s a giant mess at AT&T and Novartis that needs to be mopped-up. It also needs to be separated from their consumer marketing. This is a way bigger problem for AT&T so start with them. […]
Steve’s breakdown: How about that for some design work? Huh? Not bad for a new business guy! Some questions? What makes me think Sprint’s current “Sprintern” campaign is being done in house? Why is Droga5 working with both clients? Is this really just a T-Mobile takeover of Sprint? I’m sure will learn more soon but […]
Steve’s breakdown: Shell’s Fitcar is on the lookout for a CMO. If you’ve used FitCar it’s probably through Jiffy Lube or Quaker State. The job description below actually hints at the fact that they are going to be looking into hiring an advertising agency. There’s a lot of competition so they’ll need to think big! […]
Steve’s breakdown: So Uber is buying the electric bicycle startup JUMP Bikes and they have no agency. And that’s not all, this bike sharing segment is exploding. We even have one operating in our small city of Asbury Park. Zagster. AND THEIR ADVERTISING IS SO LAME!! There’s also Motivate, BCycle and Spin. Pick one and ride. SAN FRANCISCO, CA: Ride-hailing […]
Steve’s breakdown: This new CMO sounds like the type that’s going to make some waves with her Lands’ End and Crocs background. Plus the work they are been running is getting worn out and a fresh look is required. BOULDER, CO: PopSockets LLC has announced the appointment of Becky Gebhardt as Chief Marketing Officer of PopSockets. Previously, Gebhardt […]
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Steve’s breakdown: CarAdvise markets its mobile care service to Auto Shops, Car Dealerships, Insurance companies and many more. Then those companies offer CarAdvise to their customers. It would be a great growth client that could get you into many more pitches via their partners. The CMO job description is below. Use it as a roadmap for […]
Steve’s breakdown: Digital marketing is what’s needed at Instacart and Unata now that they are joining forces and it looks as if they are doing thing in-house. There’s another reason to say “HI!” SANFRANCISCO, CA & TONOTO, Canada: Dive Brief: Instacart is acquiring Unata, the fellow e-commerce and digital grocery services provider, according to a press release. The […]