Industry: Restaurants

Revolution Foods looks into CPG with new CMO

Steve’s breakdown: This is a Fast Company top growing organization and this is just their next step to get to the next level. OAKLAND, CA: Revolution Foods seeks CMO. The […]

Burger King is sniffing around for new ad ideas

Steve’s breakdown: Our advise is to take your biggest strength whether it’s hitting a particular target audience or providing a particular service and pitch that as a project. Years ago, […]

Mogl looks to hire a big dog the to lead marketing

Steve’s breakdown: This rewards for shopping company looks to have found a better way to opperate. I remember working on FreeRide.com before the bubble burst. Wow, were they dreaming! Anyway, they […]

Fast-casual spinoff to take off this fall: Taqueria

Steve’s breakdown: Here’s one of those ground-floor growth accounts that could be a great opportunity. But you should move fast, they launch in October. LUBBOCK, TX: Food Concepts International is […]

Quiznos piles it on with new CEO & CMO

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Olive Garden & Red Lobster in hot water again

Steve’s breakdown: If you want to work for either one of these clients, you’ll have to have a brand name stockholders have a fuzzy feeling about. But if you do, […]

Burger King marches further into Russia

Steve’s breakdown: People say we don’t cover Russia and they’re mostly right, but not today. This expanding account will be huge and could use some grown-up marketing. And the best […]

Benihana skewers a company buyer

Steve’s breakdown: Two things: Though this latest commercial does tug on the heartstrings of the pass, it’s not going to sell reservations. And two: Having work at the agency who […]

Miami Subs Grill growing into South America

Steve’s breakdown: If your agency is looking for an opportunity to move internationally, here a possible road: Follow the Client! Miami Subs Grill has a long term growth plan for […]

Fuhgettaboutit! New York Bakery in Review

Steve’s breakdown: Not for nothin’ but  New York Bakery Co is looking for an agency to handle its $4 million ad account. Personally I like the Jewish and the Irish […]

Finally: New CMO at Friendly’s

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Pizza Ranch rustling up marketing efforts

Steve’s breakdown: The words Pizza and Ranch don’t make much sense together but we’re talking Iowa here. And it looks like an ad account waiting to happen so jump on […]

Pollo Tropical crows about their new CMO

Steve’s breakdown: Pollo Tropical is a restaurant chain specializing in the Floribbean cuisine of South Florida (a fusion of Florida cuisine and Caribbean food). The new guy has worked at […]

Digital in review Again at Taco Bell

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$30 Million Pizza Pizza in Review

Steve’s breakdown: One look at the present creative and you know why they are doing the review. No disrespect to the present agency because the client is in the beginning […]

Chili’s fires Digital Agency

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Burger King surfs for digital agency

Steve’s breakdown: The reassignment of the Burger King business continues after the firing of Crispin Porter. This time it’s the UN digital business. Logic says the winner of this review […]

New CMO @ KFC

Steve’s breakdown: This was obviously not a planned move so I suspect they don’t know what’s going to happen next. Then take the fact that sales are down almost 4% […]

Landry’s to buy McCormick & Schmick’s

Steve’s breakdown: The new owner has some deep pockets for marketing. My question is whether they are going to fold one seafood place into the other. The other thing is […]

New top dog at Taco Bell marketing

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