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Steve’s breakdown: The new guys’ job includes “brand management and evolution of the company’s traditional marketing vehicles to new media including digital and social.” Did you hear that digital agencies??? […]
Steve’s breakdown: Pile and Co. is handling this pitch so I hope you have your credentials over there. And if you don’t, did it sooner than later so you don’t miss out […]
Steve’s breakdown: We have a bit of a coming together of old pals here. Which could mean they are almost ready to pull the trigger on some real marketing here. […]
Steve’s breakdown: This is a double pitch. Media and creative are up for grabs. BTW: I was on the pitch team when J. Walter Thompson won this account back in […]
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Steve’s breakdown: This is the future of food; from farmer to fork. We expect big growth for FoodLink and a smart marketing plan will make that happen. LOS GATOS, CA: FoodLink®, […]
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Steve’s breakdown: Expanding an agency’s services is a fast way to increase revenue and one of the fastest growing markets in the world is the Chinese consumer. And we think […]
Steve’s breakdown: We’ve got a BtoB account here. They say they can optimize inventory, improve employee productivity & increase sales. Maybe I should hire them!! ATLANTA, GA: RedPrairie Corporation, a global […]
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships […]
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Steve’s breakdown: Here’s one of those times we see the difference between American and Australian english. Tyre vs. Tire Anyway, the Vince Martin Winter Wonderland spots are hilarious. (Mostly because Christmas […]
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Steve’s breakdown: This is a big one folks. If you don’t know, Harrods is The UK luxury department store and it comes with lots of prestige. The Haystack Group is handling […]
Steve’s breakdown: Sunoco is not dead yet – and it may never die no matter who owns it. But that’s my point here. The retail business will stay in Phily […]
Steve’s breakdown: “Nuffield Health, the not-for-profit gym and healthcare business, is looking for an agency to handle its advertising account.” NEW MALDEN, UK: The company has approached agencies directly to […]
Steve’s breakdown: Small shop project alert! I think the main communications problem here is that people don’t know what puppy mills are. NEW YORK, NY: Did you know that most […]
Steve’s breakdown: Amazon is doing fine but if more stores stop selling their products, it’s going to be a big problem which will probably need a marketing adjustment. SEATTLE, WA: Wal-Mart […]
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Steve’s breakdown: This is a curious hire considering the new CMO has worked at Shell, Hasbro, Clorox and ACNielsen. I suspect she’ll want to make her mark and that could mean […]
Steve’s breakdown: “ASDA, which is owned by Walmart, is holding a review of its $15 million digital media roster, across mobile, search, affiliate marketing and display.” Our suggestion here is […]
Steve’s breakdown: Coming out of bankruptcy is not easy but this was a beloved brand and I suspect there might even be some pent-up demand. Secondly, they will not be […]
Steve’s breakdown: The featured video is proof that this article is dead on. Please, please, please – someone get in there and fix this! NEW ALBANY, OH: Abercrombie & Fitch Co.’s […]
Steve’s breakdown: Chemistry meeting start in September so if you want to get in there, act now! And in case you didn’t know, Lidl is a discount supermarket chain based in Germany that operates […]
Steve’s breakdown: This retail chain has approximately 281 stores in 261 cities and they are on a mission. Can I get an Amen?!? Anyway, they clearly have plans to expand and […]
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Steve’s breakdown: When the new CEO said this about the brand, she wasn’t kidding: “All it lacked was marketing.” YIKES! SAVANNAH, GA: Savannah Coffee Roasters new CEO Lori Collins to grow […]
Steve’s breakdown: This move will put the headquarters of the gas station brand in the United States and that’s always good news. FYI: they have more than 1,300 ARCO-branded sites […]
Steve’s breakdown: I don’t pretend to know what this means stock-wise but the spin-off is going to need some fresh marketing to make this work. HOFFMAN ESTATES, IL: Shares of […]
Steve’s breakdown: Judging by the recent creative featured above, it’s probably a good move to put this into review. Especially because of the last line of the spot: “We know […]
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Steve’s breakdown: They say RFPs have been sent out but if you have the juice to talk them into your pitch, jump on it! WOONSOCKET, RI: Drugstore and benefits company […]
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Steve’s breakdown: My spidey-senses are tingling on this one. We believe Thompson will push hard to grow this company just to make Yahoo eat their words. Look for big expansion moves […]
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Steve’s breakdown: The review includes Sears & Kmart. BTW, we knew something like this would happen review when we reported New CMO at Sears Holdings: We predict digital account will […]
Steve’s breakdown: “Shopping destination Bluewater is understood to be in talks with consumer agencies as it faces increased competition from Westfield’s Shepherd’s Bush and Stratford City centres.” KENT, UK: Bluewater is […]
Pedro’s breakdown: Ducsa, Uruguay´s largest private gasoline distributor, is looking for a new agency and receiving proposals this month. JWT, Cámara/TBWA and other major agencies are reportedly bidding for the […]
Pedro’s breakdown: Carrefour, the French supermarket giant, is increasing its foothold in Argentina, announcing the purchasing of 129 stores of local supermarket chain EKI. Word is the newly purchased EKI […]
Steve’s breakdown: On October 3 we reported Target CMO Departs for JCPenney: No love lost . . . yet. Well, the love that was lost was at JC Penny and […]
Steve’s breakdown: A) We saw this coming in February when we reported Macy’s makes some moves at the top of Marketing. 2) Joanne Davis Consulting is supporting the review so […]
Steve’s breakdown: The count down to the Best Buy agency review has officially started. Do the research and be ready to pounce once the dust settles. RICHFIELD, MN: Best Buy […]
Steve’s breakdown: This is a substantial investment and should be coupled with a marketing plan. Your marketing plan!! FORT WAYNE, IN: Sweetwater Sound Inc., a music technology and instrument retailer, […]
Steve’s breakdown: Looks like the big responsibility for the new guy is the DestinationXL brand and that could mean the creation of a new ad account. CANTON, MA: Casual Male […]
Steve’s breakdown: Here another one of those brands that’s part of a giant portfolio of brands in multiple categories. This happens a lot in India. But the good news is, […]
Steve’s breakdown: While on our daily search for the leads you need, we found the article below. The headline read: Chrysler reopening area (Dallas) dealerships closed in bankruptcy. We wondered […]
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Steve’s breakdown: The new company has 144 stores which you can see at the links below. The new entity will be branded under the Sprouts name. The rebranding of the […]
Steve’s breakdown: “Arcadia, the retail group owned by Sir Philip Green, is reviewing its $6.2 million media planning and buying account, currently held by Carat.” LONDON, UK: The parent group […]
Steve’s breakdown: Earlier this month we reported “Best Buy CEO & CMO gone” but now we feel it’s time to give you the whole 2012 picture in regards to people […]
Steve’s breakdown: B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets professionals in the building trade. DONCASTER, UK: The retailer has approached a number […]
Steve’s breakdown: The new owners are shooting for the stars on this acquisition and are planning $500 million investment to fund AMC’s development. So expect them to be making changes […]
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